Strictly confidential. Prepared for you alone.
Executive summary
Stay twelve months, agree a return model with the CFO, then move to a Group CMO seat. Do not take the start-up approach yet.
What to do first
- Decline the direct-to-consumer start-up’s CMO approach politely, and keep the door open.
- Ask for the new home-care business’s marketing to report to you.
- Agree one model of marketing return with the CFO within a year.
A fictional CMO with illustrative figures, shown to illustrate the document. Yours is written around your own record.





