The Ascent
The Ascent
CMO · Chief Marketing Officer
CMO → CEO Readiness Audit
“CMOs who own revenue metrics are 3× more likely to be considered for CEO roles — yet only 20% of CMOs have P&L responsibility.”
— C-suite marketing leadership research, 2024
The CMO role has evolved from brand custodian to growth architect. CMOs who bridge the gap between creativity and commercial impact have a clear path to the CEO chair.
Average path: 5–10 years from CMO to CEO · Moderate — requires deliberate P&L expansion
Takes 3 minutes · 10 dimensions · Personalised gap analysis
01Financial Literacy &
02P&L Ownership &
03Supply Chain &
04Regulatory & Compliance
05Large Organisation Leadership
06Investor Relations &
07Risk Management &
08Enterprise Technology Strategy
09People & Culture
10Cross-Functional Credibility