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Made for one reader

Custom CMO Resume, CMO Board Profile Development

A document made for the role in front of you, not one general CV sent to everyone.

Order your document See one career rewritten

₹30,000 a document, or ₹75,000 for 10, plus GST.

50 CV designs for marketing leadersFrom CMO and Group CMO to Head of Brand. Every person and company on them is fictional.

See all 50 designs

First page of A Code Counts Once, a CV design for a CMO

A Code Counts OnceCMO

First page of Before the Client Presentation, a CV design for a Group CMO

Before the Client PresentationGroup CMO

Seventy Receipts, Two RoutesChief Brand Officer

First page of Six Days on the Window, a CV design for a CMO

Six Days on the WindowCMO

First page of The Card at the Tea Stop, a CV design for a Group CMO

The Card at the Tea StopGroup CMO

First page of The Cover Story, a CV design for a Chief Marketing Officer

The Cover StoryChief Marketing Officer

The Finish They OrderedChief Brand Officer

First page of The First Bowl on the Tray, a CV design for a Group CMO

The First Bowl on the TrayGroup CMO

First page of The Market Moved East, a CV design for a CMO

The Market Moved EastCMO

First page of The Name Above the Workshop, a CV design for a Group CMO

The Name Above the WorkshopGroup CMO

First page of The Navy Medium, a CV design for a CMO

The Navy MediumCMO

First page of The Second Jar, a CV design for a CMO

The Second JarCMO

First page of The Seventh Shop, a CV design for a Group CMO

The Seventh ShopGroup CMO

First page of The Station Crossed the Border, a CV design for a Group CMO

The Station Crossed the BorderGroup CMO

The Third Carton Stayed BlankChief Brand Officer

First page of Tomorrow in Which Postcode, a CV design for a CMO

Tomorrow in Which PostcodeCMO

First page of Two Publishers, One Household, a CV design for a Group CMO

Two Publishers, One HouseholdGroup CMO

First page of Wednesday Had Room, a CV design for a Group CMO

Wednesday Had RoomGroup CMO

First page of What Ten Pages Cost, a CV design for a CMO

What Ten Pages CostCMO

With the Name CoveredChief Brand Officer

First page of After the Offer Came Down, a CV design for a EVP Marketing

After the Offer Came DownEVP Marketing

First page of Six Rupees at the Till, a CV design for a EVP Marketing

Six Rupees at the TillEVP Marketing

The Buyer’s Empty ChairSVP Brand and Growth

The First Branded FrameSVP Brand and Growth

First page of The Headline We Tested Twice, a CV design for a EVP Marketing

The Headline We Tested TwiceEVP Marketing

The Photograph That Kept ReturningSVP Brand and Growth

First page of The Six Hundred and Sixteenth Pen, a CV design for a EVP Marketing

The Six Hundred and Sixteenth PenEVP Marketing

First page of The Week the Looms Came In, a CV design for a EVP Marketing

The Week the Looms Came InEVP Marketing

Thirty Days on the ReferralSVP Brand and Growth

When the Bottle Comes BackSVP Brand and Growth

First page of Before the Reader Opened It, a CV design for a VP Growth

Before the Reader Opened ItVP Growth

First page of Buying Our Own Name, a CV design for a VP Growth

Buying Our Own NameVP Growth

First page of Four Nights for the Travel Pages, a CV design for a VP Marketing

Four Nights for the Travel PagesVP Marketing

First page of Outside the Average, a CV design for a VP Growth

Outside the AverageVP Growth

First page of Six Files from One Photograph, a CV design for a VP Marketing

Six Files from One PhotographVP Marketing

The Editions the Studios Paid ForVP Brand

The Lever Beyond the CropVP Brand

The Mark Inside the CapVP Brand

The Person Who Opened the LampVP Brand

First page of What the Next Buy Earned, a CV design for a VP Growth

What the Next Buy EarnedVP Growth

Before the Concourse TurnHead of Brand

First page of The Correction Slip, a CV design for a Director Marketing

The Correction SlipDirector Marketing

First page of The Hook in the Wool Basket, a CV design for a Category Head

The Hook in the Wool BasketCategory Head

The One-Ink ProofHead of Brand

First page of The Shelf Beside Cedar, a CV design for a Category Head

The Shelf Beside CedarCategory Head

First page of The Two Fields Sales Read, a CV design for a Head of Digital Marketing

The Two Fields Sales ReadHead of Digital Marketing

The Word After Twenty SecondsHead of Brand

First page of Three Marks Before the First Cup, a CV design for a Director Marketing

Three Marks Before the First CupDirector Marketing

First page of Twenty Centimetres for Refills, a CV design for a Category Head

Twenty Centimetres for RefillsCategory Head

First page of Under T for Tiffin, a CV design for a Head of Digital Marketing

Under T for TiffinHead of Digital Marketing

75+CMO placements by our practice, across a decade
Since 2010an executive search firm, on the side of the table that reads these
50 templatesfinished resumes for the marketing stream, listed on this page
Nothing inventedevery claim comes from your record, and is yours to defend

The same career

Your record is not the problem. The way it is told may be.

A general CV describes a job. A reader deciding on a seat wants to know what you did in it. Here is one CMO, on the same facts, told both ways.

The opening

A general CVDynamic marketing professional with over 20 years of experience across brand management, digital marketing and communications.

Written for this seat

Group CMO who runs 11 brands across four categories and has gained share in each for five years.

The reader knows the size of the seat from one line.

The work

A general CVResponsible for brand strategy, media planning, digital marketing and agency management.

Written for this seat

Reset ₹380 crore of annual media spend, cut it by 14%, and held share in every category.

The reader can see what changed, and by how much.

The return

A general CVDelivered award-winning campaigns that built strong brand awareness.

Written for this seat

Agreed one model of marketing return with the CFO, now used in every budget review.

The reader can see that finance signs for the numbers.

A fictional CMO and fictional companies, shown to illustrate the service.

Choose a reader

One career. Four CMO mandates. Four different pages.

The record stays the same. The person reading it does not, and neither does what they look for first. Choose a reader, and watch the page change.

Aditi Kulkarni

Group Chief Marketing Officer, Mumbai

Written forthe founders and the lead investor

Marketing leader who builds a brand that no longer depends on paid media.

Selected results

Took Halden Naturals from performance ads alone to its first television campaign, and cut blended CAC by 31% in two years.
Reported contribution margin after marketing, by channel, to the board every month.
Took the brand and growth story to investors in a ₹600 crore pre-IPO round.
Agreed one model of marketing return with the CFO, now used in every budget review.

Career

2020 to date
Group CMO, Corvane Consumer
Listed group, ₹5,200 crore revenue, 11 brands
2016 to 2020
CMO, Halden Naturals
Private-equity backed, direct-to-consumer
2011 to 2016
Marketing Director, India, Lindqvist Home Care
Indian arm of a global brand
2004 to 2011
Brand Manager to Head of Marketing, Varuna Home
Family-owned, ₹900 crore revenue

Further down, for this reader: campaign awards

A fictional CMO and fictional companies, shown to illustrate the service.

What we prepare

Three documents, each for a different reader

Everything comes from your record. We change what leads and what steps back. We do not invent anything.

Aditi Kulkarni
Group Chief Marketing Officer
CMO who grows share across a portfolio of brands and holds the line on margin.
Selected results
- Gained 3.4 points of value share across four personal-care categories in five years.
- Ran 11 brands across mass and premium, and retired three that no longer earned their spend.
- Reset ₹380 crore of annual media spend, cut it by 14%, and held share in every category.
- Agreed one model of marketing return with the CFO, now used in every budget review.
Career
- Group CMO, Corvane Consumer
- CMO, Halden Naturals
Custom CMO Resume
Read by the people hiring for the seat
Built around the role you are applying for, and designed to read well in a minute: an opening written for that seat, the record that matters to that reader first, and the rest in its place.
Aditi Kulkarni
Board profile
Twenty years of reading customers through a brand’s numbers, and five of telling a board what its brands are worth.
Governance
- Member, Executive Committee, since 2020
- Presents the brand and reputation review to the board twice a year
Consumers and regulators
- No advertising complaint upheld against a group brand in five years
- Led the response to a product-safety rumour, with share back within a quarter
Judgement calls I owned
- Advised against a ₹40 crore celebrity contract after reading the brand’s own research. The board agreed.
CMO Board Profile
Read by a nomination committee
Your record as a board reads it: governance, committees, your dealings with auditors and regulators, and the judgement calls you owned.
Aditi Kulkarni
Marketing leadership for a brand that has outgrown paid media
For founders and private-equity boards, in the years between a growth round and a listing.
What I doBrand building, one agreed return model, and the growth story investors hear
For whomConsumer brands between ₹300 and ₹1,500 crore revenue
The proofHalden Naturals: blended CAC down 31% in two years
Consulting deck
Read by your clients
Your offer laid out for clients, if your next move is advisory: what you do, for whom, and the work that proves it.

A fictional CMO and fictional companies, shown to illustrate the service.

CMO resume templates

50 CMO resume templates for the marketing stream

Each one is a complete two-page resume, so you can judge how it reads as well as how it looks. Start at your seat, open any of them, and read both pages. Choose one and we build your record into it, or leave the choice to us.

20 templates for CMO and Group CMO

A Code Counts Once
Bold colour · leads with the board
For marketing chiefs who attach a public funding promise to a consumer purchase and personally sign the closing claim.
Order
Before the Client Presentation
Editorial · leads with the board
For marketing chiefs selecting a new buying occasion with evidence on brand recall, teaching capacity and course margin.
Order
Seventy Receipts, Two Routes
Portrait-led · leads with the board
For brand chiefs deciding whether to build early consideration or investigate a purchase made after the shopper reaches the floor.
Order
Six Days on the Window
Annual report · leads with the board
For brand chiefs who can refuse a coveted event and still account for the dealer programme they approve.
Order
The Card at the Tea Stop
Editorial · leads with the board
For travel marketing executives who can defend the source of a customer rating before buying space for the claim.
Order
The Cover Story
Portrait-led · leads with the CEO or promoter
A CMO or brand head who is confident being seen, and whose first test in any room is whether they can make people look.
Order
The Finish They Ordered
Monograph · leads with the board
For chief brand officers who fund design libraries and must account for what was specified, substituted and bought.
Order
The First Bowl on the Tray
Portrait-led · leads with the board
For food marketing chiefs who will challenge a reformulation claim before putting a core brand and its margin behind it.
Order
The Market Moved East
Data-led · leads with the board
For marketing leaders who sign the board’s share figures and distinguish geographic mix from competitive progress.
Order
The Name Above the Workshop
Architectural · leads with the board
For group marketing chiefs asked to integrate acquired brands while protecting repeat business and future naming options.
Order
The Navy Medium
Bold colour · leads with the board
For consumer marketing chiefs who can hold a media booking when sellable stock does not match the advertised promise.
Order
The Second Jar
Editorial · leads with the CEO or promoter
A consumer group board can test the difference between paid repeat, pack contribution and the decision to fund a rollout.
Order
The Seventh Shop
Annual report · leads with the CEO or promoter
A board hiring a consumer portfolio CMO can inspect the distinction between stores carrying the brand, covered category turnover and incremental brand margin.
Order
The Station Crossed the Border
Architectural · leads with the board
For group marketing executives asked to expand local media with evidence the finance committee can use.
Order
The Third Carton Stayed Blank
Classical · leads with the board
For chief brand officers who price extensions of an established name and retain a usable product approval process.
Order
Tomorrow in Which Postcode
Architectural · leads with the board
For marketing chiefs who can price a service promise, change its wording and own the decision with operations.
Order
Two Publishers, One Household
Data-led · leads with investors
An investor interviewing a marketing chief can trace a second media buy from deduplicated reach to its separately tested sales contribution.
Order
Wednesday Had Room
Classical · leads with the board
For arts-group marketing chiefs accountable for audience access, ticket yield and subsequent full-price bookings together.
Order
What Ten Pages Cost
Annual report · leads with investors
For chief marketing officers who negotiate agency remuneration and carry the total media cost to the board.
Order
With the Name Covered
Bold colour · leads with the board
A promoter selecting a portfolio brand leader can examine what buyers recognised unaided, what they misattributed and what the print investment still had to prove.
Order
After the Offer Came Down
Monograph · leads with the CEO or promoter
A CEO assessing an EVP for the marketing seat can test promotional P&L ownership, the post-period evidence and the authority left with a successor.
Order
Six Rupees at the Till
Annual report · leads with the CEO or promoter
For category marketers who can distinguish funding paid to a retailer from a benefit actually delivered to a shopper.
Order
The Buyer’s Empty Chair
Architectural · leads with the CEO or promoter
For a senior marketer with an industrial demand budget who can choose events around account coverage and explain what remains with sales.
Order
The First Branded Frame
Editorial · leads with the CEO or promoter
For growth leaders who own the production bill and must distinguish memory from sales before buying another flight.
Order
The Headline We Tested Twice
Editorial · leads with the CEO or promoter
For an executive who buys creative testing and must explain to a publisher when a headline has earned its media budget.
Order
The Photograph That Kept Returning
Editorial · leads with the CEO or promoter
For consumer brand leaders who can pause a launch message, answer a real complaint and keep service evidence independent.
Order
The Six Hundred and Sixteenth Pen
Editorial · leads with the CEO or promoter
For divisional marketers choosing between a higher ticket, lower volume and the risk of losing the adjacent range.
Order
The Week the Looms Came In
Architectural · leads with the CEO or promoter
For an executive who controls a seasonal retail marketing budget and has corrected the trading story before it reached the promoter.
Order
Thirty Days on the Referral
Data-led · leads with the CEO or promoter
For a growth executive who has run a member referral offer through returns, first-purchase checks and cash settlement.
Order
When the Bottle Comes Back
Bold colour · leads with the CEO or promoter
For divisional leaders who commission local-language media and own the commercial promise made at the ordering desk.
Order
Before the Reader Opened It
Data-led · leads with the CEO or promoter
For media executives who negotiate newsletter inventory and answer for the people who actually arrive at the shop.
Order
Buying Our Own Name
Data-led · leads with the CEO or promoter
For growth executives who have to defend retailer media spend with order contribution and a credible comparison group.
Order
Four Nights for the Travel Pages
Classical · leads with the CEO or promoter
For a hospitality marketer who controls barter inventory and can compare a publisher’s exchange with a cash quote for the identical placement.
Order
Outside the Average
Data-led · leads with the CEO or promoter
For media leads who negotiate frequency controls and must show the CEO what the next placement could actually reach.
Order
Six Files from One Photograph
Editorial · leads with the CEO or promoter
For marketing executives who commission creative production and will take a buyer’s unanswered question back into the agency brief.
Order
The Editions the Studios Paid For
Portrait-led · leads with the CEO or promoter
For a brand vice president whose partners pay into a common marketing budget and want the local advertising commitment made visible.
Order
The Lever Beyond the Crop
Monograph · leads with the CEO or promoter
For a brand executive who owns commerce artwork and can reconcile a product presentation change to retained orders and actual costs.
Order
The Mark Inside the Cap
Architectural · leads with the CEO or promoter
For brand leaders who take the pack promise into tooling, shopper research and the category margin review.
Order
The Person Who Opened the Lamp
Monograph · leads with the CEO or promoter
For retail brand leaders deciding whether a paid gift treatment and a universal owner insert deserve different investments.
Order
What the Next Buy Earned
Annual report · leads with the CEO or promoter
For a growth vice president who defends acquisition budgets with paid demand and can return money when the last purchase disappoints.
Order
Before the Concourse Turn
Architectural · leads with the CEO or promoter
For retail brand heads who can turn a media schedule into verified physical placements and own the cost of unusable sites.
Order
The Correction Slip
Monograph · leads with the CEO or promoter
For marketing directors who will put their name to the correction as well as the launch announcement.
Order
The Hook in the Wool Basket
Bold colour · leads with the CEO or promoter
For a category head who sets entry-item promotions and can defend the result across companion purchases and displaced standalone sales.
Order
The One-Ink Proof
Editorial · leads with the CEO or promoter
For brand heads who commission design, approve the trade print run and answer for a buyer’s ability to choose.
Order
The Shelf Beside Cedar
Monograph · leads with the CEO or promoter
For a category head who can make a launch decision across a whole branded range and defend the contribution of the incumbent.
Order
The Two Fields Sales Read
Monograph · leads with the CEO or promoter
For demand marketing heads who can accept fewer web leads and take the cost of real field visits to sales.
Order
The Word After Twenty Seconds
Data-led · leads with the CEO or promoter
For a brand head with regional broadcast responsibility who can show that the booking instruction survived production and reached listeners.
Order
Three Marks Before the First Cup
Editorial · leads with the CEO or promoter
For a director who owns café loyalty and can explain the difference between apparent progress, actual visits and the cost of a reward.
Order
Twenty Centimetres for Refills
Bold colour · leads with the CEO or promoter
For category owners who can take space from an established jar and keep its lost contribution in the decision.
Order
Under T for Tiffin
Monograph · leads with the CEO or promoter
For ecommerce marketing heads accountable for relevant product discovery as well as the orders that follow it.
Order

Samples, with fictional people and companies. Your own record replaces them, and the figure each page is built around is redrawn from your numbers.

Your document

What is happening right now?

Choose the one that sounds like you, and we set your order to match.

One document: ₹30,000 plus GST, with 3 revisions
10 documents: ₹75,000 plus GST, to use over 12 months
Any document can be a resume, a board profile or a consulting deck
Choose a template, or leave the design to us
No account needed. We contact you within one working day

How it works

From your record to your hands

Choose one document or the pack
No account is needed. Your GST invoice comes to your email.
We take your record and the role
We contact you within one working day.
We prepare the document
Written for the people who will read it first.
You review it
3 revisions on a single document, until it reads right.

What we need from you

Your full record: roles, scope, numbers and dates
The role you are applying for, and the job description if you have one
Any figures you are not free to share, so that we leave them out

Two senior leaders discussing a role across a table

Why an executive search firm

We read these on the other side of the table.

Gladwin International has been an executive search firm since 2010. Its CMO practice, led by Anandh Shanmugaraj, has made 75+ CMO placements since 2010. Knowing what a committee reads first is our everyday work.

Your record stays with us
It is used only to prepare your documents. It is not circulated to any hiring side.
Your limits are respected
Tell us the figures you are not free to share, and we leave them out.

What it does not do

It does not get you a role, and no one can promise one
It does not put you on a shortlist for our retained searches
It does not add achievements you do not have. Every claim must be yours to defend

Before you decide

The questions we are asked first

What should a CMO resume include?

A CMO resume should open with a line written for the seat you want, then lead with what that reader looks for first: share gained, the revenue and margin your brands moved, a return on spend the CFO would sign for, and the size of the brands and budgets you ran. Awards and reach step back. A founder and a global brand team read the same career differently.

How much does a CMO resume or board profile cost?

One document is ₹30,000, with 3 revisions. 10 documents over 12 months are ₹75,000. Both are plus GST.

What is the difference between a CMO resume and a board profile?

A resume sells you for an executive role, so it leads with what you ran and delivered. A board profile is read for governance and judgement, so it leads with committees, your dealings with regulators and shareholders, and the calls you owned.

How does the 10-document pack work?

You have 12 months from purchase to use all 10. Bring us a role you are applying for and we prepare the document for it.

Can the pack include board profiles and decks?

Yes. Each of the documents can be a resume, a board profile or a consulting deck.

Who sees my record?

It is used only to prepare your documents. It is not circulated to any hiring side.

Does this get me a role?

No one can promise a role, and we do not. Buying a document does not put you on a shortlist for our retained searches.

One career, read by very different people.

₹30,000 a document, or ₹75,000 for 10, plus GST.

Order your document See the templates

More for CMOs from Gladwin International

CMO Jobs & Applications →
The CMO mandates we are mapping now.
The Resonance Framework →
Our framework for reading CMOs.
CMO Executive Search →
How boards and CEOs hire CMOs through our practice.

The CMO Career Desk

Everything on the desk

See the whole desk →

Career Strategy & Growth
Reads your record against the market and shows which moves are worth making.
Open
Personal Website
What a board or a search firm finds when they look you up, in your own words.
Open
Whisper Job Search Agent
Reads the market against your own brief, in silence. Your name stays out of it.
Open
Resume & Board Profile
One career, presented for the people who will read it first.
You are here
Readiness Audit & Strategy
Reads your record against the seat you want next, and shows how to close each gap.
Open

Custom CMO Resume, CMO Board Profile Development

The opening

The work

The return

Selected results

Career