Chief Marketing Officer — Urban-Mobility Marketplace

The mandate

The chair and executive committee are aligned that the immediate priority is weak differentiation and inefficient customer acquisition within a institutionally backed technology-enabled mobility and transport platform. The immediate arena is the urban-mobility marketplace during a driver-partner trust gap. For mandate 419, the successful executive inherits decisions that have been deferred, competing stakeholder expectations and a need to establish facts before committing further capital.

The Chief Marketing Officer operating perimeter covers approximately ₹4,850 crore in gross bookings and fleet portfolio, with activity spanning several urban-mobility marketplace customer, product and delivery clusters rather than a single asset. The Chief Marketing Officer Mobility remit carries direct influence over roughly 1,050 colleagues and third-party capacity.

The board and its investment committee want a Chief Marketing Officer who can convert ambiguity into a short list of explicit choices for the urban-mobility marketplace. The Chief Marketing Officer Mobility seat must resolve a driver-partner trust gap, while preserving the underlying strengths of the urban-mobility marketplace. For mandate 419, value will come through sharper allocation, stronger leaders and an operating cadence that exposes variance early.

The Chief Marketing Officer’s first year on the urban-mobility marketplace is expected to end with brand preference, commercial contribution and disciplined marketing investment. In mandate 419, authority covers resources and leadership appointments; material trade-offs go directly to the board sponsor.

Why this seat is open

This is a newly created Chief Marketing Officer — Urban-Mobility Marketplace seat approved as part of the next operating model; it is not an incumbent replacement. The board is running a planned 4–6 month search so the appointee can join ahead of the next capital and talent cycle. Current leaders retain their existing accountabilities until the urban-mobility marketplace remit is formally activated. Confidentiality protects organisation design choices while the board compares external and adjacent-sector talent.

What you will own

• Set the Chief Marketing Officer value-creation thesis for the urban-mobility marketplace, translate it into no more than five enterprise priorities and stop work that does not support them.
• Carry stewardship of approximately ₹4,850 crore in gross bookings and fleet portfolio, including allocation, risk acceptance and board forecasts.
• Lead the Chief Marketing Officer Mobility organisation of about 1,050 employees and partners, appointing a team with clear decision rights and credible succession for every critical seat.
• Resolve the urban-mobility marketplace economics and execution constraints created by a driver-partner trust gap, with Chief Marketing Officer-approved owners, dated milestones and transparent escalation thresholds.
• Establish one Chief Marketing Officer operating review across commercial, customer, financial, people, technology and risk outcomes for the urban-mobility marketplace; remove reconciliations that obscure accountability.
• Prove incremental commercial contribution using controlled evidence, not only reach, activity or brand awards in mandate 419.
• Build the Chief Marketing Officer’s three-year succession and capability plan for the urban-mobility marketplace, reducing dependence on individual executives and improving mobility across the wider Mobility organisation.

The first 12 months

• Days 1–90: Validate the urban-mobility marketplace baseline, meet the 30 stakeholders most consequential to weak differentiation and inefficient customer acquisition, assess the leadership team, stabilise immediate delivery risks and agree a board-owned scorecard with explicit decision gates.
• Months 4–9: Make the principal Chief Marketing Officer portfolio and organisation choices for the urban-mobility marketplace, install the new operating cadence, fill critical leadership gaps and deliver the first measurable release of cash, capacity or customer value.
• Months 10–12: Demonstrate a repeatable urban-mobility marketplace trend against brand preference, commercial contribution and disciplined marketing investment, lock the following year’s capital and talent plan, evidence control sustainability and present a credible three-year value case with downside actions.

What the board will measure

• Delivery of the Chief Marketing Officer’s agreed first-year urban-mobility marketplace value case within a 10% tolerance, with variance explained before rather than after the relevant quarter closes.
• A Chief Marketing Officer forecast that remains decision-useful across three consecutive quarters and reconciles the urban-mobility marketplace’s operating, cash, customer and people assumptions.
• Closure of the Chief Marketing Officer mandate’s highest-priority urban-mobility marketplace risk and execution issues by their board-approved dates, with independent evidence that fixes are sustained.
• Retention of at least 90% of critical urban-mobility marketplace talent and ready-now successors for at least 70% of the Chief Marketing Officer’s direct reports.
• A quantified Chief Marketing Officer-owned improvement in the urban-mobility marketplace operating constraint behind a driver-partner trust gap, supported by a clean baseline and named data owner.
• Clear stakeholder confidence in mandate 419: no unresolved high-severity escalation older than 30 days and no material surprise withheld from its agreed governance forum.

The person

You are currently a CMO, Marketing Director or Growth Leader in a institutionally backed Mobility or adjacent enterprise. In relation to the urban-mobility marketplace, your Chief Marketing Officer track record includes a transition where the original plan was no longer sufficient; you can explain your choices, evidence and numerical impact. Candidates from mobility, logistics, automotive, travel technology or consumer platforms will be considered where the operating model, customer stakes and governance intensity match this Chief Marketing Officer brief.

As a Chief Marketing Officer candidate, you bring 22–28 years of progressive Mobility or adjacent-sector experience, consistent with the 22-28 experience band. At minimum, you have carried a P&L, book, budget or accountable portfolio of ₹2,800 crore and led an organisation of at least 725 people.

For mandate 419, the board wants two transitions: a difficult urban-mobility marketplace portfolio choice and a leadership-system change during a driver-partner trust gap. As the prospective Chief Marketing Officer for this urban-mobility marketplace, you must challenge optimistic cases and still create followership. References for mandate 419 must distinguish your contribution from the institution around you.

The Chief Marketing Officer role in Mobility is based in Hyderabad; relocation is expected, although a structured weekly commute may be considered during the first quarter.

Non-negotiables

• Current or recent accountability at the level of CMO, Marketing Director or Growth Leader, with direct exposure to a board, investment committee or equivalent Mobility governance forum.
• Proven Chief Marketing Officer ownership of at least ₹2,800 crore and leadership of no fewer than 725 employees in a comparable urban-mobility marketplace context.
• One completed Mobility or adjacent-sector example of weak differentiation and inefficient customer acquisition with outcomes sustained for at least two reporting periods after the initial intervention.
• Sector credibility from mobility, logistics, automotive, travel technology or consumer platforms; experience that is purely functional and lacks Chief Marketing Officer-level urban-mobility marketplace consequences will not meet the bar.
• Willingness to meet the Hyderabad location expectation, complete conflicts and background diligence, and protect the confidentiality of mandate 419.

Compensation and terms

The anticipated Chief Marketing Officer package is ₹2.2–3.0 crore fixed + performance variable, calibrated to the final urban-mobility marketplace scope and the candidate’s current mix. Any long-term participation for mandate 419 follows standard vesting and performance conditions. The Chief Marketing Officer appointment in Hyderabad, centred on the urban-mobility marketplace, offers regular exposure to the board and its investment committee. A notice period of up to 6 months can be accommodated for the selected executive in mandate 419.

Confidentiality

The client name, precise footprint and transaction history are outside this brief for mandate 419. They will be shared with qualified candidates under a mutual undertaking, and the composite facts here must not be reverse-engineered or circulated for mandate 419.