CMO – Growth and Brand — Subscription-Mobility Portfolio

The mandate

A recent strategy review exposed growth investment spread across channels without clear incrementality within a privately held technology-enabled mobility and transport platform. The immediate arena is the subscription-mobility portfolio during a driver-partner trust gap. For mandate 442, the successful executive inherits decisions that have been deferred, competing stakeholder expectations and a need to establish facts before committing further capital.

The CMO – Growth and Brand operating perimeter covers approximately £4,400 million in gross bookings and fleet portfolio, with activity spanning several subscription-mobility portfolio customer, product and delivery clusters rather than a single asset. The CMO – Growth and Brand Mobility remit carries direct influence over roughly 800 colleagues and third-party capacity.

The group board and the relevant risk and people committees want a CMO – Growth and Brand who can convert ambiguity into a short list of explicit choices for the subscription-mobility portfolio. The CMO – Growth and Brand Mobility seat must resolve a driver-partner trust gap, while preserving the underlying strengths of the subscription-mobility portfolio. For mandate 442, value will come through sharper allocation, stronger leaders and an operating cadence that exposes variance early.

The CMO – Growth and Brand’s first year on the subscription-mobility portfolio is expected to end with efficient demand, brand salience and a common growth scorecard. In mandate 442, authority covers resources and leadership appointments; material trade-offs go directly to the board sponsor.

Why this seat is open

This is a newly created CMO – Growth and Brand — Subscription-Mobility Portfolio seat, established because a driver-partner trust gap now requires one accountable executive rather than distributed ownership. The board has classified the appointment as urgent and intends to move from qualified shortlist to offer within 6–8 weeks. Interim governance protects the subscription-mobility portfolio, but it is not a substitute for a permanent appointee. The external search remains confidential to avoid unnecessary disruption before the appointment is agreed.

What you will own

• Set the CMO – Growth and Brand value-creation thesis for the subscription-mobility portfolio, translate it into no more than five enterprise priorities and stop work that does not support them.
• Carry stewardship of approximately £4,400 million in gross bookings and fleet portfolio, including allocation, risk acceptance and board forecasts.
• Lead the CMO – Growth and Brand Mobility organisation of about 800 employees and partners, appointing a team with clear decision rights and credible succession for every critical seat.
• Resolve the subscription-mobility portfolio economics and execution constraints created by a driver-partner trust gap, with CMO – Growth and Brand-approved owners, dated milestones and transparent escalation thresholds.
• Establish one CMO – Growth and Brand operating review across commercial, customer, financial, people, technology and risk outcomes for the subscription-mobility portfolio; remove reconciliations that obscure accountability.
• Prove incremental commercial contribution using controlled evidence, not only reach, activity or brand awards in mandate 442.
• Build the CMO – Growth and Brand’s three-year succession and capability plan for the subscription-mobility portfolio, reducing dependence on individual executives and improving mobility across the wider Mobility organisation.

The first 12 months

• Days 1–90: Validate the subscription-mobility portfolio baseline, meet the 30 stakeholders most consequential to growth investment spread across channels without clear incrementality, assess the leadership team, stabilise immediate delivery risks and agree a board-owned scorecard with explicit decision gates.
• Months 4–9: Make the principal CMO – Growth and Brand portfolio and organisation choices for the subscription-mobility portfolio, install the new operating cadence, fill critical leadership gaps and deliver the first measurable release of cash, capacity or customer value.
• Months 10–12: Demonstrate a repeatable subscription-mobility portfolio trend against efficient demand, brand salience and a common growth scorecard, lock the following year’s capital and talent plan, evidence control sustainability and present a credible three-year value case with downside actions.

What the board will measure

• Delivery of the CMO – Growth and Brand’s agreed first-year subscription-mobility portfolio value case within a 10% tolerance, with variance explained before rather than after the relevant quarter closes.
• A CMO – Growth and Brand forecast that remains decision-useful across three consecutive quarters and reconciles the subscription-mobility portfolio’s operating, cash, customer and people assumptions.
• Closure of the CMO – Growth and Brand mandate’s highest-priority subscription-mobility portfolio risk and execution issues by their board-approved dates, with independent evidence that fixes are sustained.
• Retention of at least 90% of critical subscription-mobility portfolio talent and ready-now successors for at least 70% of the CMO – Growth and Brand’s direct reports.
• A quantified CMO – Growth and Brand-owned improvement in the subscription-mobility portfolio operating constraint behind a driver-partner trust gap, supported by a clean baseline and named data owner.
• Clear stakeholder confidence in mandate 442: no unresolved high-severity escalation older than 30 days and no material surprise withheld from its agreed governance forum.

The person

You are currently a CMO, Growth Officer or Regional Marketing Vice President in a privately held Mobility or adjacent enterprise. In relation to the subscription-mobility portfolio, your CMO – Growth and Brand track record includes a transition where the original plan was no longer sufficient; you can explain your choices, evidence and numerical impact. Candidates from mobility, logistics, automotive, travel technology or consumer platforms will be considered where the operating model, customer stakes and governance intensity match this CMO – Growth and Brand brief.

As a CMO – Growth and Brand candidate, you bring 22–28 years of progressive Mobility or adjacent-sector experience, consistent with the 22-28 experience band. At minimum, you have carried a P&L, book, budget or accountable portfolio of £2,550 million and led an organisation of at least 550 people.

For mandate 442, the board wants two transitions: a difficult subscription-mobility portfolio portfolio choice and a leadership-system change during a driver-partner trust gap. As the prospective CMO – Growth and Brand for this subscription-mobility portfolio, you must challenge optimistic cases and still create followership. References for mandate 442 must distinguish your contribution from the institution around you.

The CMO – Growth and Brand must be based in London; international relocation is supported, but this Mobility role is not designed as a remote appointment.

Non-negotiables

• Current or recent accountability at the level of CMO, Growth Officer or Regional Marketing Vice President, with direct exposure to a board, investment committee or equivalent Mobility governance forum.
• Proven CMO – Growth and Brand ownership of at least £2,550 million and leadership of no fewer than 550 employees in a comparable subscription-mobility portfolio context.
• One completed Mobility or adjacent-sector example of growth investment spread across channels without clear incrementality with outcomes sustained for at least two reporting periods after the initial intervention.
• Sector credibility from mobility, logistics, automotive, travel technology or consumer platforms; experience that is purely functional and lacks CMO – Growth and Brand-level subscription-mobility portfolio consequences will not meet the bar.
• Willingness to meet the London location expectation, complete conflicts and background diligence, and protect the confidentiality of mandate 442.

Compensation and terms

The anticipated CMO – Growth and Brand package is £210,000–280,000 base + annual incentive, calibrated to the final subscription-mobility portfolio scope and the candidate’s current mix. Any long-term participation for mandate 442 follows standard vesting and performance conditions. The CMO – Growth and Brand appointment in London, centred on the subscription-mobility portfolio, offers regular exposure to the group board and the relevant risk and people committees. A notice period of up to 6 months can be accommodated for the selected executive in mandate 442.

Confidentiality

Client identity is withheld at this stage and will be disclosed under mutual confidentiality after an initial fit discussion for mandate 442. Rounded ranges and blended context prevent this document from being used to triangulate the organisation for mandate 442.