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The Ascent

BD/Sales  ·  Business Development & Sales Leaders

BD/Sales → CEO Readiness Audit

“Sales-background CEOs grow revenue 1.5× faster in their first 3 years — but they struggle most with governance and talent strategy.”

— Harvard Business Review CEO Origins Study, 2023

Business development leaders bring market instinct and revenue creation skills. The CEO path requires building governance mastery, talent architecture, and enterprise-wide strategic thinking.

Average path: 6–10 years from BD/Sales leader to CEO ·  Moderate — strongest in growth-stage and founder-led companies

Takes 3 minutes  ·  10 dimensions  ·  Personalised gap analysis

01Revenue Strategy &
02Customer & Partnership
03Board & Stakeholder
04Financial Acumen &
05Talent Architecture &
06Operational Excellence &
07Technology & Digital
08Strategic Planning &
09External Visibility &
10Personal Operating System