Aftab QevzuriChief Product Officer

Aftab Qevzuri · Chief Product Officer · India

The responsibility behind twenty-six years of customer work

Chief Product Officer

Qevluri Home Renewal Finance

Sector
Non-deposit-taking lending for home-renovation work
Ownership
Listed family-promoted company: family 43%, institutional 27%, other public 25%, employee vehicle 5%; no personal allocation
Company scale
₹156 crore income for FY ending March 2026; ₹920 crore outstanding loans at March 2026
Employees
380 company employees
Geography
Raipur headquarters and nineteen branches
Reporting to
CEO Anita Zavquni
Team
Eighteen product, research and design colleagues through three managers
Financial scope
₹6.2 crore approved FY 2026–27 function expense; engineering and lending authority separate

Mandate

Make the household's remaining costs, choices and service tasks clear at each lending milestone

Outcomes

  • Withdrew the preferred-contractor proposition after users inferred a service promise the company could not support
  • Changed the route for irregular-income evidence without transferring underwriting authority to product
  • Kept a controlled service route available after repayment while document and charge-related tasks continued

Decisions in context

My current responsibility covers product, research and design, with eighteen colleagues working through three managers. Engineering reports separately to the CTO, and credit, legal, technical and servicing owners retain their professional decisions. The company's loan book is business scale, not my spending or credit delegation. Reporting to the CEO allows me to bring a customer interpretation into the commercial decision, including when acting on it reduces the proposition we can offer. The contractor panel was an idea I had supported before research changed my view. Other cases concern the less visible work between an internal milestone and the household's completed task. I want the product account to retain the added expense, the users who still need help and the limits of each test. Executive presentation to directors has informed that work, but it has not given me a statutory seat or the experience of collective oversight.

Reason for the move

Continuing CPO responsibility while evaluating a first external oversight role

Head of Customer Journeys

Qevluri Home Renewal Finance

Sector
Regional home-renovation lending
Ownership
Family-promoted company with outside investors
Company scale
₹104 crore income for FY ending March 2018; ₹620 crore outstanding loans
Employees
270 company employees
Geography
Raipur and fourteen branches
Reporting to
Chief Operating Officer
Team
Twelve colleagues through two managers
Financial scope
₹3.3 crore annual function expense

Mandate

Connect branch conversations, product steps and continuing borrower needs across the lending journey

Outcomes

  • Introduced research sessions that preserved users' interpretations without employee prompting
  • Connected product changes with the operating work needed to support them
  • Developed the cross-functional perspective carried into the CPO appointment

Decisions in context

The customer-journey role brought twelve colleagues and an annual function expense under the COO. I began to examine what happened when a user met the product without a branch colleague explaining the missing part. A demonstration could appear effortless because an experienced employee quietly supplied the distinctions the screen did not make. Observing the user's unaided interpretation changed what I regarded as useful research. I also learned that clearer wording could expose work the operating model had not funded: an assisted route, an unresolved request or an answer that required a qualified colleague. The function could identify that need and propose a change, but it could not assign credit or legal authority to itself. The later CPO appointment widened responsibility for resolving those choices with commercial and specialist owners rather than treating each finding as an isolated interface improvement.

Reason for the move

Promoted to CPO in February 2021

Product-planning Manager

Qevluri Home Renewal Finance

Sector
Lending linked to household renovation projects
Ownership
Family-promoted business with external capital
Company scale
₹46 crore income for FY ending March 2012; ₹280 crore outstanding loans
Employees
155 company employees
Geography
Raipur office and seven branches
Reporting to
Head of Retail Products
Team
Six product-planning colleagues
Financial scope
₹1.4 crore annual planning-function expense

Mandate

Connect renovation evidence and branch conversations with the product presented to a borrower

Outcomes

  • Moved building-survey experience into a lending-product context
  • Separated the household's work budget from the portion financed
  • Learned the approval boundaries of credit, technical and legal colleagues

Decisions in context

Joining the lender required a move to Raipur and a change in how I used the engineering background. Six colleagues worked in product planning under my management, with the head of retail products retaining the broader product responsibility. I could understand a renovation schedule without assuming authority to approve a loan or sign the lender's technical assessment. The work involved identifying what a borrower needed to distinguish and taking that need to the owners of the underlying terms and evidence. A work budget, a sanctioned amount and an actual draw each described something different. I learned to ask which one a branch conversation or product label was presenting. That foundation later helped me examine the whole customer journey, including the points where a correct internal status could still leave the household with a mistaken understanding of its next step.

Reason for the move

Promoted to head of customer journeys in June 2017

Survey-coordination Manager

Zevquni Building Surveys

Sector
Building-cost surveys and renovation coordination
Ownership
Privately held by working founders
Company scale
₹21 crore revenue for FY ending March 2006
Employees
118 company employees
Geography
Jamshedpur office with regional project assignments
Reporting to
Operations Director
Team
Fourteen colleagues through two leads
Financial scope
₹1.1 crore annual team expense

Mandate

Coordinate surveys and reports while keeping remaining household decisions visible

Outcomes

  • Added people and expense responsibility to the earlier survey role
  • Connected completed reports with the household's remaining cost and sequencing decisions
  • Prepared for a product role that followed the customer beyond a professional task

Decisions in context

The coordination appointment gave me responsibility for fourteen colleagues through two leads and an annual team expense under the operations director. I was accountable for the work around survey visits and reports while qualified professionals retained their assessments. A report marked complete could still leave the household uncertain about a revised cost or the order in which it could proceed. I learned to distinguish the organisation's delivery event from the recipient's ability to make the next decision. That did not mean promising to solve every problem in a renovation. It meant being clear about the service provided and the work that remained elsewhere. The move to lending followed an interest in those boundaries: finance could enable a project while introducing another set of amounts, conditions and milestones that needed to be understood rather than simply recorded as complete.

Reason for the move

Joined Qevluri in September 2011 and relocated to Raipur

Junior Cost Surveyor

Zevquni Building Surveys

Sector
Building quantities and cost-survey services
Ownership
Privately held by working founders
Company scale
₹7.4 crore revenue for FY ending March 2001
Employees
52 company employees
Geography
Jamshedpur office and assigned project sites
Reporting to
Senior Surveyor
Team
Member of a six-person project group; no direct reports
Financial scope
No delegated spending authority

Mandate

Prepare quantities and cost schedules under professional supervision

Outcomes

  • Applied the civil-engineering degree to supervised survey work
  • Learned to distinguish measured work from estimates and unresolved household choices
  • Built the practical foundation for later coordination responsibility

Decisions in context

I began in July 2000 after completing civil engineering that June. As a junior member of a six-person project group, I prepared quantities and schedules under a senior surveyor, without staff or spending authority. The work taught me that numerical precision and a useful explanation were different responsibilities. Some parts of a renovation had been measured, while prices or household choices elsewhere remained open. A total could look settled even when the decisions supporting it were not. I learned to preserve those distinctions in the record so the qualified professional and the customer could understand what the amount represented. Later leadership roles added broader authority, but that first lesson stayed relevant: the person receiving a number needs to understand the task it covers and the work it leaves outside, rather than infer completeness from a tidy presentation.

Reason for the move

Promoted to survey-coordination manager in April 2005

What I am looking for next

I am considering one first outside board contribution where a company's product promises affect consequential customer decisions. My experience would help directors examine the difference between completing an internal process and completing the task a customer believes the company has undertaken. I would bring that perspective alongside finance, risk, legal and sector expertise rather than treat customer research as a substitute for them. I have no statutory appointment, have not yet registered with the IICA databank and have not completed proficiency preparation; I claim no exemption. Twenty-two days is a provisional annual allowance for induction, papers, meetings, travel and exceptional demands, subject to employer consent and a realistic assessment of the particular role. Relationships through Qevluri's owners, borrowers, contractors and service providers would need review before confidential engagement. I would want a chair who supports a first-time director's development and an agenda with a clear use for my contribution. The next step should deepen collective oversight, not extend my executive product authority into another organisation.