01
What the market number lets an independent supplier pursue
This proposed session examines a ₹120 crore demand account that included ₹45 crore of captive internal supply within an independent merchant opportunity. Participants follow the correction to ₹75 crore, the ₹38 lakh research and replanning cost and a proposed ₹36 crore expansion held before commitment. The exercise separates category activity, accessible opportunity and the enterprise's possible participation. It asks what relationship the recommendation assumes and whether a small share percentage can conceal a poorly defined denominator. Participants revise the investment question without calling unspent capital a saving or treating the corrected market estimate as company revenue. The intended learning is to make the route visible inside the opportunity account. Finance, commercial and technical owners retain their respective responsibilities. A closing discussion considers how the degree of evidence should change as an exploratory idea becomes a material commitment. Every figure and organisation in the exercise is fictional, with no industry benchmark or investment recommendation implied.