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Fariha Zeshvani · Chief Operating Officer · India

From observing material flow to owning the operating promise

RECORD 01Feb 2021 — Present

Chief Operating Officer

Vazqeshi Technical Felts

Sector
Nonwoven felts for industrial cushioning and machine-contact applications
Ownership
Founder owners 60%; regional industrial investor 40%; no holding by Fariha
Company scale
₹204 crore revenue and ₹16.8 crore operating profit, FY ending March 2026
Employees
560 employees in the enterprise
Geography
Bhilwara headquarters and factory; second facility in Ajmer
Reporting to
Chief Executive Officer Rohit Nevthuli
Team
Four hundred operations colleagues through five heads
Financial scope
₹94 crore delegated annual operating expense; ₹7.2 crore separately approved capital expenditure

Mandate

Connect factory plans with the material conditions required by customers

Outcomes

  • Kept recovered trim tied to reviewed recipe destinations
  • Reopened a capacity proposal whose area promise depended on product weight
  • Funded uncovered spare requirements and corrected winding presentation

Decisions in context

I became COO in February 2021, leading 400 operating colleagues through five heads. My annual operating delegation is ₹94 crore, with ₹7.2 crore separately approved capital expenditure. The wider company employs 560 people at Bhilwara and Ajmer and recorded ₹204 crore revenue and ₹16.8 crore operating profit for FY 2026. I report to Rohit Nevthuli; Mehul Qazravi leads quality through a separate reporting line to the CEO. Founders hold 60% and a regional investor 40%, with no personal holding by me. My cases connect recovered material, product mix, equipment support and customer interfaces with the operating promise. I retain the distinction between a funded programme and its demonstrated benefit, and between my coordination responsibility and the technical acceptance or safety authority of qualified colleagues.

Reason for the move

Current executive responsibility without board appointment

RECORD 02Apr 2017 — Jan 2021

Plant Manager

Vazqeshi Technical Felts

Sector
Technical-felt manufacturing and preparation for industrial use
Ownership
Privately held founder and regional-investor ownership
Company scale
₹158 crore company revenue, FY ending March 2018
Employees
430 company employees
Geography
Bhilwara manufacturing operations
Reporting to
Chief Executive Officer
Team
Two hundred eighty-five operations colleagues through four heads
Financial scope
₹62 crore annual operating expense

Mandate

Own the plant's operating account from preparation to customer-ready dispatch

Outcomes

  • Accepted whole-plant expense and people responsibility
  • Owned a dispatch plan that overlooked continuous-length requirements
  • Reworked eight affected rolls while retaining the cost of the error

Decisions in context

I became plant manager in April 2017. Vazqeshi employed 430 people and recorded ₹158 crore revenue for FY 2018. I led 285 operating colleagues through four heads, with ₹62 crore annual expense under the CEO. That year I supported a dispatch group of 32 rolls without sufficiently examining the continuous length inside them. Eight rolls contained joins that conflicted with the customer's agreed requirement, leading to ₹41 lakh of rework. I did not treat the issue solely as a missed final inspection. My planning assumption had allowed quantity to stand for usability, and the correction changed how I reviewed a delivery promise. Technical and quality colleagues retained the appropriate assessment authority, while I owned the resources and coordination needed to correct the operating account.

Reason for the move

Promoted to COO in February 2021

RECORD 03Jul 2013 — Mar 2017

Production Manager

Vazqeshi Technical Felts

Sector
Industrial nonwoven felt production
Ownership
Private manufacturing enterprise
Company scale
₹104 crore company revenue, FY ending March 2014
Employees
310 employees
Geography
Bhilwara production facility
Reporting to
Plant Head
Team
One hundred eighty operations colleagues through four supervisors
Financial scope
₹31 crore annual production operating expense

Mandate

Translate product requirements into a workable production plan

Outcomes

  • Moved into technical-felt manufacturing
  • Led a larger production group and operating budget
  • Learned to distinguish mass, area and roll quantities in customer requirements

Decisions in context

I joined Vazqeshi in July 2013 as production manager. The business had 310 employees and ₹104 crore revenue for FY 2014. I led 180 operating colleagues through four supervisors, with ₹31 crore annual expense under the plant head. The products served industrial cushioning and machine-contact applications, which required attention to the conditions inside an order rather than a single common output number. I learned that kilograms, square metres and rolls each described a different aspect of the work. My responsibility was to connect the production sequence with those requirements while recognising that specifications and quality release had their own authorised owners. The experience prepared me for plant leadership, although the later dispatch failure showed that understanding the distinction did not ensure I would always apply it carefully enough.

Reason for the move

Appointed plant manager in April 2017

RECORD 04May 2009 — Jun 2013

Shift Manager

Qezruni Nonwovens

Sector
Regional nonwoven-material manufacturing
Ownership
Founder-owned private manufacturer
Company scale
₹58 crore company revenue, FY ending March 2010
Employees
210 company employees
Geography
Rajasthan industrial production operations
Reporting to
Plant Manager
Team
Fifty-five operations colleagues through three supervisors
Financial scope
₹7.8 crore annual shift operating expense

Mandate

Connect the shift plan with available people, time and authorised product conditions

Outcomes

  • Moved from individual engineering work into operating supervision
  • Accepted responsibility for shift resources and expense
  • Developed judgement about the limits of scheduling authority

Decisions in context

The shift-manager appointment began in May 2009. Qezruni had 210 employees and ₹58 crore revenue for FY 2010. I led 55 colleagues through three supervisors with ₹7.8 crore annual operating expense under the plant manager. The role made me responsible for the people and time behind a production plan, rather than only the analysis of a process. I learned to ask which conditions had to be established before the planned output could be treated as usable. A schedule could not decide a specification or replace authorised quality release simply because the shift needed to finish an order. That boundary shaped my approach to operating coordination: I could make the unresolved question visible and organise the work around it without assuming the authority to settle every technical matter myself.

Reason for the move

Joined Vazqeshi as production manager in July 2013

RECORD 05Jul 2006 — Apr 2009

Production Engineer

Qezruni Nonwovens

Sector
Nonwoven production for industrial customers
Ownership
Regional privately owned manufacturing business
Company scale
₹22 crore company revenue, FY ending March 2007
Employees
120 people employed by the company
Geography
Rajasthan manufacturing site
Reporting to
Production Manager
Team
One of four engineers; no staff reporting to me
Financial scope
No delegated authority to approve expenditure

Mandate

Learn material flow and support production analysis under experienced managers

Outcomes

  • Entered manufacturing after completing production engineering
  • Developed practical understanding of nonwoven material flow
  • Built experience before taking supervisory and expense responsibility

Decisions in context

I joined Qezruni in July 2006 after completing my production-engineering degree the previous month. The company employed 120 people and recorded ₹22 crore revenue for FY ending March 2007. I was one of four engineers reporting through the production manager, without supervisory or expenditure authority. My work involved observing how material moved and supporting the analysis of production questions. I learned that a record could be accurate while describing only one part of the operating condition, and that a useful question often began by asking what the number was intended to represent. I did not hold the approval responsibilities I later acquired. This early period established a continuous manufacturing career and an interest in the relationship between a process measure and the work it was being used to promise.

Reason for the move

Promoted to shift manager in May 2009

What I am looking for next

I would consider a first outside seat where industrial operating experience could complement directors with stronger financial, commercial or technical specialisms. My contribution would centre on the assumptions inside capacity, delivery and continuity claims, while learning the receiving enterprise's own customers and responsibilities. I have presented through the CEO but have not held a statutory appointment. My fictional preparation is still before IICA databank registration, with no assessment pass or exemption represented. The initial 23-day estimate would need to include induction, reading, travel and exceptional demands, and would be tested against my executive responsibilities rather than treated as spare time already secured. Employer consent and qualified review of relationships would be necessary. I would seek a chair who expects a first-time director to develop whole-enterprise judgement and who distinguishes a useful operating question from an instruction that belongs to management or a technical decision that belongs to an authorised specialist.