01
Apr 2021 — Present
Chief Financial Officer
Perqavni Home Textiles
- Sector
- Home-textiles retail and business accounts
- Ownership
- Founders 45%; growth investor 45%; employees 10%; no personal equity
- Company scale
- ₹84 crore revenue;₹5.6 crore operating profit in FY 2025–26
- Employees
- 206 in March 2026
- Geography
- Surat headquarters; eleven shops, online and regional business accounts
- Reporting to
- CEO Maya Delqnari
- Team
- Nineteen finance colleagues through three heads
- Financial scope
- ₹3.2 crore annual finance expense; material enterprise commitments separately approved
Mandate
Connect financial reporting and commercial commitments before decisions are released
Outcomes
- Made pending credit releases visible in business-account exposure
- Declined a threshold-only stock purchase while preserving demand-based ordering
- Presented financial assumptions and unresolved consequences to directors
Decisions in context
I lead nineteen finance colleagues through three heads within ₹3.2 crore annual function expense. The role connects reporting, planning and the challenge of commercial commitments, but customer and purchasing negotiations remain with Rahul Nerqvali's team. I report to the CEO and present material financial recommendations to directors without holding a statutory appointment. The credit-order decision and supplier rebate review both required finance to describe an alternative that colleagues could implement. Simply refusing a transaction would have left the business with a different problem and no useful route forward. I also carry the lesson of my earlier voucher presentation:the CFO must question the meaning created by a report, including a report that supports an attractive result. My authority does not remove the need for specialist advice, documented approval and a later account of what actually happened.
Reason for the move
Current appointment; considering a suitable CFO mandate and a prepared first outside board contribution
02
Apr 2015 — Mar 2021
Financial Controller
Perqavni Home Textiles
- Sector
- Regional home-textiles retail
- Ownership
- Founder-controlled private enterprise
- Company scale
- ₹62 crore annual revenue at period end
- Employees
- 169 at period end
- Geography
- Western India shops and emerging online retail
- Reporting to
- Finance Director
- Team
- Fourteen finance colleagues through two managers
- Financial scope
- ₹2.4 crore annual finance expense
Mandate
Strengthen financial control and the interpretation of retail management reports
Outcomes
- Separated voucher receipts and goods supplied in campaign reporting
- Acknowledged own approval of a misleading internal total
- Connected reconciled records to the business meaning presented
Decisions in context
The controller appointment gave me responsibility for fourteen colleagues and ₹2.4 crore annual function expense. I worked across shop accounts, central finance and management reporting. In 2018 I approved a campaign account that added voucher receipts to later redemption purchases, even though the statutory ledger separated them. Correcting that interpretation changed how I led reviews. I asked colleagues to explain what a total represented and why its components could be combined, not merely whether each component reconciled. The ₹14 lakh, six-week repair included staff explanation because a correct replacement figure would not by itself undo the meaning of the original presentation. I had to be explicit that the error had survived my approval. This period prepared me for CFO responsibility by making the quality of a financial narrative part of control rather than a task left entirely to its audience.
Reason for the move
Appointed CFO with enterprise planning and commercial-finance responsibility
03
Apr 2008 — Mar 2015
Finance Manager
Perqavni Home Textiles
- Sector
- Home-textiles shops and trade sales
- Ownership
- Privately held founder enterprise
- Company scale
- ₹37 crore annual revenue at period end
- Employees
- 118 at period end
- Geography
- Surat and regional retail operations
- Reporting to
- Financial Controller
- Team
- Nine finance colleagues
- Financial scope
- ₹1.3 crore annual finance expense
Mandate
Bring shop and business-account records into a usable central finance account
Outcomes
- Developed understanding of different retail transaction sequences
- Connected account queries to shop and commercial explanations
- Kept unresolved balances visible through management review
Decisions in context
I joined Perqavni to work inside one enterprise rather than deliver accounts support to several clients. Nine colleagues worked within ₹1.3 crore annual function expense. Shops and business accounts produced different payment patterns, and a central explanation could become misleading if it ignored the customer's route through the business. I spent time with operating colleagues to understand those differences, while retaining unresolved matters for the controller's review. My responsibility was not to negotiate customer credit or decide the buying range. It was to make the financial account sufficiently clear for those decisions and to explain where the records still left a question open. That combination of practical learning and financial discipline became important later when the business added more channels and management wanted a single account of commercial performance.
Reason for the move
Promoted to financial controller as the retail business expanded
04
Apr 2000 — Mar 2008
Accounts Supervisor
Zelqnavi Trade Accounts
- Sector
- Accounts support for regional trading enterprises
- Ownership
- Private partner-owned services firm
- Company scale
- ₹16 crore annual service revenue at departure
- Employees
- 61 at departure
- Geography
- Surat and western regional clients
- Reporting to
- Client Accounts Director
- Team
- Seven accounts colleagues
- Financial scope
- ₹65 lakh annual delivery expense; client financial approvals retained by clients
Mandate
Coordinate reliable client accounts and escalate unresolved transaction questions
Outcomes
- Developed junior colleagues' confidence in raising account exceptions
- Separated delivery responsibility from client approval authority
- Followed unresolved items beyond the completed reporting date
Decisions in context
I supervised seven colleagues within ₹65 lakh annual delivery expense. Our clients retained their own financial decisions, while I was accountable for the work that supported them. Leading the team showed me how a senior person's confidence could close a discussion before an unresolved item had been understood. I began asking junior colleagues to bring the transaction sequence as well as the final balance, so that a question did not depend on their confidence in challenging a client. The work also exposed the limit of an external delivery role:we could explain a problem and still see little of the decision that followed. I moved into retail finance because I wanted continuing responsibility for how the account was used, with enough operating contact to understand why a technically tidy explanation sometimes failed to help management.
Reason for the move
Joined Perqavni for an in-house retail finance appointment
05
Jun 1993 — Mar 2000
Accounts Assistant
Zelqnavi Trade Accounts
- Sector
- Bookkeeping and trade-account support
- Ownership
- Privately owned accounts partnership
- Company scale
- ₹6 crore annual service revenue at period end
- Employees
- 27 at period end
- Geography
- Surat trading clients
- Reporting to
- Senior Accounts Supervisor
- Team
- Individual contributor in a six-person team
- Financial scope
- No independent spending or client-credit authority
Mandate
Prepare reconciliations and trace transaction records for senior review
Outcomes
- Learned to follow one transaction across several records
- Prepared unresolved account differences for experienced reviewers
- Distinguished reconciled arithmetic from a complete commercial explanation
Decisions in context
I entered accounts work after completing a commerce degree in 1993. I had no direct reports or independent spending authority and worked within a six-person client team. My tasks involved preparing reconciliations and finding the records behind differences that senior colleagues would assess. The work taught me that an amount could appear in several places because one transaction had moved through several stages. It also taught me not to infer a customer's intention or a commercial settlement merely because two balances could be made to agree. At that stage I assembled the facts and explained the remaining question. Those habits became a foundation for supervision, but they were not proof that I would never make a reporting mistake. My later voucher-account error showed why the discipline needs to be reapplied when the numbers become more attractive.
Reason for the move
Promoted to supervise client accounts delivery
What I am looking for next
I would consider a CFO appointment in a consumer enterprise whose owners want finance to improve commercial decisions before they become commitments. The mandate should provide access to transaction terms, buying plans and customer exposure, with clear authority for material exceptions. I would want a CEO who expects finance to describe workable alternatives and is willing to hear that an attractive internal number has been interpreted incorrectly. A first outside non-executive contribution could draw on that experience after further preparation, relationship checks and employer consent where required. Twenty-four proposed annual days would have to accommodate induction, reading, travel and unexpected demands rather than only scheduled meetings. My board exposure comes from presenting finance recommendations as an executive; it has never included a statutory appointment. I would initially contribute as a member under an experienced chair, with specialist financial and legal advice available, and would avoid an appointment that depends on sharing my employer's customer terms or using board access to direct another company's finance team.