Akiko SuzunaraChief Financial Officer

Akiko Suzunara · Chief Financial Officer · Japan

From the job-cost sheet to the investment paper

Apr 2020 — Present

Chief financial officer

Kiyoharune Personal Care

Sector
Branded skincare and everyday personal care
Ownership
Founder-family-controlled
Company scale
¥28.6 billion revenue, year ended March 2026
Employees
980
Geography
Japan; two domestic production sites
Reporting to
Chief executive officer
Team
42 finance colleagues through four functional heads
Financial scope
Group control, planning and treasury; ¥1.9 billion operating profit in the year ended March 2026

Mandate

Bring commercial obligations and production constraints into product and capital decisions before commitments are made.

Outcomes

  • Introduced retailer-level follow-up of unresolved launch support costs
  • Supported the exit of a ¥1.15 billion private-label account after renewal alternatives were declined
  • Recast a ¥780 million line proposal as a staged refit and external-production decision

Decisions in context

As CFO, I lead the central and site finance functions and work with the chief executive on the assumptions behind product, customer and capacity commitments. My remit includes financial reporting and funding, but I am not the technical authority for formulation, manufacturing quality or product release. I ask the relevant leaders to own those conclusions and make their timing visible in the financial recommendation. The cases on this site show how that approach can lower an expected contribution, remove a familiar customer from the plan or postpone a major equipment order. I serve as an executive director of the product-services subsidiary from July 2021. That concurrent appointment is part of my group role, not a separate employment period or an independent directorship. I attend the parent board as CFO without claiming membership of that board.

Reason for the move

Current appointment; considering one external board role alongside executive responsibilities.

Concurrent appointment

Executive director of Kiyoharune Product Services since July 2021, concurrent with the group CFO role.

Apr 2013 — Mar 2020

Group financial controller

Kiyoharune Personal Care

Sector
Personal-care manufacturing and branded distribution
Ownership
Founder-family-controlled
Company scale
Approximately ¥21 billion annual revenue at period end
Employees
760 at period end
Geography
Japan, two manufacturing sites
Reporting to
Chief financial officer
Team
26 central and site accounting colleagues
Financial scope
Consolidated reporting, expense control and significant estimate reviews across two sites

Mandate

Make group results explainable across manufacturing, commercial and central functions.

Outcomes

  • Established named ownership of material reporting estimates
  • Separated allocation movements from operating cost changes in management reviews
  • Coordinated site and central finance explanations before the group close

Decisions in context

The controller appointment required me to stop treating a category's result as a sufficient view of the company. I became responsible for the relationship between site accounts, central expenses and the consolidated explanation. A cost transferred between functions could improve one manager's report without changing the group's economics. I asked the team to identify those movements separately from actual changes in usage, price or activity. We also retained the basis and owner of significant estimates so that later adjustments could be understood. I worked with external specialists on reporting matters and escalated disagreements through the CFO rather than settle them through a convenient management presentation. The role developed my ability to explain uncertainty at a reporting date while keeping a clear distinction between a supportable estimate and an unresolved operational question that still needed attention.

Reason for the move

Promoted following the outgoing CFO's planned retirement and a six-month handover.

Apr 2007 — Mar 2013

Category finance manager

Kiyoharune Personal Care

Sector
Everyday personal-care products
Ownership
Founder-family-controlled
Company scale
Category revenue approximately ¥7.8 billion at period end
Employees
Category operations within a 590-person company
Geography
Japan
Reporting to
Group financial controller; business partner to the category director
Team
Seven analysts and commercial accountants
Financial scope
Planning and contribution analysis for the everyday personal-care category

Mandate

Connect product proposals and retailer commitments with category economics.

Outcomes

  • Combined promotional obligations recorded across sales and marketing budgets
  • Added production-run assumptions to category launch reviews
  • Introduced follow-up dates for unsettled commercial claims

Decisions in context

I became a finance partner to the category director while retaining a reporting line through group control. That arrangement required me to support commercial choices without treating the category's preferred presentation as the final financial explanation. I reviewed promotions, new product proposals and the use of manufacturing capacity with colleagues who knew the customer and factory details. The most useful questions often concerned activities that crossed budget boundaries. A retailer's request could be recorded partly as sales support and partly as marketing, while the factory absorbed the cost of a shorter run. I helped assemble those pieces before the category decided whether to proceed. The position gave me responsibility for analysis and challenge, not ownership of the customer negotiation or technical approval. I learnt to keep those distinctions visible when reporting what our joint work achieved.

Reason for the move

Moved to group control to take responsibility across categories and manufacturing sites.

Apr 2001 — Mar 2007

Product cost analyst

Kiyoharune Personal Care

Sector
Skincare and toiletries manufacturing
Ownership
Founder-family-controlled
Company scale
Approximately ¥9 billion annual revenue at entry
Employees
410 at entry
Geography
Japan
Reporting to
Manufacturing finance manager
Team
Five analysts in the costing function; no staff reporting to me
Financial scope
Assigned product and batch-cost analysis; no investment approval authority

Mandate

Explain differences between product cost assumptions and the work recorded at the sites.

Outcomes

  • Traced setup and material-usage differences to particular product runs
  • Prepared costing updates for finance and operations review
  • Documented assumptions behind short-run product proposals

Decisions in context

I entered personal care through the factory cost record. My packaging experience helped me ask useful questions about components and setup, but I had to learn how formulation, filling and quality release changed the sequence. I worked alongside planners and technical colleagues rather than assume the process resembled a printing job. I compared estimates with recorded activity and prepared explanations for the manufacturing finance manager. Some differences reflected an inaccurate assumption; others arose because the planned run had changed. That distinction mattered when deciding what to use in the next product case. I did not approve product specifications or quality decisions. My contribution was a clearer account of the financial consequence of the agreed process, including work that a standard unit-cost view could hide when batches were unusually small or the mix changed frequently.

Reason for the move

Promoted to category finance after developing a broader understanding of commercial and production economics.

Apr 1995 — Mar 2001

Accounts trainee, later cost accountant

Mizukane Packaging Works

Sector
Printed cartons and consumer-product packaging
Ownership
Privately owned
Company scale
Approximately ¥3.2 billion annual revenue at period end
Employees
180 at period end
Geography
Japan
Reporting to
Management accountant
Team
Six-person accounts office; I worked under the management accountant
Financial scope
Job-cost schedules and material reconciliations for assigned production orders

Mandate

Prepare dependable cost records and investigate differences with production colleagues.

Outcomes

  • Reconciled material consumption against job records
  • Recorded additional setup work caused by artwork changes
  • Prepared cost schedules for supervisory approval

Decisions in context

My first role was close enough to the production floor that a cost difference could be investigated by talking to the people who had done the work. I checked records and prepared schedules under the management accountant's supervision. A changed carton design might require a new plate or disrupt the expected run sequence, and I learnt to ask whether the estimate captured that additional activity. I also learnt that an accountant's question could sound like criticism if asked without understanding the circumstances. The production supervisor usually had a practical reason for a deviation. My task was to record it accurately and help the next estimate reflect the evidence. Moving to personal care in 2001 let me apply that discipline to a wider set of decisions while beginning again as a learner in an unfamiliar manufacturing process.

Reason for the move

Joined a personal-care manufacturer to follow the economics beyond the packaging component into the finished product.

What I am looking for next

My next external contribution would ideally be a non-executive role in a consumer manufacturer or a supplier serving branded businesses. I would look for a board examining product economics, a change in manufacturing capacity or the transition from founder-led decisions to more explicit investment disciplines. I am continuing in my CFO appointment and on our product-services subsidiary board, so any additional commitment must be carefully bounded. Eighteen days a year is my starting estimate, with the actual meeting pattern and exceptional demands discussed before agreement. I would not seek a role that requires me to act as an extra finance executive between meetings. The opportunity I find useful is to challenge assumptions alongside directors whose technical, commercial and ownership experience differs from mine. I would want to understand why the vacancy exists, what the chair expects from the new director and whether my present relationships create restrictions that would make the appointment impractical. A clear contribution matters more to me than adding another organisation to a public list.