Chief Financial Officer / India
Where an attractive number needed a fuller account
- Company colleagues
- 206
- March 2026; nineteen-person finance function
- Annual revenue
- ₹84 crore
- FY 2025–26;₹5.6 crore operating profit
- Finance experience
- 33 years
- Trade accounts through retail CFO responsibility
Decisions & consequences
01Correcting the voucher total I had allowed the campaign to celebrate
In 2018 an internal campaign presentation combined ₹40 lakh received for vouchers with ₹27 lakh of goods subsequently supplied when customers redeemed vouchers from the same defined cohort. I approved the ₹67 lakh headline as controller. Both figures reconciled to their own records, but adding them gave management the impression that the campaign had produced two sets of sales value. The statutory ledger had already kept the transactions separate. The defect was in the interpretation I permitted in the internal performance account.
Shop colleagues reasonably wanted the programme's activity to be visible. Removing the headline without an explanation could make a successful customer interaction look like a finance reversal. I asked the team to reconstruct the cohort with no opening balance, refund or expiry movements in this example. The result showed ₹40 lakh received,₹27 lakh of goods supplied against those vouchers and ₹13 lakh of remaining face value. We did not assume that the remaining balance would go unused or treat it as an immediate profit opportunity.
I supported a ₹14 lakh, six-week reporting and staff-explanation programme. The replacement presentation showed the stages separately and explained why the original addition was misleading. I acknowledged that the old account carried my approval. Commercial colleagues could continue describing participation and later purchases, provided they did not turn the same customer funding into an additional revenue claim.
The repair did not recover ₹27 lakh of missing cash, change the customer's entitlement or restate published accounts. Nor does this illustrative account prescribe the accounting or tax treatment of every voucher arrangement. Those depend on the actual terms and appropriate professional assessment. The leadership change was narrower and more demanding:I required our management reports to explain the economic meaning of a number even when every component had been reconciled, and made that requirement apply to a presentation I had personally endorsed.
Releasing a business order through two different funding routes
In 2023 a business customer had ₹84 lakh of outstanding receivables and requested a further ₹68 lakh order on credit. The relevant internal limit was ₹1.2 crore and covered both existing receivables and the proposed credit release. A review confined to the current ledger could describe ₹36 lakh of headroom without showing what the full order would do. Releasing all ₹68 lakh on credit would take the defined exposure to ₹1.52 crore, or ₹32 lakh above that limit.
The commercial team wanted to preserve the relationship and meet the customer's timetable. A blanket refusal would avoid the immediate limit question but might also prevent business that could be funded acceptably. I asked Rahul Nerqvali's team to discuss a split:₹36 lakh could use the remaining credit capacity, while the other ₹32 lakh would require cleared advance funding before that segment was released. The commercial head retained the negotiation, and the responsible executive approved the arrangement within our internal authority.
The customer accepted those terms. We checked the advance before releasing its segment and retained the original ₹84 lakh balance in the collection account. The advance did not forgive an old debt or create extra credit headroom for the other part. A broader ₹18 lakh, seven-week order-control programme then made pending credit releases visible alongside receivables for this defined policy, with exception handling rather than an assumption that every transaction could be treated identically.
This account does not claim that a default was prevented or that the entire receivable later became cash. It describes an approved and implemented funding condition for one order. The commercial value was that finance provided a route to proceed without disguising the commitment. The governance lesson was equally practical:a limit is meaningful only when the transaction basis is understood before release, and the people who can approve an exception are visible to those carrying out the order.
Leaving a supplier rebate unearned rather than buying to reach it
In 2025 a supplier proposed an additional ₹1.4 crore purchase when our qualifying purchases stood at ₹8.6 crore. Reaching ₹10 crore would trigger a 3%rebate on that entire qualifying amount under the proposed terms, or ₹30 lakh. The rebate was sufficiently material to attract attention near the financial-year end. Buying colleagues also valued the supplier relationship and saw a chance to improve the reported purchasing account.
I asked the team to separate the purchases we already needed from the extra merchandise required to cross the threshold. The proposal brought stock that the demand plan expected to carry for about six months, with uncertainty over the eventual selling mix and markdowns. The ₹30 lakh calculation did not settle those consequences. Nor could we treat the additional ₹1.4 crore as a cost that would disappear permanently if we declined:some goods might later be purchased when supported by demand.
We explored phased delivery and revised qualification terms, but the supplier did not accept a change that made the proposed threshold purchase suitable for us. I recommended declining the threshold-only order while maintaining normal demand-based purchasing. The CEO accepted that recommendation. We funded a separate ₹24 lakh, eight-week buying-and-finance planning programme to bring incentive conditions and expected stock duration into the same review before future purchasing decisions.
No ₹30 lakh rebate was earned through the rejected proposal, and I did not report ₹1.4 crore as achieved profit or a permanent saving. The decision gave up a possible concession and left us responsible for continuing supply planning. It also required explaining why finance opposed an apparently favourable purchasing number without dismissing the buyer's work. I would make the decision differently if demand, space and the full cash account supported the additional stock. In this case they did not provide enough support, and the year-end incentive was not an adequate reason to make the commitment.