Streaming Subscriber Retention Director — Consulting

The mandate

The defined problem is worsening paid retention without agreement on the contributions of content fit, product experience, payment failure and promotional acquisition. Aggregate churn hides distinct, actionable causes.

The deliverable is a cohort retention baseline, causal taxonomy, value model, intervention portfolio, four controlled tests, tested results and a six-month retention roadmap.

Milestone one lands 2 October 2026 with baseline and hypotheses; milestone two on 6 November with designed interventions and live tests; milestone three on 11 December with results, economics and accepted roadmap.

The Subscriber Value Council accepts when cohort definitions reconcile to finance, tests meet pre-registered sample and guardrail rules, at least two interventions show statistically credible net value and no result relies on involuntary churn suppression.

The platform provides subscription, payment, content, session, support, campaign and offer data plus experimentation capacity. Content and product owners commit decision rights before tests launch.

Why this is external work

Growth, content and product teams attribute churn to factors outside their direct control. A neutral experimentation team can create one causal and economic frame. The specialist need ends after tested interventions and roadmap transfer.

What you will own

• Reconcile paid starts, renewals, pauses, failures and cancellations.
• Segment churn by tenure, acquisition, content, payment and experience signals.
• Rank causal hypotheses for milestone one using observable evidence.
• Design four interventions with pre-registered metrics and guardrails.
• Launch and monitor tests without mid-course cohort changes.
• Quantify incremental retention after incentive and content cost.
• Deliver milestone-three results and six-month owner-led roadmap.

Candidate qualifications

• 18–22 years in subscription product, streaming growth, analytics or lifecycle management.
• Direct responsibility for retention experiments at multi-million-subscriber scale.
• Evidence of distinguishing voluntary churn from payment failure.
• Strong causal testing, cohort and subscriber-economics capability.
• Experience connecting content consumption to renewal without simplistic attribution.
• Ability to transfer experimentation routines to product teams.

Non-negotiables

• No fee contingent on modelled retention uplift.
• Test design and exclusions frozen before exposure.
• Mumbai presence for hypothesis, launch and acceptance reviews.
• Finance validates net value after incentives and content cost.

1. 49 words maximum. Which subscriber-retention test delivered credible net value, and what guardrail prevented a misleading result?
2. 49 words maximum. How would you separate content, product and payment-failure effects on churn?
3. 49 words maximum. Which subscription and consumption fields must be available before hypothesis lock?