Confidential mandate

Board Consumer Growth Adviser — Direct-to-Consumer Brands

Planned Hiring / New

A multi-brand consumer company seeks a board adviser to challenge growth quality, channel dependence and brand investment as it moves from digital acquisition to profitable scale.

The mandate

The board's unresolved issue is how much growth is truly incremental once discounts, marketplace fees, returns and paid-media dependence are counted. Brand teams defend reach while finance sees weak cohort contribution and inconsistent cross-channel measurement.

Two days monthly cover a cohort-economics review and Growth Committee attendance. A material channel or campaign proposal receives acknowledgement within forty-eight hours and comments within four working days.

The nine-month appointment concludes after the annual brand and channel plan. The board chair may approve one three-month renewal; the adviser has no line authority, media-spend control, executive responsibility or agency-selection vote.

Three other appointments are acceptable outside direct brand competitors. Relationships with marketplaces, agencies, media platforms, investors or distributors connected to the company must be declared, with no referral economics allowed.

Why the board wants this voice

Management has excellent digital acquisition skills but less experience building repeat purchase and selective offline distribution. Directors want a practitioner who can separate brand investment from unmeasured spend. The adviser will challenge growth narratives without running campaigns.

What you will own

Test cohort contribution after acquisition, fulfilment, returns, promotions and service cost.
Challenge attribution assumptions across marketplaces, owned channels and emerging retail.
Press teams to distinguish repeat driven by product strength from discount dependence.
Shape portfolio questions around hero products, extensions and brand cannibalisation.
Examine marketplace concentration and the economics of channel-specific assortment.
Guide the committee on evidence thresholds for offline expansion and brand media.
Advise which growth measures deserve board attention and which are operational noise.

Candidate qualifications

18–22 years in consumer, digital commerce or omnichannel growth leadership.
Direct P&L experience scaling at least one brand from digital acquisition to repeat-led growth.
Evidence of improving contribution after full channel and returns cost.
Experience integrating marketplaces, owned commerce and selective offline distribution.
Board-level command of cohort, brand, pricing and portfolio trade-offs.
Independence from agencies and platforms competing for company spend.

Non-negotiables

Two Bengaluru days monthly through annual plan approval.
No agency, marketplace or media-platform referral income.
Disclosure of competitor, investor, distributor and supplier relationships.
No executive control of marketing, pricing or channel decisions.

49 words maximum. Which consumer brand did you move from paid acquisition to repeat-led growth, and which cohort measure proved it?
49 words maximum. What brand, agency, platform, marketplace or investor relationships could affect your independence?
49 words maximum. Can you reserve two monthly days and return complete campaign-paper comments within four working days?

This mandate is confidential. The client is named only under a mutual NDA, and your own record is never listed, sold or shown to a company under your name until you release it for this specific mandate.