A calling card for the CHRO who reads the night roster first

Each page opens beneath a centred masthead: Simone's name in widely spaced capitals, her title below it and one centred row of page links. On Home, the card sits on a deep oxblood ground, its surface a shade lighter, with a darker panel offset behind it like a second sheet. Her portrait fills the narrower left side. On the right, a small label reading An introduction precedes the page's largest words, The same plant on every shift. A short apricot rule divides that line from her headline about seniority deciding who runs a plant after midnight, followed by United States, an Open to note and a Start a conversation link. On a phone the card reverses, so the claim arrives before the photograph.

Under the card, a wide quotation marked My approach sets her philosophy in the display face: seniority and the shift calendar decide who stands alone beside a jammed gluer at three in the morning. A narrow column headed At the intersection of lists her five practices, from skilled-trades succession with a community college to people integration after a plant acquisition. Three figures follow, each value above its label and context: 1,690 colleagues at four plants and head office, US$468m of revenue and 17 maintenance apprentices who have completed a four-year registered programme.

Simone's cases appear as numbered rows, 01 to 03 in apricot, that expand where they sit. The first pays retiring maintenance technicians a mentoring premium in their final year instead of buying experienced hires with sign-on bonuses. The second withdraws a rotating-shift proposal after two union meetings and raises the night premium to US$2.40 an hour. The third covers a union election at the acquired Kentucky plant, where supervisors stayed within the 1935 National Labor Relations Act and the vote went 141 to 118 for representation. Her thesis, proof points and current focus follow, then her degrees beside a quotation from her chief executive, and a contact panel.

Oxblood combines a wine-dark ground with cream lettering, rose-grey secondary text and an apricot accent for rules, numbers, dates and links. The effect is warm and serious, nearer to a union hall's banner than a software brand, which suits a leader whose evidence comes from bargaining tables and press rooms, yet formal enough for a compensation committee chair. Headings use DM Serif Display, a high-contrast serif that gives the thesis and case titles the presence of engraved stationery. Body text, figures and labels use Manrope, a clear sans-serif that keeps passages about seniority bidding, lockout and wage steps readable on a dark ground. Printed, everything becomes black on white.

Profile opens with the heading What a second-shift roster taught me about plants and sets her portrait beside a biography that begins at an Akron web press in 1994, then closes with her degrees and three colleagues' quotations, including one from the president of the Mansfield union local. Career reverses the palette for its opening: a cream panel with oxblood lettering announces From the press-room roster to the compensation committee. Each of six appointments sits on its own darker card with dates, reporting line, team, budget, outcomes and the reason for the move. Board Readiness begins with a bordered two-column brief: her contribution on the left, and on the right a committee table, twenty-four available days and no current directorships. Exposure, judgement examples, conflicts and governance learning follow in one centred column.

The Card suits leaders whose authority comes from a small number of hard decisions rather than famous employers: plant and operations HR directors, labour relations heads, safety and workforce leaders in mining, food processing or logistics, and first-time board candidates wanting a composed opening. Oxblood's dark ground suits people functions in heavy industry, where a pale corporate palette can feel remote.