A plum-dark gallery for the letters an energy brand must send

The masthead is centred: Laurent's name as the wordmark, his role beneath it and a widely spaced capitalised navigation line. The cover pairs a portrait cropped at three by four with a caption column. The template would print his name as the heading; the authored line replaces it, so the largest words read "No surprises in the settlement bill", while his name stays in the masthead, footer and browser title. Below come his role and market, his headline about the month a customer opens the annual bill, an "Open to" line and a contact link. On a phone the caption rises above the portrait.

A ruled row of labels follows, figures set large in serif with their context in small type: 455,000 contracts, €640M of revenue and a 12.6% switching-away rate, down from 19.1%. A centred passage headed "A point of view" carries his belief that a customer who understood every bill gives the supplier a second hearing. "Selected works" then hangs three exhibits, each with a roman numeral in a raised plum panel, its title and only its first sentence. His openings were written for that wall: 212,000 variable-price contracts in August 2022, a tariff sold as 100 per cent green, and a social tariff widened during the pandemic.

The authored home text follows: his thesis, an introduction that states his remit and what belongs to trading and finance, four costed proof points, and a current focus on the environmental-claim rules applying from September 2026. The closing record is deliberately short, with his business-engineering degree under Formation and one colleague's quotation, before an invitation repeats his interest in a first non-executive seat outside energy supply.

Inner pages open with centred headings. Profile sets the biography beside a second portrait, from a water-bill survey in his first job to the door-to-door agencies he ended in 2011, then adds his conviction, figures, degree and three endorsements, including one from a collections director who disagreed with him. Expertise numbers five disciplines, among them origin certificates and protected customers. Impact gives each case generous space and ends it with the change Laurent would make, such as putting a payment-plan offer in the first letter.

Career presents six roles as studies, each with a bordered caption holding a large number, the dates and the employer. Ambrevelle appears three times around five years at Soléverne, so a search adviser sees both the departure and the return. Readiness opens with his case for treating customer trust and conduct risk as one subject. A wide column then holds judgement, first-year plan and conflicts, while a bordered panel lists committees, eighteen available days and no current directorships. Exposure labels board presentations and committee reporting precisely.

The palette is a deep oxblood ground with lighter plum panels, warm cream text, rose-grey secondary type and an apricot accent for numerals, eyebrows and links. The code loads Instrument Serif for headings, figures and the central statement, and DM Sans for reading text and labels. Laurent writes for chairs in water, telecommunications, insurance and housing. Energy marketing usually arrives in bright greens and yellows; this room reads as considered rather than promotional, which suits a marketer asking to be trusted with oversight, and DM Sans keeps percentages and euro amounts legible.

Chief customer officers, heads of conduct and communications directors in regulated consumer services would find the same register useful, as would utility or insurance marketers preparing for a first board. The design rewards leaders whose strongest evidence is a few decisions with visible costs; those with long publication records may prefer a layout built around essays. Choose a portrait that holds a tall crop, and write case openings that stand alone, because they become the captions on the home page.