A dark page that opens on an audience nobody photographed

Jian's headline sets in Instrument Sans at weight 600, scaling up to about seven rem on a wide monitor and capped near seventeen characters a line, so it breaks into three or four short lines. A small mint-green eyebrow above reads Chief Marketing Officer / China. Beneath the claim, his name appears in Crimson Pro beside the line "Open to Board appointments" and a link, "Start a conversation". His portrait sits at the right, small, greyscale and cropped to four by three. On a phone it shrinks to eighty pixels, keeping the sentence first.

The Graphite palette uses a deep green-grey ground, off-white text and a pale mint accent for rules, eyebrows and links. Jian's likely readers are chairs of consumer companies, nomination committees and search advisers in Shanghai and Hangzhou who have sat through many glossy agency decks. A dark, quiet page signals the opposite of a sales presentation. Instrument Sans, a plain grotesque, carries the headline, numbers and headings; Crimson Pro, a book serif, sets the biography and quotations, so his account of a finance director's question in 2012 reads as recollection rather than promotion.

A four-pixel mint rule opens the section titled "The scale of the work." Each of Jian's three figures takes a full row with the number on the left, in Instrument Sans up to six rem, and its label and context on the right: 41,000 screens across lobbies, entrance halls and interchanges; RMB742m of revenue in 2025, with the dip to RMB701m the year before stated beside it; and 29 per cent of revenue from local advertisers. The RMB figure is longer than six characters, so the layout reduces its size slightly to stop it breaking mid-figure.

In most palettes this panel darkens; in Graphite it turns pale. Headed "The conviction behind the headline", it sets Jian's belief that advertisers deserve checkable evidence and residents deserve not to be counted as individuals, in large Crimson Pro on an off-white ground. Below, the label "Beyond the headline" and a large arrow link to his first case on ending the camera pilot. His home narrative follows: thesis, three paragraphs on the company and his path from survey fieldwork, and three proof points, including the 71 per cent renewal rate among advertisers who ran holdout tests.

Jian's name runs in bold capitals in the masthead above a thick rule that returns over the footer. On Impact, each of his three cases sits beneath a mint top border and a two-digit number: the camera pilot, the 2024 price floor and the residential category rules, each naming Haoyu Rong's objection and closing with what Jian would change. The Career page splits every appointment into a narrow column with dates, title and employer and a wide column holding ownership, revenue, team, budget, mandate, outcomes and narrative, from Weixunda Consumer Research in 2000 to the CMO role.

The readiness page places Jian's contribution in a pale inverted panel at the top, where he offers boards a way to separate marketing evidence from activity and to weigh customer data against trust. The wider column below holds two judgement examples, one on refusing a metric customers wanted and one on denying his own shareholder softer terms, then his first-year approach, conflicts and independence statement. The narrower column lists the strategy committee and personal-information oversight he would join, twenty available days, no current directorships and an explanation of why the Indian databank does not apply.