William Fletcher / Chief Strategy Officer
Perspectives from a life in leadership.
The latest essay
Australia's large liquor and grocery retailers now sell suppliers advertising built on their own shopper data. A supplier should judge that money as trade investment, against a control group, and should hesitate to pay for evidence it cannot see.
Read the essayAustralia's large liquor and grocery retailers now sell suppliers advertising built on their own shopper data. A supplier should judge that money as trade investment, against a control group, and should hesitate to pay for evidence it cannot see.
When a closed export market reopens, the instinct among Australian winemakers is to rebuild what was lost. The better lesson from four years of duties is that no single market should again be able to decide a company's results.
Mid-sized Australian wine companies have long kept a commercial tier to fill their wineries and give them weight with retailers. In an oversupplied industry that volume has become a liability, and selling it brings obligations a board should accept openly.