Ruth ZelmavriChief Strategy Officer · Essays & perspective

Ruth Zelmavri / Chief Strategy Officer

Look beyond the product that makes the opportunity familiar

Perspectives from a life in leadership.

The archive.

Retail adjacency and acquisition judgement

  1. Retail adjacency and acquisition judgement6 min read

    Eighteen per cent of a factory's output does not make it a captive supplier

    A component acquisition looked close to our retail business until its forecast exposed the customers we would still need to win. The familiar product had concealed a different commercial undertaking.

    Open essay

Retail partnerships and oversight

  1. Retail partnerships and oversight6 min read

    A minority repair stake is not an outsourced operating department

    The service partnership gave us capabilities that six owned centres would have required us to build. It also gave us a different kind of influence, with a separate business and a loss that remained our concern.

    Open essay

Corporate-channel strategy

  1. Corporate-channel strategy6 min read

    The corporate order ends after the customised stock has a destination

    Sixteen contracts fitted our limited offer, but the resulting contribution still included a residual-stock provision. A narrower range reduced some complexity without removing the consequences of changed quantities.

    Open essay