Incentive Platform Monetisation and Funding Adviser

The mandate

The standing question is whether the incentive platform's next phase should maximise subscription income, transaction monetisation or deeper enterprise engagement, and what funding each choice actually requires. The adviser will challenge the connection between customer behaviour and financial claims. Reward value passing through the platform must not be confused with revenue available to fund its operations.

Four days monthly are reserved for reviewing unit-economics evidence, testing one significant investment case and attending the finance committee. Attendance is included. The adviser will acknowledge an ad-hoc question within two working days and offer a written view within four where the necessary evidence is available; requests to negotiate financing or run product delivery require a different engagement.

From 19 October 2026, the adviser will test incentive-platform funding choices for nine months. The chair will consider renewal only if the monetisation challenge remains independent and useful. Funding advice grants no line authority, and no executive responsibility for product or treasury passes to this role. The chief executive retains strategy decisions, finance retains accounting and cash obligations, and the adviser provides a reasoned position that may be accepted or rejected with the rationale recorded.

The committee provides anonymised cohort economics, contractual fee definitions, redemption liability analysis and funding scenarios. Advice should expose which assumptions are measured, which depend on partner behaviour and which cannot yet support a financing narrative. Where an apparent monetisation opportunity merely shifts cost or customer friction elsewhere, the adviser must make that transfer explicit.

Other non-competing finance advice is permitted. Relationships with a rewards-platform rival, a financing counterparty under active consideration or a partner whose redemption terms are being evaluated require disclosure and may require recusal. Capital raising execution, valuation certification and commercial negotiation are excluded. The retainer purchases independent financial reasoning, not investor introductions or a guaranteed funding outcome.

What you will own

• Test the monetisation alternatives against actual customer-cohort behaviour, pressing sponsors to distinguish a contractually earnable fee from a volume metric with no retained economic value.
• Challenge redemption and partner-settlement assumptions, identifying where exposure is funded in advance or depends on commercial arrangements that may not survive rapid growth.
• Shape a funding comparison that includes runway, dilution, covenant flexibility and execution prerequisites, without selecting lenders or entering negotiations for the company.
• Examine whether deeper customer engagement improves contribution after account-management and fulfilment effort, requiring sensitivity analysis where retention benefits remain speculative.
• Press the committee to stage investment behind evidence triggers, differentiating a small reversible test from a commitment that permanently increases operating obligations.
• Review proposed investor claims for consistency with finance definitions, flagging unsupported language while leaving all external communications with authorised executives.
• Record the financial tradeoff and contrary view for each major choice, preserving the condition under which the committee should revisit its decision.

Candidate qualifications

• Evidence CFO-level advice or executive experience in SaaS, incentive platforms or an analogous business with recurring fees and pass-through economic flows. Explain how you separated platform income from customer-funded value and why the distinction changed a commercial or financing decision.
• Demonstrate judgement about funding alternatives beyond a headline valuation comparison. Give an example where repayment obligations, redemption exposure or operating flexibility made the apparently cheaper funding route unsuitable, and show how the downside was presented to the decision owner.
• Provide a monetisation case in which customer retention, support effort and partner terms were evaluated together. Candidates should explain which assumptions were independently tested and how a recommendation changed when behaviour differed from the original business case.
• Be comfortable offering advice that is both commercially useful and bounded. Show how you avoided becoming a shadow CFO, kept investor communications within authorised channels and disclosed a relevant conflict. The reserved monthly commitment must be sustainable alongside other work; access to confidential economics cannot be reused in competing engagements. Describe the control you applied when a sponsor sought to use your advice in an external financing presentation.

Application

Applications for this mandate are received in one way only: through the India Board Terminal's application process. It is automated end to end. Your Executive Passport travels to the mandate holder in its confidential form, your answers to the three questions below are read before anything else in your file, and every stage that follows is recorded on your applications page.

There is no address to write to and no intermediary to call. The mandate holder reads what the Terminal delivers and nothing else, which is what keeps the process the same for every applicant and keeps your name out of it until you release it. Applications close on 11 October 2026. Mandate reference PCT-ADV-2026-IND-02.