A soft frame for a product leader who removes things

On a wide screen the home page sets the portrait inside a fine outlined arch, captioned with his market, Europe. Beside it sit his role, the authored heading "The recovery belongs to the product" and, beneath it in large Crimson Pro, his headline about a patient's kitchen three weeks after surgery. An availability line shows he is open to board conversations only. On a phone the words arrive first. Either way, the first thing a reader meets is the user he designs for, not a list of launches.

Below the opening, the structure places the leader's philosophy as a centred quotation under a large violet quotation mark, signed with his name. Luca's passage argues that an implant outlives the people who choose it, which prepares the reader for decisions about support and withdrawal. Three headline figures follow: group revenue, the 96 hospitals using the recovery app and his 74 product colleagues. Under "Leadership, seen by others." a customer's head of physiotherapy, the quality director and the chief executive each describe a different working relationship. All three are invented here; a real leader should quote only people who have approved their words.

The Indigo palette pairs a pale lavender ground with deep violet accents and dark plum ink. It reads as clinical without the familiar hospital blue, giving a medical-device executive a more personal register than a corporate brochure. Crimson Pro, a book serif, carries headings, the thesis and testimony. Figtree, a clear sans-serif, handles navigation, captions, dates and figures, where a reader checking a device class or budget needs plain legibility. The masthead sets the name in italics and turns page links into soft pills.

A rounded panel on the surface colour introduces the first decision, the withdrawal of a 2004 knee system, with its opening sentence and a link to the full work. The authored home follows: an italic thesis, three introductory paragraphs, three proof points and notes on current focus and welcome conversations. The proof points carry the numbers a medtech director would query first: a €3.1 million certification estimate against €7.4 million of declining sales, 412 unread patient messages and adoption rising from 61 to 96 hospitals. A short record shows his engineering formation, and a dark panel repeats his conditions for one non-executive role.

The profile page sets the biography beside a portrait cropped to the same arch, followed by the conviction, the figures and a record of education and colleague perspectives. It begins with a surgeon struggling with a cutting guide in 1999. The expertise page numbers five areas, from MDR portfolio choices to recovery design for patients in their seventies. The impact page gives each decision its own numbered article, keeping its cost, its opponents and what Luca would now change in one continuous reading.

The career page opens beneath a broad arched header on the surface colour, then presents six appointments as centred chapters with a violet rule beside each date and title. The route runs from a Grenoble design office through a Turin hip range to four roles in Namur, each chapter keeping reporting line, team, budget and outcomes together. Readiness places his proposed contribution inside an outlined arch, then sets two judgement examples beside commitment, committee and learning details, with his exposure as a presenter, not a director, stated below. Both pages print cleanly for committee packs.

The Arch suits leaders whose authority comes from how they work with others: product, people, medical or customer executives whose strongest evidence is testimony backed by a careful record. The indigo palette suits healthcare, life sciences, education and professional services, where a quieter colour signals seriousness without severity. It is less suitable for a leader whose case rests on one dramatic number, or who has no colleagues willing to be quoted.