Eloi Verdisant

A retrospective

Eloi Verdisant

Chief Financial Officer

Portrait of Eloi Verdisant

A services margin has to survive the work still required.

I lead finance at Avelrune Digital Services, a fictional European managed-services and implementation business. Our 680 colleagues work across France, Belgium and Germany. Revenue in 2025 was EUR104 million, split between EUR56 million of managed services and EUR48 million of project work. The combination gives us recurring relationships and substantial delivery commitments. My job is to show where those economics differ before a consolidated margin makes them look more alike than they are.

My first finance work was in a component factory, where an attractive standard cost could conceal a production process that no longer behaved as expected. I brought that habit into technology services: compare the plan with the work, and ask the people doing it what remains. Today I lead forty-four finance colleagues through five direct reports. Delivery leaders own their teams and estimates; finance challenges the account, funds decisions and makes the commercial consequences visible.

I am interested in the places where a useful management measure can become misleading. Billable utilisation can improve because learning time has been removed. A recurring-service contract can renew while its support cost rises. An advance receipt can improve cash before the associated service has been delivered. I want the executive team and our owners to see those distinctions while there is still time to change the operating decision, not only after the annual account explains what happened.

The remaining-work estimate changed the decision

A EUR2.8 million implementation needed a revised delivery-cost forecast: EUR2.14 million became EUR2.59 million before a scope agreement. We negotiated EUR380,000 of additional fees with EUR100,000 of associated cost, leaving EUR490,000 forecast direct contribution before central overhead. It remained a forecast until the work was delivered.

Learning time stayed in the capacity plan

We protected 12,400 paid training hours for 155 engineers at an internal labour cost of EUR620,000. The company gave up billable capacity during that period. We did not convert every training hour into claimed future revenue or describe the cost as immediately recovered.

Renewal quality was shown separately from expansion

An opening EUR12 million annualised managed-service cohort retained EUR10.86 million before expansion, or 90.5%. Expansion added EUR2.4 million, taking the same-cohort measure to 110.5%. New customers were excluded. Showing both stopped expansion from concealing erosion in the original service base.

Current focus

I am making project forecasts easier to challenge through remaining effort, customer dependencies and the timing of acceptance. The current work pairs finance with delivery leads before month-end reporting, so a changed estimate reaches the discussion as an operating question instead of arriving later as a financial surprise.

Conversations I welcome

I can consider a first external board contribution with twenty-two annual days, subject to employer consent and the proposed commitments. Established business-services or industrial companies with a substantial people-cost base interest me. I also speak with finance and delivery teams about project economics, capacity and the financial meaning of recurring customer relationships.

Room I

A statement of practice

When a project margin improves, I first ask which assumption about the remaining work changed.

Eloi Verdisant

Room II

Areas of practice

Where commercial ambition meets the delivery account

  • 01Project contribution and remaining effort
  • 02Capacity and learning economics
  • 03Managed-service renewal analysis
  • 04Cash planning alongside delivery

Room III

Selected works

The number changed; here is what had to change with it

Work 01

Revising the implementation margin before negotiating the scope

Medium: judgement, people and capital

A fixed-fee implementation was still reported against its original EUR2.14 million delivery-cost estimate on EUR2.8 million of contracted fees. The project team had identified additional effort, but the commercial discussion was waiting for a proposed scope agreement. If finance had left the original estimate in place until that negotiation ended, the account would have implied that an unagreed recovery already covered the work.

I asked delivery leadership to state the expected cost independently of the desired commercial answer. The revised estimate was EUR2.59 million, reducing forecast direct contribution from EUR660,000 to EUR210,000 before central overhead. The team then separated work within the existing commitment from additional scope to discuss with the customer. Contract interpretation and negotiation involved the appropriate commercial and legal colleagues; finance supplied the economics and timing.

The sales lead objected that recognising the lower forecast could make the negotiation seem unsuccessful before it had concluded. I argued that the two questions needed different dates. We could pursue a justified scope change without reporting its benefit as though agreement already existed. The executive review accepted the revised delivery view and gave the project the resources needed to maintain its obligations while the discussion continued.

The eventual agreement added EUR380,000 in fees and EUR100,000 of associated delivery cost. Forecast fees became EUR3.18 million and cost EUR2.69 million, leaving EUR490,000 of direct contribution. This was still an estimate of the completed project's economics, not cash collected, recognised profit for that month or group net profit. We kept the remaining work and customer dependencies under review.

I would introduce the commercial discussion earlier next time, before the cost change has accumulated into a difficult single revision. The lasting improvement was that a project manager no longer had to wait for a successful negotiation before admitting that the expected effort had changed. That made the account more useful at the point when management could still influence the outcome.

Work 02

Giving 155 engineers paid time to become ready

Medium: judgement, people and capital

A capacity review showed high demand for engineers already working on familiar platforms and a growing requirement for capabilities needed in later assignments. The immediate commercial response was to keep utilisation high and arrange learning around available gaps. Delivery leaders warned that those gaps were too irregular to prepare people reliably. The choice was between a visible near-term cost and a less visible future capability constraint.

I supported protecting 12,400 paid training hours for 155 engineers. At the internal labour rate used in the plan, the cost was EUR620,000. We identified the affected assignment schedules and the billable capacity temporarily given up. This was a real allocation of paid time, rather than a programme described as free because it used existing employees.

Some account leaders argued that the company should hire ready-made expertise only when a contract was secured. People and delivery colleagues challenged the availability and integration assumptions behind that approach. We retained a mix of recruitment and internal development, with the training programme tied to specific capability needs. I asked for the learning objectives and later deployment to be reviewed without assigning a fictional revenue return to every hour spent.

Within six months of completing the programme, 118 of the 155 engineers had used the relevant skills on customer work. That was a deployment count, not proof of proficiency in every setting or of incremental revenue caused by the training. Thirty-seven had not yet used the skills in that way. We retained those numbers and examined whether assignment timing, programme fit or manager support explained the difference.

The decision reduced short-term billable availability and made the cost visible in the period. It also gave the organisation a clearer account of how it intended to prepare for later work. I would strengthen the follow-up by agreeing deployment opportunities earlier, since useful learning can lose value when a colleague returns to an assignment with no opportunity to practise it. Finance's role was to fund and assess the choice with its limits intact.

Work 03

Reporting 90.5% and 110.5% in the same renewal discussion

Medium: judgement, people and capital

Our managed-service review combined retained contracts and expansion into a headline measure that looked encouraging. The total was arithmetically useful, but it gave the executive team too little visibility into reductions within the original service base. A growing customer could add work while another reduced its commitment, leaving management with a favourable aggregate and an incomplete explanation of the customer experience.

I asked finance and commercial operations to follow a fixed opening cohort of EUR12 million in annualised contract value. At the next comparable review, EUR10.86 million remained before expansion. That gave a gross retention measure of 90.5%. Expansion within the same customers added EUR2.4 million, producing EUR13.26 million and a net measure of 110.5%. Entirely new customers were excluded from both calculations.

Commercial leaders were concerned that putting the lower percentage first would understate successful account development. I kept the expansion result prominent and asked for the two measures together. The purpose was to understand where the original service had reduced, not to deny the value of additional work. We examined contract changes, customer reasons and support economics rather than treating every reduction as the same kind of loss.

The revised review led to specific service and account actions, but I did not claim that presenting two percentages itself improved retention. The initial outcome was a more informative decision process. Annualised contract value was also kept distinct from invoiced cash and recognised annual revenue, since timing and service periods differed. Finance reconciled the measures to their source contracts without implying that they could replace the statutory account.

I would establish the definitions before the next planning cycle so that performance discussions do not become disputes about a changed denominator. A stable cohort and a clear expansion boundary let commercial teams explain success and weakness in the same meeting. The board could then ask what supported growth instead of accepting a single percentage as a complete judgement on the quality of recurring relationships.

Work 04

Keeping the service cost beside the advance cash

Medium: judgement, people and capital

A group of annual managed-service contracts brought EUR8.4 million of advance cash into the company. The receipt improved the immediate cash position and prompted proposals for faster hiring and an increased owner distribution. Delivery colleagues still had a year of service commitments to meet. The decision required an account of what the cash would support, rather than a comparison with the previous month's bank balance alone.

I asked finance and delivery managers to identify the direct spending associated with the covered service periods. The resulting forecast was EUR2.1 million, including hosting, support and allocated delivery labour under the defined management view. It was not the full group cost base and not a statutory reserve. The money was not legally segregated; the analysis was a planning discipline to keep accepted work visible when cash appeared abundant.

The founders wanted a larger distribution because collections had been strong. I supported their interest in cash returns but recommended a lower immediate amount until the service-cost and wider working-capital views had been considered together. We postponed EUR900,000 of the proposed distribution for a later board review. That was retained cash, not an expense or a permanent cancellation of the owners' interest.

The executive team adopted a monthly view connecting advance receipts with the remaining service period and expected delivery spending. Revenue recognition continued to follow the appropriate contract and service assessment rather than the collection date. The management forecast did not establish a margin by subtracting only EUR2.1 million from EUR8.4 million and ignoring other costs. Its purpose was to inform the cash commitment under discussion.

I would make this analysis part of the initial contract-planning cycle rather than assemble it after a large receipt. Earlier preparation would give commercial leaders and owners a shared understanding of the spending sequence before cash arrives. The decision demonstrated that good collections and a cautious distribution can be consistent: one improves the resources available, while the other considers the work those resources still need to fund.

Work 05

Removing unused service capacity without removing the support team

Medium: judgement, people and capital

A review of third-party service licences and reserved hosting capacity found contracts that no longer matched the customer work being delivered. The proposed saving looked straightforward, but delivery managers warned that some apparently unused capacity provided recovery or testing capability. Cancelling everything without examining its purpose could reduce a bill while creating a new operating exposure elsewhere.

I commissioned a joint finance and service-operations review of a defined EUR3.4 million annual spending category. Each proposed removal needed an owner to confirm the customer dependency, operational purpose and contract notice period. The team distinguished genuinely redundant subscriptions from capacity intentionally retained for continuity or testing. Finance checked the achievable timing and any exit fees instead of treating a full-year run rate as an immediate cash benefit.

Procurement wanted the largest reduction available at the next renewal, while service leaders preferred to retain a wider buffer. We agreed to remove selected redundant items and preserve documented operational capacity. The result was EUR410,000 lower annualised contracted spending after the reviewed renewals, with EUR74,000 in one-time exit and migration costs. The first year's realised spending reduction before the exit and migration costs was EUR268,000 because the changes began at different dates. After those EUR74,000 costs, the first-year net reduction was EUR194,000. These measures were reported separately.

No support roles were removed as part of this case. The saving came from the defined external-spending category, not from a general claim that people could absorb more work. Service leadership monitored the changed arrangements, and the review did not establish that all future resilience needs had been anticipated. We kept a route for restoring capacity if actual demand or operating requirements changed.

I would improve the record of why a subscription was originally retained. Several decisions took longer because the current manager could not find the earlier rationale. A recurring review should preserve enough context for the next owner to distinguish waste from a deliberately funded option. That gives finance a firmer basis for reducing expense without relying on the assumption that an unused resource is automatically an unnecessary one.

Room IV

In figures

EUR104m

Company revenue

2025; managed services and project work

44

Finance colleagues

Five direct reports

34 years

Finance experience

Industrial costing to technology services

Room V

From the visitors' book

Eloi asked us to look at the service year behind the advance receipt before deciding on the distribution. He made the operating commitment understandable to the owners without dismissing their interest in cash returns.
Clara VensireFictional chief executive, Avelrune Digital Services
He kept the effort estimate with delivery and the fee negotiation with the commercial team. Finance made the consequences visible while we worked on the customer agreement, rather than asking one uncertain number to settle both questions.
Bastien OrvanelFictional delivery director, Avelrune Digital Services

Room VI

The catalogue

Essays written alongside the work.

An invitation

Contact

I can consider a first external board contribution with twenty-two annual days, subject to employer consent and the proposed commitments. Established business-services or industrial companies with a substantial people-cost base interest me. I also speak with finance and delivery teams about project economics, capacity and the financial meaning of recurring customer relationships.

Open to
  • Board appointments
  • Speaking invitations

office@eloiverdisant.example