Martin VeqzhemiChief Operating Officer

Martin Veqzhemi · Chief Operating Officer · India

Learning to see the work before and after my own task

Jan 2021 — Present

Chief Operating Officer

Tezqavmi Sewing Stores

Sector
Household sewing-equipment retail and service
Ownership
Employee holders 62%, including personal 0.4%; founding family 38%
Company scale
₹146 crore revenue; ₹10.4 crore operating profit, FY March 2026
Employees
410 employees in nineteen shops and support operations
Geography
Kolhapur-led Indian retail and service network
Reporting to
CEO Reema Zhevquri
Team
306 operating colleagues through five leaders
Financial scope
₹24 crore delegated annual operating expense; merchandise purchases and separately approved capital excluded

Mandate

Connect customer promises with operating sequence, authorisation, available resources and service economics

Outcomes

  • Separated seventy-two quotation-authorisation waits from 108 authorised repair jobs
  • Introduced a small-parcel programme followed by eighteen late orders in a sixty-order cohort, versus forty-six in the earlier group
  • Challenged a third-room proposal when qualified demonstrator availability constrained paired bookings
  • Kept ₹11 lakh added expense beside ₹6 lakh trial contribution when considering later shop hours

Decisions in context

I became COO in January 2021 and now lead 306 operating colleagues through five leaders with ₹24 crore delegated annual expense. Merchandise purchases and separately approved capital sit outside that remit. The company has nineteen shops and 410 employees; revenue was ₹146 crore and operating profit ₹10.4 crore for FY ending March 2026. I report to Reema Zhevquri, while Joseph Mevqari retains technical assessment, repair release and training. The later cases distinguish customer authorisation from bench work, elapsed order time from fleet punctuality and usable demonstration capacity from physical space. I hold 0.4% within employee ownership and no statutory seat. Preparing for an outside role means learning how these operating questions can support collective oversight without taking over another management team's decisions or assuming that a familiar service problem has the same context elsewhere.

Reason for the move

Continuing executive responsibilities while exploring preparation for a first outside board contribution

Concurrent appointment

The COO role carries no statutory directorship.

Apr 2015 — Dec 2020

Operations Director

Tezqavmi Sewing Stores

Sector
Retail sewing machines, repairs and parts
Ownership
Private company with employee and founding-family ownership
Company scale
₹103 crore in the financial year ending March 2016
Employees
320 employees at promotion
Geography
Western Indian retail and workshop locations
Reporting to
Chief executive officer
Team
224 operating colleagues through four heads
Financial scope
₹16 crore annual operating expense

Mandate

Lead the network's operating commitments while connecting stock assignment and customer confirmation

Outcomes

  • Retained responsibility for the reservation process that promised eleven physical machines twice
  • Held further confirmations after seventy-five order claims were found against sixty-four units
  • Supported ₹29 lakh of reservation redesign with commercial and technology owners

Decisions in context

The operations-director appointment in April 2015 brought 224 colleagues, four heads and ₹16 crore annual operating expense under the CEO. Tezqavmi employed 320 people and recorded ₹103 crore revenue for FY ending March 2016. The title was a management appointment, without a statutory seat. In 2020 I accepted a reservation process whose local confirmations could compete for the same physical machine. Eleven of sixty-four units had two order claims, creating seventy-five claims in total. We held further confirmation and funded a ₹29 lakh redesign. The case does not claim duplicate physical dispatch or a particular settlement for every customer. It records the operating contradiction I should have understood earlier. The experience sharpened my attention to the difference between completing a local status and making a commitment that the enterprise can fulfil.

Reason for the move

Appointed COO to connect the expanding retail and service operating account

Concurrent appointment

Operations director was a management title only, with no statutory appointment.

Sept 2008 — Mar 2015

Regional Operations Head

Tezqavmi Sewing Stores

Sector
Household sewing-equipment retail with demonstration and repair
Ownership
Privately owned by employee holders and the founding family
Company scale
₹64 crore company revenue for FY ending March 2009
Employees
210 employees on joining
Geography
Regional shop network coordinated from Kolhapur
Reporting to
Operations director
Team
110 operating colleagues through three managers
Financial scope
₹7.8 crore annual operating expense

Mandate

Coordinate product retail with demonstrations, repairs and parts service across the region

Outcomes

  • Learned to connect customer-facing commitments with qualified technical work
  • Managed operating scope without assuming authority to release repairs
  • Developed a regional view of resource availability and the sequence between teams

Decisions in context

I joined Tezqavmi in September 2008 as regional operations head. The company employed 210 people and recorded ₹64 crore revenue for FY ending March 2009. My remit covered 110 operating colleagues through three managers with ₹7.8 crore annual expense under the operations director. Selling sewing equipment involved more than moving a boxed product through a shop. Demonstrations, repair work and parts service depended on qualified colleagues and a sequence the customer needed to understand. I learned to connect those stages while respecting the technical decisions that did not belong to operations alone. The regional role also made differences in resource availability visible across locations. It prepared me to ask whether a common service offer could be fulfilled in the actual place and time promised, rather than infer readiness from a network-wide resource count.

Reason for the move

Promoted to enterprise operations leadership

Jul 2001 — Aug 2008

Shop Operations Manager

Dezqemri Retail Services

Sector
Regional household-goods retail services
Ownership
Founder-owned private business
Company scale
₹47 crore recorded in FY ending March 2002
Employees
190 employees at promotion
Geography
Goa and neighbouring western Indian shops
Reporting to
Regional head
Team
Twenty-four operating colleagues
Financial scope
₹1.2 crore annual operating expense

Mandate

Coordinate the daily relationship between stock, service, staffing and customer commitments

Outcomes

  • Developed judgement about the handoff between one completed activity and the next team's work
  • Managed a defined operating expense rather than company revenue
  • Learned to explain service limitations without promising resources outside delegated authority

Decisions in context

In July 2001 I became shop operations manager at Dezqemri. The business employed 190 people and recorded ₹47 crore revenue for FY ending March 2002. I led twenty-four colleagues with ₹1.2 crore annual operating expense under the regional head. The role brought stock, staffing and customer service into the same daily account. I could see how a team might finish its own task while leaving another colleague unable to complete the promise. That experience made me attentive to the next step and the conditions it required. I also learned to separate the authority to organise work from authority to make every commercial commitment. Moving into specialist retail offered a way to develop those habits in a setting where demonstrations and technical service made the relationship between operating sequence and qualified judgement especially clear.

Reason for the move

Moved to regional operations in a specialist sewing-equipment retailer

Jul 1994 — Jun 2001

Operations Assistant

Dezqemri Retail Services

Sector
Household-goods retail support
Ownership
Privately held by its founders
Company scale
₹14 crore revenue in the year closing March 1995
Employees
Eighty employees at career entry
Geography
Goa retail locations
Reporting to
Shop operations manager
Team
One of six operations colleagues; no direct reports
Financial scope
No delegated spending authority

Mandate

Support shop operations and understand the sequence behind routine customer commitments

Outcomes

  • Entered employment after completing the industrial-engineering diploma
  • Learned to follow work before and after an assigned activity
  • Built operating experience without claiming team or spending authority

Decisions in context

My career began in July 1994 after I completed the industrial-engineering diploma in May. Dezqemri had eighty employees and ₹14 crore revenue for FY ending March 1995. I worked among six operations colleagues under a shop operations manager, without direct reports or spending authority. The support role gave me a close view of the practical sequence behind a customer promise. A completed task had value only in relation to what had happened before it and what the next colleague could do with it. I learned to ask about those connections without assuming that my view of one activity described the whole service. The appointment began a continuous thirty-two-year career and provided the grounding for later shop responsibility, when I would have to coordinate the same relationships with a team and a defined expense remit.

Reason for the move

Promoted to shop operations manager

What I am looking for next

I would like to contribute to a board that wants operating assurances to follow the promise from the customer's perspective. My experience offers questions about resource combinations, consent states, elapsed time and the financial consequence of service choices. It also includes a reservation process I accepted before understanding how its local confirmations competed for physical stock. I would need to develop the receiving sector's context and learn the responsibilities of collective oversight beyond my executive function. IICA registration has not begun in this fictional record, and no exemption is claimed. I have no statutory seat but hold 0.4% within employee ownership, which belongs in the relationship review. Twenty-two provisional days require employer agreement and time for induction, preparation, travel and exceptional demands. I would explore one first role where the chair expects useful operating scrutiny without an unofficial second COO. The next step should establish suitability and workable capacity before a title is accepted or confidential material is shared.