Jan 2021 — Present
Chief Operating Officer
Tezqavmi Sewing Stores
- Sector
- Household sewing-equipment retail and service
- Ownership
- Employee holders 62%, including personal 0.4%; founding family 38%
- Company scale
- ₹146 crore revenue; ₹10.4 crore operating profit, FY March 2026
- Employees
- 410 employees in nineteen shops and support operations
- Geography
- Kolhapur-led Indian retail and service network
- Reporting to
- CEO Reema Zhevquri
- Team
- 306 operating colleagues through five leaders
- Financial scope
- ₹24 crore delegated annual operating expense; merchandise purchases and separately approved capital excluded
Mandate
Connect customer promises with operating sequence, authorisation, available resources and service economics
Outcomes
- Separated seventy-two quotation-authorisation waits from 108 authorised repair jobs
- Introduced a small-parcel programme followed by eighteen late orders in a sixty-order cohort, versus forty-six in the earlier group
- Challenged a third-room proposal when qualified demonstrator availability constrained paired bookings
- Kept ₹11 lakh added expense beside ₹6 lakh trial contribution when considering later shop hours
Decisions in context
I became COO in January 2021 and now lead 306 operating colleagues through five leaders with ₹24 crore delegated annual expense. Merchandise purchases and separately approved capital sit outside that remit. The company has nineteen shops and 410 employees; revenue was ₹146 crore and operating profit ₹10.4 crore for FY ending March 2026. I report to Reema Zhevquri, while Joseph Mevqari retains technical assessment, repair release and training. The later cases distinguish customer authorisation from bench work, elapsed order time from fleet punctuality and usable demonstration capacity from physical space. I hold 0.4% within employee ownership and no statutory seat. Preparing for an outside role means learning how these operating questions can support collective oversight without taking over another management team's decisions or assuming that a familiar service problem has the same context elsewhere.
Reason for the move
Continuing executive responsibilities while exploring preparation for a first outside board contribution
Concurrent appointment
The COO role carries no statutory directorship.
Apr 2015 — Dec 2020
Operations Director
Tezqavmi Sewing Stores
- Sector
- Retail sewing machines, repairs and parts
- Ownership
- Private company with employee and founding-family ownership
- Company scale
- ₹103 crore in the financial year ending March 2016
- Employees
- 320 employees at promotion
- Geography
- Western Indian retail and workshop locations
- Reporting to
- Chief executive officer
- Team
- 224 operating colleagues through four heads
- Financial scope
- ₹16 crore annual operating expense
Mandate
Lead the network's operating commitments while connecting stock assignment and customer confirmation
Outcomes
- Retained responsibility for the reservation process that promised eleven physical machines twice
- Held further confirmations after seventy-five order claims were found against sixty-four units
- Supported ₹29 lakh of reservation redesign with commercial and technology owners
Decisions in context
The operations-director appointment in April 2015 brought 224 colleagues, four heads and ₹16 crore annual operating expense under the CEO. Tezqavmi employed 320 people and recorded ₹103 crore revenue for FY ending March 2016. The title was a management appointment, without a statutory seat. In 2020 I accepted a reservation process whose local confirmations could compete for the same physical machine. Eleven of sixty-four units had two order claims, creating seventy-five claims in total. We held further confirmation and funded a ₹29 lakh redesign. The case does not claim duplicate physical dispatch or a particular settlement for every customer. It records the operating contradiction I should have understood earlier. The experience sharpened my attention to the difference between completing a local status and making a commitment that the enterprise can fulfil.
Reason for the move
Appointed COO to connect the expanding retail and service operating account
Concurrent appointment
Operations director was a management title only, with no statutory appointment.
Sept 2008 — Mar 2015
Regional Operations Head
Tezqavmi Sewing Stores
- Sector
- Household sewing-equipment retail with demonstration and repair
- Ownership
- Privately owned by employee holders and the founding family
- Company scale
- ₹64 crore company revenue for FY ending March 2009
- Employees
- 210 employees on joining
- Geography
- Regional shop network coordinated from Kolhapur
- Reporting to
- Operations director
- Team
- 110 operating colleagues through three managers
- Financial scope
- ₹7.8 crore annual operating expense
Mandate
Coordinate product retail with demonstrations, repairs and parts service across the region
Outcomes
- Learned to connect customer-facing commitments with qualified technical work
- Managed operating scope without assuming authority to release repairs
- Developed a regional view of resource availability and the sequence between teams
Decisions in context
I joined Tezqavmi in September 2008 as regional operations head. The company employed 210 people and recorded ₹64 crore revenue for FY ending March 2009. My remit covered 110 operating colleagues through three managers with ₹7.8 crore annual expense under the operations director. Selling sewing equipment involved more than moving a boxed product through a shop. Demonstrations, repair work and parts service depended on qualified colleagues and a sequence the customer needed to understand. I learned to connect those stages while respecting the technical decisions that did not belong to operations alone. The regional role also made differences in resource availability visible across locations. It prepared me to ask whether a common service offer could be fulfilled in the actual place and time promised, rather than infer readiness from a network-wide resource count.
Reason for the move
Promoted to enterprise operations leadership
Jul 2001 — Aug 2008
Shop Operations Manager
Dezqemri Retail Services
- Sector
- Regional household-goods retail services
- Ownership
- Founder-owned private business
- Company scale
- ₹47 crore recorded in FY ending March 2002
- Employees
- 190 employees at promotion
- Geography
- Goa and neighbouring western Indian shops
- Reporting to
- Regional head
- Team
- Twenty-four operating colleagues
- Financial scope
- ₹1.2 crore annual operating expense
Mandate
Coordinate the daily relationship between stock, service, staffing and customer commitments
Outcomes
- Developed judgement about the handoff between one completed activity and the next team's work
- Managed a defined operating expense rather than company revenue
- Learned to explain service limitations without promising resources outside delegated authority
Decisions in context
In July 2001 I became shop operations manager at Dezqemri. The business employed 190 people and recorded ₹47 crore revenue for FY ending March 2002. I led twenty-four colleagues with ₹1.2 crore annual operating expense under the regional head. The role brought stock, staffing and customer service into the same daily account. I could see how a team might finish its own task while leaving another colleague unable to complete the promise. That experience made me attentive to the next step and the conditions it required. I also learned to separate the authority to organise work from authority to make every commercial commitment. Moving into specialist retail offered a way to develop those habits in a setting where demonstrations and technical service made the relationship between operating sequence and qualified judgement especially clear.
Reason for the move
Moved to regional operations in a specialist sewing-equipment retailer
Jul 1994 — Jun 2001
Operations Assistant
Dezqemri Retail Services
- Sector
- Household-goods retail support
- Ownership
- Privately held by its founders
- Company scale
- ₹14 crore revenue in the year closing March 1995
- Employees
- Eighty employees at career entry
- Geography
- Goa retail locations
- Reporting to
- Shop operations manager
- Team
- One of six operations colleagues; no direct reports
- Financial scope
- No delegated spending authority
Mandate
Support shop operations and understand the sequence behind routine customer commitments
Outcomes
- Entered employment after completing the industrial-engineering diploma
- Learned to follow work before and after an assigned activity
- Built operating experience without claiming team or spending authority
Decisions in context
My career began in July 1994 after I completed the industrial-engineering diploma in May. Dezqemri had eighty employees and ₹14 crore revenue for FY ending March 1995. I worked among six operations colleagues under a shop operations manager, without direct reports or spending authority. The support role gave me a close view of the practical sequence behind a customer promise. A completed task had value only in relation to what had happened before it and what the next colleague could do with it. I learned to ask about those connections without assuming that my view of one activity described the whole service. The appointment began a continuous thirty-two-year career and provided the grounding for later shop responsibility, when I would have to coordinate the same relationships with a team and a defined expense remit.
Reason for the move
Promoted to shop operations manager
What I am looking for next
I would like to contribute to a board that wants operating assurances to follow the promise from the customer's perspective. My experience offers questions about resource combinations, consent states, elapsed time and the financial consequence of service choices. It also includes a reservation process I accepted before understanding how its local confirmations competed for physical stock. I would need to develop the receiving sector's context and learn the responsibilities of collective oversight beyond my executive function. IICA registration has not begun in this fictional record, and no exemption is claimed. I have no statutory seat but hold 0.4% within employee ownership, which belongs in the relationship review. Twenty-two provisional days require employer agreement and time for induction, preparation, travel and exceptional demands. I would explore one first role where the chair expects useful operating scrutiny without an unofficial second COO. The next step should establish suitability and workable capacity before a title is accepted or confidential material is shared.