Leadership & perspective
Chief Financial Officer · Singapore / Southeast Asia
2026-09-10 edition
The order is only the beginning of the retail result.
Section · The leadership journal
The order dashboard arrives before every return, refund and service cost. Commercial teams need an early view, but the decision to repeat a campaign deserves a fuller account of what the business retains.
Read the essayCross-channel behaviour complicates location decisions, but it should not become an untestable defence of every store. A useful account connects customer activity with the commitments the board is being asked to make.
Read the essayA lower unit price can conceal a larger seasonal commitment. The alternative deserves its own account of replenishment cost, availability risk and what the company will know before buying more.
Read the essay