Leadership & perspective

Chief Financial Officer · Singapore / Southeast Asia

2026-09-10 edition

Dewi Teo

The order is only the beginning of the retail result.

The journal · Merchandise capital

The volume discount should compete with a quantity decision

A lower unit price can conceal a larger seasonal commitment. The alternative deserves its own account of replenishment cost, availability risk and what the company will know before buying more.

Start with the commitment, not the discount

A supplier's volume offer gives a buying meeting a clear point of comparison. One unit price is lower than another, and the apparent benefit can be multiplied across the proposed quantity. The calculation is useful, but it can quietly assume that the quantity itself has already been decided. In seasonal retail, that assumption may be the most important part of the proposal. The enterprise is choosing how much demand uncertainty to accept before it knows what customers will actually buy, not merely which price to pay for an inevitable order.

For a Seravel Home range, the supplier offered 100,000 units at SGD9.20 each. An opening order of 60,000 units would cost SGD10 per unit. The larger commitment therefore required SGD920,000 and the smaller SGD600,000. Buying colleagues preferred the lower price and the assurance of stock availability. I asked the review to begin with those total commitments and the demand assumptions behind them. A discount does not become an economic benefit simply because the company has bought enough units to qualify for it.

The merchandise team had a considered view of the range, and finance needed to understand it rather than replace it with a generic preference for less stock. Product appeal, comparable launches, customer response and the season's selling window all mattered. So did the consequences of slower demand: storage, markdowns and capital tied up in goods that could not be returned to the supplier on the original terms. The paper needed to make those possibilities visible while preserving the commercial reasons for accepting some risk in the first place.

The smaller order also required a credible supply account. Could more units be obtained if the range worked? How long would replenishment take, and what price might apply? Would a period of limited availability undermine the offer or send customers elsewhere? A proposal that omitted those questions would make flexibility look cheaper than it was. I wanted the alternatives compared honestly enough that commercial colleagues could support the decision even if they would initially have chosen a different opening quantity.

Flexibility has an operating cost

The chief executive approved the 60,000-unit opening order. We accepted the higher unit price in exchange for a smaller initial exposure and a later opportunity to respond to demand. The SGD320,000 difference in opening commitment was not recorded as profit or presented as a realised saving. It described resources the company had not yet committed to that range. Those resources could still be needed later, and the smaller order could produce a worse result if demand exceeded available stock at a commercially important moment.

Demand subsequently supported another purchase of 15,000 units at SGD10.40 each, adding SGD156,000. Across the two orders, we committed SGD756,000 for 75,000 units. The weighted unit cost was higher than the original large-order price. There were also short periods of limited availability while replenishment arrived. Those facts belong in the account of the decision. It would be unfair to claim the benefit of waiting while omitting the extra price and operating inconvenience that waiting produced. Flexibility was purchased, not discovered without cost.

Merchandise and supply colleagues managed the practical response. They decided how to allocate incoming stock and communicate availability through the normal customer channels. Finance tracked the commitment and updated the range account, but did not own every commercial action after approval. That distinction matters when describing a CFO's contribution. A strong case should show how the financial comparison improved a collective choice, without converting colleagues' product and operating work into a result supposedly achieved by finance alone.

At the review point, 69,000 units had sold and 6,000 remained. The selling cycle was not complete, so the final markdown outcome and total range profit were still unknown. We could describe the actual quantity and purchase cost; we could not honestly claim that the chosen approach had already maximised lifetime profit. Nor could we know exactly how demand would have behaved if the original 100,000 units had been available from the outset. A counterfactual comparison is useful for learning, but it should retain the uncertainty of an event that did not occur.

Review the actual sequence rather than an imagined perfect season

One temptation after a staged purchase is to compare the remaining stock with the entire unpurchased quantity and label the difference avoided waste. That assumes those additional goods would not have sold and that their availability would not have changed customer behaviour. The opposite temptation is to multiply the higher replenishment price across the opening plan and conclude that the staged approach was obviously inferior. Both accounts select the facts that favour a preferred answer. The board needs a more disciplined review of the assumptions and the evidence that changed them.

I would ask which parts of the original demand range were reasonable, how quickly the company recognised the actual pattern and whether the replenishment option worked as described. A shortfall in availability might reveal that the option was less practical than assumed. A large unsold balance might indicate that the commercial signal used for the second order was weak. A good result might still depend on favourable circumstances that should not be treated as a repeatable capability. Reviewing those questions is more useful than seeking a single verdict about whether large or small orders are better.

The commercial relationship also matters. Suppliers plan capacity and materials around commitments, so a retailer cannot assume that every desired option will remain available indefinitely. A credible staged proposal should respect the terms offered and explain the consequences for both parties. Negotiating flexibility may involve a price, a reservation or a different delivery pattern. Finance can help compare those arrangements without presenting the supplier's willingness to absorb uncertainty as an unlimited resource. Sustainable buying depends on understanding the commitment on each side of the transaction.

The lesson I would carry to another retail board is to let quantity and timing compete alongside price. A volume discount may be the right choice when demand is well supported or replenishment is impractical. A smaller opening commitment may be more useful when later evidence can materially improve the next decision. In either case, the account should state what the company buys, what risk it retains and how the result will be reviewed. The unit price deserves attention, but it should not decide the season before the enterprise has examined the quantity it is being asked to own.