Camille BergstromChief Financial Officer

Areas of practice

Follow the consequence beyond the department

01

Finding the cost of the customer's actual behaviour

I work with account and factory teams to understand the activities a customer relationship requires. Engineering changes, short production runs and urgent deliveries can be material even when a standard product margin looks healthy. A useful analysis distinguishes costs attributable to the relationship from broad allocations that may remain regardless of a commercial decision. It should help the team shape an offer, not manufacture a reason to dislike a demanding customer.

For one EUR16 million account, EUR1.5 million of such activity changed the management contribution view from EUR2.6 million to EUR1.1 million before central costs. We examined what could be repriced, scheduled differently or simplified. The analysis did not establish statutory segment profit, nor did it imply that leaving the account would instantly remove every associated expense. My contribution was to give commercial colleagues a fuller basis for negotiation and a way to observe whether the new terms changed the work.

02

Explaining the movements inside a stock reduction

I want an inventory review to distinguish consumption, new receipts, physical disposal and changes in carrying value. A lower balance can come from better planning, but it can also reflect a write-down that acknowledges earlier overcommitment. Neither should be hidden inside a single release-of-cash claim. Finance works with purchasing and production to understand what can be used, what customer demand supports it and which valuation judgement is required.

Our fixed slow-moving cohort fell from EUR9.6 million to EUR5.3 million through EUR3.2 million of production use and a EUR1.1 million write-down. The cohort excluded new purchases so the movements could be followed clearly. It did not represent every group inventory item or prove that the company's whole stock policy had improved. I use that kind of bounded account to separate the physical action from the financial recognition and to ask what purchasing decision should change next.

03

Comparing a new asset with a credible existing one

I assess industrial investment by examining the alternatives that can meet the operating need. A new line may offer lower maintenance, additional capability or more reliable output. An existing cell may remain suitable after a rebuild. Engineering and operations must establish what each option can actually do; finance connects that assessment to demand, timing, cash and the costs retained. A comparison is weak if the existing option is deliberately described as an implausible minimum.

A EUR1.2 million rebuild was chosen instead of an immediate EUR7.8 million new-line commitment after engineering confirmed the required capability. The decision retained a fourteen-day shutdown and higher expected annual maintenance. We did not label the EUR6.6 million difference a realised saving, since it compared alternative commitments and did not eliminate future asset needs. I want the board to understand the capability purchased and the exposure accepted, rather than judge the proposal solely by its initial price.

04

Connecting material-price recovery to the cash interval

I examine how purchasing terms and customer repricing interact over time. A contractual price adjustment may restore a margin after input costs move, while the company still funds material and production before the recovery reaches the account. Commercial and procurement teams therefore need a shared explanation of the delay, the stock involved and the payment terms on each side. Finance should keep the earnings and cash consequences distinguishable.

In a defined group of contracts, a review shortened the average price-adjustment lag from sixty days to thirty. The associated forecast funding requirement fell from EUR1.9 million to EUR1.1 million under the stated volume and price assumptions. That EUR800,000 difference was a planning estimate, not immediate cash collected or a permanent profit improvement. We continued to examine actual orders, material prices and customer payments because changes in any of them could alter the result. The commercial clause improved one part of the sequence without controlling every source of working-capital pressure.

How I lead

I ask what an attractive factory measure leaves on the shelf, in the order book or on somebody else's cost line.

At scale

The responsibility, in figures

1,240

Group colleagues

Three plants in three European markets

EUR186m

Group revenue

2025; EUR16.8m operating profit

32 years

Industrial finance

Plant costing to executive directorship

In practice

Decisions and their consequences

Case I

Showing why a EUR9.6 million stock cohort became EUR5.3 million

A review of slow-moving components produced an attractive proposed reduction in the inventory balance. The original presentation combined material expected to enter production with items whose carrying value was no longer supportable. Both could reduce the reported balance, but they had different consequences. I wanted the executive team to understand the movements before describing the programme as a release of cash.

We established a fixed opening cohort with EUR9.6 million of carrying value and excluded new purchases from its subsequent movement account. Production and engineering teams assessed usable material against actual requirements, while finance reviewed the valuation evidence with the responsible reporting colleagues. Some account managers expected older customer variants to return and resisted recognising a loss. We asked for supportable demand and condition evidence rather than retain value solely because a relationship had once been important.

Over eighteen months, EUR3.2 million of the cohort entered production and EUR1.1 million was written down, leaving EUR5.3 million of carrying value. The consumption used material already held; it was not an immediate cash receipt. The write-down recognised a reduction in value and did not create cash either. We showed both separately from future purchasing decisions, which could affect later payments but needed their own evidence.

The work required EUR180,000 of engineering review and stock-handling expense during the period. Plant managers preferred to keep specialist time on current orders, so the review was scheduled around delivery needs and included explicit support from account teams. The final account did not claim that the entire group's stock policy was repaired or that all remaining items would be used. The cohort still contained material requiring continuing attention.

I would establish the customer-variant review earlier in the product lifecycle. Several items had remained on the shelf because no owner had been asked to reassess the original demand assumption. A smaller balance was useful, but the more important management change was an account that separated use, valuation and future purchasing. That made the next decision less vulnerable to a favourable percentage with an unclear economic meaning.

Case II

An account that needed a different offer, not a better allocation

A large customer generated EUR16 million in annual sales and appeared to contribute EUR2.6 million before central costs under the standard account view. Plant and engineering leaders described a demanding pattern of small orders, frequent drawing changes and urgent deliveries. Their concerns were real, but broad complaints about a difficult customer were not enough to support a commercial decision.

I asked finance, engineering and logistics to identify activities attributable to the relationship over a defined twelve-month period. The review found EUR1.5 million of engineering, short-run and urgent-delivery demands outside the initial contribution view. Including those activities reduced the management estimate to EUR1.1 million before central costs. We distinguished evidence-based attribution from general overhead allocations and did not present the result as a statutory profit measure.

The sales director objected that losing the account could leave the company with the same people and equipment but less revenue. I agreed. The analysis was not a claim that every attributed cost would disappear if the customer left. We instead prepared an offer with clearer engineering-change terms, different minimum-order conditions and a price adjustment for selected service demands. The commercial team negotiated the package with a fuller account of what the relationship required.

In the following comparable period, selected volume changes reduced sales by EUR1.2 million, while the agreed pricing and service terms increased revenue on retained activity by EUR600,000. The measured management contribution improved by EUR340,000 after the associated cost movements. We did not attribute the entire change solely to one clause or claim that the lower sales figure was itself desirable. The result reflected a changed mix of work, pricing and delivery requirements within the account.

I would involve engineering in the initial offer design rather than ask it to explain the cost after a pattern has become established. The case helped us move from arguing over allocations to changing the operating agreement. Finance supplied a more complete economic account, while commercial and plant leaders retained responsibility for the relationship and the service the company agreed to provide.

Case III

Recovering material prices sooner without calling it instant cash

Several customer contracts allowed adjustments when specified material prices moved, but the review cycle created a delay between higher purchasing costs and the revised sales price. The eventual margin recovery looked adequate on paper. Treasury and purchasing colleagues still had to fund material and production during the interval, and the timing pressure was more visible in cash than in the annual customer-profit account.

I brought commercial, procurement and finance teams together around a defined contract group. The existing process produced an average price-adjustment lag of sixty days under the observed schedule. We examined which part came from the agreed review frequency, which came from data preparation and which depended on customer approval. The analysis did not assume that a contractual formula would change cash on the day an input-price index moved.

Commercial colleagues were concerned that requesting more frequent adjustment would damage otherwise stable relationships. Customers also needed understandable evidence and a process that could work in both directions when material prices fell. The negotiated approach shortened the average adjustment lag to thirty days for the reviewed contracts, with clearer supporting information and responsibilities. It preserved the underlying commercial relationship rather than impose an unexplained surcharge.

Under the stated volume and price assumptions, the associated forecast funding requirement fell from EUR1.9 million to EUR1.1 million. The EUR800,000 difference was a planning estimate, not an immediate cash receipt or a permanent profit improvement. Actual material purchases, inventory levels, customer payment timing and price movements could change the outcome. We followed those components separately rather than declare the forecast benefit collected at contract signature.

The implementation required EUR95,000 of commercial-data and contract-administration work. I would make the cash interval part of the initial offer review for contracts with material exposure. A price formula can be economically sensible and still leave the supplier financing a long delay. The useful CFO contribution is to explain that interval clearly enough for commercial leaders to negotiate it, while retaining the assumptions needed to judge whether the expected funding benefit actually appears.

Case IV

Rebuilding the cell when the new line's capacity had no current buyer

Engineering proposed a EUR7.8 million replacement line with better automation and lower expected maintenance. The existing machining cell had become more expensive to maintain, and operators wanted a more predictable working environment. The investment had an understandable operating case, but the current demand plan did not require the additional capacity included in the proposal.

I asked for a credible rebuild alternative rather than compare the new line with doing nothing. Engineering confirmed that a EUR1.2 million rebuild could meet the required component capability, subject to the planned work and validation. The rebuild involved a fourteen-day shutdown and expected annual maintenance of EUR380,000. The new line's comparable maintenance estimate was EUR140,000, with a substantially longer installation and commissioning sequence. Neither option was reduced to its purchase price alone.

The operations team preferred the new equipment because it offered a stronger platform for future growth. I accepted that possibility but asked commercial leadership to explain the demand and timing that would use it. The board chose the rebuild for the current requirement, retaining the prospect of a later replacement when the operating case was clearer. We accepted higher forecast annual maintenance rather than commit now to capacity the existing plan could not justify.

The rebuild was completed within the EUR1.2 million approved amount and the fourteen-day planned shutdown. Engineering verified the required operating capability before the cell returned to its normal schedule. That result did not establish that the asset would meet every future requirement or that the EUR6.6 million difference from the new-line proposal was a realised saving. We retained maintenance review points and a fresh replacement decision if reliability or demand changed materially.

I would give operators more space in the early comparison, because their experience of interventions and work conditions can expose costs that a capital spreadsheet misses. The case was not a general argument for older machinery. It showed that an industrial investment should purchase a capability the enterprise understands, with the maintenance, downtime and future choices left visible after the initial approval.

Case V

Buying a supplier discount with a visible cash commitment

A supplier offered a 1.5 per cent discount on a defined EUR6 million material order if payment moved forty days earlier than the existing terms. Procurement saw EUR90,000 of lower purchase cost and wanted to accept quickly. Treasury pointed out that the company would give up access to cash earlier, while logistics needed to confirm that the revised delivery arrangement would not create additional handling problems.

I asked the teams to compare the complete transaction. The discounted payment was EUR5.91 million, due forty days sooner. The agreed financing-cost estimate for that interval was EUR34,000, and additional handling associated with the arrangement was EUR9,000. Those figures left an estimated EUR47,000 net benefit for the defined order. The assessment used the actual proposed timing and funding assumptions; it was not a universal return available on every purchase.

Procurement preferred to report the full EUR90,000 as its saving, while treasury wanted the earlier cash use recognised in the decision. We retained the gross purchasing benefit and showed the associated costs alongside it. The executive team approved the arrangement after reviewing liquidity headroom and the supplier's delivery obligations. No one was asked to treat earlier payment as costless simply because the headline discount was favourable.

The transaction completed on the agreed payment terms, and the subsequent review confirmed EUR34,000 of financing cost and EUR9,000 of additional handling within the defined comparison. The resulting EUR47,000 benefit did not establish that the supplier's overall relationship had become cheaper or that early payment was always preferable. It reflected one order and the conditions available at that time. Quality acceptance and delivery responsibilities were not relaxed to secure the discount.

I would bring treasury into purchasing discussions before a discount becomes a promised departmental result. Earlier involvement makes it easier to compare terms without turning a legitimate cost question into a late objection. The case helped us recognise that a lower invoice and a better enterprise outcome are related but distinct. Finance's job was to make the price of the earlier cash commitment visible while the company still had a choice.