The interval between commissioning a programme and collecting its fee
I examine why the timing of creative work deserves its own place in a production decision, even when the total fee exceeds the budget.
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Arguments about the time and rights a financial headline leaves out
A subscription cohort deserves time before it is called a success
I separate an observed customer relationship from the future renewals a planning model hopes to earn, and explain what that changes in acquisition decisions.
Read the essayThe rights omitted from a licence headline still belong in the decision
I consider how a larger content fee can surrender future uses, and why contracted alternatives should be kept apart from a list of possible sales.
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