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Elsa ThiruneliChief Executive Officer · Essays & perspective

Chief Executive Officer India

Build a business that can support its evidence

A testing company earns its place by making difficult evidence usable, including when the result interrupts a sale.

01

Price the continuing work behind automation

A faster test run changes effort, but it does not eliminate maintenance, environment preparation or specialist interpretation. I work with finance and delivery leaders to separate those activities before we change a commercial model. For one recurring engagement, execution effort fell from twelve hundred to four hundred and twenty hours per release window. We could then discuss a lower fixed-scope price that still funded the work the client needed. I ask teams to state the assumptions about release frequency, test changes and reserved capacity explicitly. That makes an improved method commercially usable without hiding savings or promising unlimited support. My contribution is the choice of business model and risk allocation; the specialists remain responsible for the test method, and finance verifies the economics rather than accepting a technical team's enthusiasm as a margin calculation.

02

Make a qualified conclusion useful

A report that lists exclusions without explaining their consequence may be accurate yet unhelpful to a business decision-maker. I ask our teams to connect each important limitation with the decision it affects. What was examined, under which conditions, and what remains outside the evidence? That conversation does not transfer release authority from the client to us. It helps the responsible people judge whether more work, a narrower release or an accepted uncertainty is appropriate. When a commercial sponsor wants a stronger statement, I separate the account discussion from the technical review so that the conclusion is not negotiated as if it were a discount. The company must support that separation through reporting lines, escalation and a willingness to accept a delayed payment when the evidence cannot support the requested wording.

03

Build capability before counting usable capacity

A training place, a completed programme and readiness for client responsibility are different states. I use that distinction when approving specialist workforce investment. Our thirty-six-person apprenticeship cohort had protected mentoring and six months of supervised practice, funded within a twelve-month allocation. Managers had to show where senior attention would come from and which assignments could responsibly accommodate a new colleague. Thirty-one participants completed the programme, while twenty-four had reached scoped billable placements at the review date. I kept both figures in the board report rather than selecting the more flattering one. Capability planning must also account for those who leave, need longer support or are ready for a different kind of work. That produces a more credible capacity plan than treating every recruitment offer as another immediately sellable position.

04

Examine what a performance measure rewards

Finding counts are easy to compare and difficult to interpret. A team can produce many minor observations while leaving a consequential failure path unexplored, and a careful investigation can end with fewer findings than a superficial sweep. I use bounded engagement reviews to understand that behaviour before changing an incentive. In a nine-engagement review, we compared recognition criteria with the work clients needed to decide on release readiness. We replaced a count-based component with evidence about agreed risk coverage and retesting. That required more judgement from managers and made simple league tables less convenient. I do not regard the replacement as immune to gaming. It needs periodic examination, including whether teams are selecting easy risks or writing persuasive coverage narratives without doing the difficult work those narratives imply.

A leadership conviction

I want our commercial promises to leave room for an unwelcome test result. That requires more than asking engineers to be brave. The company must fund the investigation, explain what was not examined and accept a commercial consequence when the evidence does not support the requested conclusion. As CEO, I am responsible for making that possible in the way we sell, staff and govern the work.

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