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Merissa LemqariChief Data Officer · Essays & perspective

Merissa Lemqari · Chief Data Officer · India

A continuing service needed a continuing evidence account

CHAPTER 1 · Mar 2022 — Present

Chief Data Officer

Jevqori Urban Services

Sector
Regional municipal waste-collection services
Ownership
Operating founders 43%, employee trust 27%, long-term fund 30%; no personal shares
Company scale
₹132 crore company revenue for FY ending March 2026
Employees
740 company employees
Geography
Vijayawada headquarters; defined service assignments in seven Indian towns
Reporting to
CEO Raghav Zevqori
Team
29 data and research colleagues through four leads
Financial scope
₹5.8 crore FY 2026–27 function expense; separate ₹2.1 crore evidence programme

Mandate

Make service observations, comparisons and research coverage suitable for the questions management asks

Outcomes

  • Withdrew an unsupported automatic completion interpretation
  • Retained pooled and component rates with their observation populations
  • Separated received tonnage from unproven generation claims
  • Included low-contact streets and unfinished visits in a field-study account

Decisions in context

The CDO appointment began in March 2022 and made the evidence function's enterprise responsibilities explicit. I lead twenty-nine colleagues through four leads, with ₹5.8 crore FY 2026–27 expense and a separately approved ₹2.1 crore programme. Raghav owns enterprise commitments, while Nusrat leads field assurance. The company's 740 staff and ₹132 crore FY 26 revenue exceed my own delegation. I withdrew a completion interpretation that I had endorsed, then worked on population mix, received-weight meaning and the coverage of resident studies. None of those decisions gave me operating, environmental, municipal or disciplinary authority. Neither a personal shareholding nor a statutory directorship forms part of my present record. The next chapter requires translating this experience into questions a board can examine collectively, with preparation for financial and governance responsibilities that extend beyond my executive knowledge of service evidence.

Reason for the move

Continuing the data remit while preparing for a first external board contribution

CHAPTER 2 · May 2017 — Feb 2022

Director of Service Analytics

Jevqori Urban Services

Sector
Municipal collection and service reporting
Ownership
Privately held regional service enterprise
Company scale
₹91 crore company revenue for FY ending March 2018
Employees
480 company employees
Geography
Regional Indian municipal service assignments
Reporting to
Chief Executive Officer
Team
18 analytics colleagues through three leads
Financial scope
₹2.9 crore annual function expense

Mandate

Connect route, service, weight and resident evidence without treating their meanings as interchangeable

Outcomes

  • Brought source definitions into recurring management reporting
  • Separated analytical interpretation from operating responsibility
  • Prepared a continuing data and research remit

Decisions in context

From May 2017 I led service analytics with eighteen colleagues through three leads and ₹2.9 crore annual expense. Jevqori had 480 employees and ₹91 crore revenue for FY ending March 2018. The director title described an executive function, not membership of the statutory board. The remit brought several accounts into one discussion: where vehicles travelled, which service events were recorded, what material arrived and which residents contacted the company. Their connection was useful, but it also encouraged a temptation to compress different observations into a single performance label. I learned to preserve the purpose and limitations of each source while helping colleagues ask questions across them. The move to CDO widened that responsibility without transferring the authority of operations, environmental specialists, finance or municipal clients into the data function.

Reason for the move

Appointed CDO as the enterprise formalised evidence leadership

CHAPTER 3 · Dec 2010 — Apr 2017

Head of Service Evidence

Jevqori Urban Services

Sector
Defined municipal waste-collection assignments
Ownership
Private regional contractor
Company scale
₹43 crore company revenue for FY ending March 2012
Employees
205 company employees
Geography
Regional urban service locations in India
Reporting to
Chief Operating Officer
Team
11 evidence colleagues through two leads
Financial scope
₹1.3 crore annual function expense

Mandate

Build a continuing record that incorporates the field context behind service entries

Outcomes

  • Connected route records with explanations from field colleagues
  • Made missing and late observations visible in reporting
  • Moved from one-off studies to continuing evidence stewardship

Decisions in context

I joined Jevqori in December 2010 with eleven colleagues through two leads and ₹1.3 crore annual expense. The enterprise employed 205 people and recorded ₹43 crore revenue for FY ending March 2012. The attraction was continuity: I could learn how records were produced and used after the first study ended. Field teams could explain why an entry arrived late, why a route changed or why an apparently ordinary location record needed more context. I wanted those explanations to become part of a maintainable evidence process rather than remain in conversations that the next analyst could not recover. The role did not make me responsible for collecting waste or deciding public service priorities. It made me accountable for an account that the responsible operating colleagues could understand, challenge and use in their own decisions.

Reason for the move

Promoted as the service-analysis remit expanded

CHAPTER 4 · Apr 2004 — Nov 2010

Study Manager

Tezqari Field Research

Sector
Field studies and applied service research
Ownership
Privately held research firm
Company scale
₹25 crore company revenue for FY ending March 2005
Employees
122 company employees
Geography
Regional Indian client studies
Reporting to
Research Director
Team
Eight study colleagues through two leads
Financial scope
₹62 lakh annual function expense

Mandate

Define observation designs and explain what the achieved evidence can support

Outcomes

  • Agreed intended inferences before fieldwork began
  • Retained incomplete visits in study accounts
  • Explained denominator limits to commissioning teams

Decisions in context

The April 2004 promotion brought eight colleagues through two leads and ₹62 lakh annual expense. Tezqari had 122 staff and ₹25 crore revenue for FY ending March 2005. I now had to explain a study's limits to the person commissioning it, not only resolve records within the research team. Sponsors often wanted a percentage that could support an immediate decision. I learned to ask which population that decision concerned and whether our achieved observations described it. An incomplete visit was not merely an administrative inconvenience; its reason could affect the interpretation of the whole account. Moving into Jevqori gave me the chance to follow those questions inside a continuing service, where the same evidence would be created, challenged and reused by colleagues making decisions throughout the year.

Reason for the move

Joined an operator to steward evidence beyond individual studies

CHAPTER 5 · Jul 1997 — Mar 2004

Field-study Analyst

Tezqari Field Research

Sector
Regional field research
Ownership
Private research-services business
Company scale
₹7.6 crore company revenue for FY ending March 1998
Employees
48 company employees
Geography
Indian regional study locations
Reporting to
Senior Study Supervisor
Team
Contributor in a five-person study group; no direct reports
Financial scope
No delegated spending authority

Mandate

Prepare and reconcile field observations with their collection context intact

Outcomes

  • Learned to distinguish a missing observation from a negative response
  • Checked the meaning of field codes before summarising them
  • Prepared study accounts under supervisory review

Decisions in context

I entered Tezqari in July 1997 after completing statistics the previous month. The firm had 48 employees and ₹7.6 crore revenue for FY ending March 1998. I worked in a five-person study group without reports or spending authority. Supervisors asked me to trace a surprising result back to the way the observation had been obtained. Sometimes a code reflected an unreachable location rather than the answer somebody assumed it contained. Sometimes a complete-looking table described only the people easiest to reach. The work taught me to preserve those distinctions before calculating a concise summary. It did not give me authority to approve a client's programme or claim professional expertise outside the study. It gave me a habit of examining the observation process, which later shaped how I approached service reporting inside an operating company.

Reason for the move

Promoted to study management after seven years of field-analysis work

What I am looking for next

I would consider one first external board role in a service enterprise where the quality and coverage of evidence affect important decisions. My contribution would concern the meaning of reported activity, changing populations and experiences that ordinary channels may miss. I would need to learn the company's business model, financial account and governance obligations rather than assume municipal-service experience transfers without adjustment. I have no statutory directorship and no personal shares in Jevqori. Fictional IICA registration is still planned, with no assessment result or exemption claimed. Twenty-two days is a starting allowance to test against induction, preparation, meetings, travel and exceptional demands. Raghav's consent and a review of municipal clients, contractors, research partners and ownership relationships would precede any mandate. I would seek a chair who values questions that can challenge my own preferred interpretation as well as management's. A relevant outside contribution depends on preparation, sufficient time and the freedom to participate, not simply on the seniority of my current data title.