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Elvira LemzoviChief Executive Officer · Essays & perspective

Elvira Lemzovi · Chief Executive Officer · India

Ask what the enterprise must carry after it agrees

My contribution to a board

I would help a board follow a commercial promise beyond the transaction that makes it attractive. Equipment revenue can conceal a continuing service deficit; a rebate can encourage inventory the business has not justified; a familiar customer can make an unfamiliar venture appear easier than it is. My contribution is to ask how those choices affect the enterprise's obligations, resources and scope. I would bring the experience of correcting an account I had accepted, rather than assume that executive seniority makes my first interpretation reliable. Finance, legal and technical directors would remain essential to collective judgement. I would learn the prospective company's model before applying a cinema-services analogy, and would contribute through questions and oversight instead of directing its operating team. The board should be able to see both the value a proposal offers and the work it asks the company to carry afterwards.

Judgement in practice

01

Follow the recurring promise beyond the combined margin

The thirty-six-contract review separated ₹6.8 crore equipment revenue and ₹6.3 crore direct cost from ₹1.2 crore service revenue and ₹1.7 crore direct cost. The combined account had no contribution before central overhead. I would ask directors to examine which obligations persist after the installation sale and how management intends to fund them. Twenty-two separately stated renewals, eight narrower arrangements and six pending decisions after the ₹91 lakh redesign are contract outcomes, not a measured profit recovery. A board can challenge the adequacy of that account without pricing individual contracts or choosing technical service methods. I would also preserve the legitimate customer case for a bundle. The oversight question is whether the enterprise has deliberately understood and funded the promise, rather than whether separate commercial line items look more disciplined.

02

Ask what additional stock buys the additional benefit

A ₹12 crore purchasing threshold offered ₹48 lakh rebate against ₹31 lakh under the supported ₹9.4 crore plan. The extra ₹2.6 crore commitment therefore bought ₹17 lakh incremental benefit, subject to the actual terms and demand account. I would ask a board whether the proposal distinguishes existing requirements from uncertain opportunities and whether qualified owners have examined the stock's intended use. Our ₹29 lakh review led us to decline the extra quantity. That was neither recovered cash nor proof that the equipment could never sell. Directors should see the exposure management wants to carry, including the opportunity it might miss by declining. The useful challenge keeps purchasing strategy with the enterprise instead of allowing a supplier deadline to substitute for its own demand judgement.

03

Keep an exploration decision separate from a launch decision

The ticketing proposal forecast ₹2.2 crore commission receipts, with ₹1.7 crore launch spending and ₹90 lakh annual support expense. We incurred ₹36 lakh exploration cost before the board declined the venture. I would ask directors what the existing customer relationship actually contributes and which capabilities and obligations remain new. Forecast income is not contracted revenue, and a launch budget is not the same category as recurring support. The decision also affects management attention and the work postponed in the current business. A board should hear the case for a small launch, but should not assume that calling it a pilot removes customer responsibilities. Useful exploration can end without a product, provided the account explains the evidence, the commitment declined and the costs already incurred.

My first year on a board

I would begin with induction into the enterprise's commercial model, financial reporting and principal obligations. Through arrangements agreed by the chair, I would follow one continuing service commitment from the original offer into its operating and financial account. I would listen to customer-facing and technical owners as well as senior management, without becoming an alternative reporting line. The first year would also include the preparation needed for any relevant databank, assessment and appointment requirements. Committee participation would follow the charter and demonstrated fit; I do not claim chair readiness from an executive title. At the annual review I would ask whether my questions helped the board understand consequential choices and whether I had respected the boundary between oversight and execution. I would want evidence of a useful contribution, not simply a record of attending meetings or repeating lessons from my own company.

Conflicts and their management

Before confidential discussions, I would map equipment suppliers, cinema customers, service partners, investors and the ownership vehicles connected with Dazmethi against the prospective enterprise. Prakash and the employer would need to consent to the time and relationships involved. Advisers would assess the appointment against the Companies Act's independence requirements, any applicable SEBI LODR provisions, directorship limits and the responsibilities of the proposed committees. I would not infer eligibility from the absence of personal shares. Eighteen days must cover induction, papers, meetings, travel and exceptional demands alongside my existing executive seat. Supplier terms, technical records and customer contracts from one company would not become another board's material. If the expected contribution depended on such access, or recurrent exclusions prevented meaningful participation in central decisions, I would decline rather than present disclosure as a complete solution to an unsuitable relationship.

My independence statement

My Dazmethi employment and executive seat connect me to cinema customers, equipment suppliers, service partners and owners. I have no personal or employee-vehicle holding, but that does not settle independence for another appointment. The actual relationships and eligibility conditions would need examination before a role could be considered suitable.

Board and committee exposure

Served as a director

Dazmethi Cinema Services

Executive board service; no separate committee-chair claim

July 2020 onward

One executive directorship alongside the CEO mandate, reporting to a board chaired separately by Prakash Qezmari. Recommends enterprise plans and commercial commitments; does not hold an outside independent seat.