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Elvira LemzoviChief Executive Officer · Essays & perspective
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Supplier incentives and enterprise purchasing judgement5 min read

A supplier deadline should not choose our inventory

An incentive improves a purchase only when the extra stock has a credible business case. The useful comparison begins with the additional obligation required to receive the additional benefit.

The larger rebate was not the whole comparison

A supplier rebate is easy to present as a reward for being a better customer. It can recognise volume, simplify a commercial relationship and improve the economics of purchases the company needs to make. I am not suspicious of incentives simply because they influence behaviour. That is their purpose. I become concerned when the benefit is examined more carefully than the behaviour required to obtain it, especially when a deadline makes the proposal feel like an opportunity we must either seize or lose.

Our 2024 proposal had that shape. The supported purchasing plan was ₹9.4 crore. A larger rebate became available at ₹12 crore, requiring another ₹2.6 crore of stock. The total rebate would rise from ₹31 lakh to ₹48 lakh. The incremental benefit was therefore ₹17 lakh. Those figures describe the choice more clearly than the larger rebate alone. They do not settle it, because demand, terms, compatibility and the consequences of carrying inventory still need examination.

The commercial sponsor had worked hard on the supplier relationship. From that perspective, declining the threshold purchase could look like failing to use an advantage the team had earned. I initially responded to the same story. The headline suggested a stronger account and a better return from an established relationship. Finance slowed the discussion by asking what the additional purchase would actually support. It was an ordinary question, but it changed which figure occupied the centre of the paper.

The ₹9.4 crore plan already had a basis. The extra ₹2.6 crore needed its own. We could not assume that demand for one equipment family created demand for every item within a broader category. Qualified colleagues had to establish compatibility and the supported systems involved. Commercial colleagues had to distinguish firm customer commitments from enquiries and forecasts. The deadline did not make those distinctions less relevant; it merely reduced the time in which we were being asked to examine them.

We spent ₹29 lakh reviewing demand, terms and stock implications. That was actual expenditure, separate from the proposed purchase and the potential rebate. The review did not produce a universal judgement that the additional stock would never sell. It showed that we lacked sufficient support for making that quantity our commitment at that time. A decision can be justified by the evidence available without claiming knowledge of every future market outcome. I wanted that uncertainty retained in the recommendation.

Stock remains after the deadline passes

There was a reasonable argument for buying ahead. Some opportunities can be served only if equipment is available, and a company that waits for certainty may be unable to respond when a customer needs it. Supplier terms can also change. I did not want the review to treat every uncommitted item as irresponsible stock. The question was whether this particular increase had a credible role in our business, with a level of exposure the company had deliberately chosen to carry.

We declined the additional purchase and retained the supported plan. That meant accepting the smaller rebate available under the arrangement. The supplier was not obliged to preserve the larger incentive for a smaller account, and we did not present the negotiation as a moral dispute. Both parties had a commercial choice. Our responsibility was to decide whether the threshold served our enterprise, not to assume that a valued relationship required us to make the supplier's desired purchase volume our own strategy.

The reporting afterwards mattered. The ₹17 lakh difference was a benefit forgone relative to the larger proposal. It was not a loss on equipment we already owned. The ₹2.6 crore was a proposed commitment we did not make, not cash recovered from a completed transaction. Calling it a saving would have made the decision look more conclusive than it was. We still incurred the review expense, carried our existing inventory and had to deliver the customer work behind the retained plan.

A purchase not made can leave a business exposed to a later missed opportunity. I accept that possibility. It is one reason to keep the rejected proposal and its assumptions available for review. If demand develops, the team should be able to return with evidence rather than defend the earlier decision as though it were permanent doctrine. Equally, a later order should not automatically prove that the full threshold purchase would have been right. Quantity, timing and the specific equipment still matter.

The commercial team needed to hear that its work had value even though the larger commitment was declined. Supplier relationships should not become difficult to discuss honestly because a negative decision appears to diminish the colleague who developed them. I wanted the account owner to retain the relationship and the opportunities, while making the purchase case more explicit. The next conversation could then begin from supported requirements instead of a retrospective argument about who had been sufficiently ambitious.

Preserve the opportunity without inventing the order

Inventory has a particular ability to make optimism durable. A forecast can be revised at the next meeting; purchased stock continues to require space, cash and a route to use or sale. That does not make inventory undesirable. It makes the moment of commitment consequential. The board should understand why management wants to carry the exposure and what would make it reconsider. The relevant account includes more than the discount obtained on the day the order is signed.

I would also distinguish this decision from a rule that every item needs a matching customer order. A service enterprise may reasonably hold parts or equipment to support an installed base and respond to uncertain needs. The decision should follow the service model, with qualified input about what is required. A supplier threshold is one factor in that account. It should not replace the company's own understanding of its obligations merely because the commercial benefit is easier to state in one line.

For directors, the useful question is often incremental: what changes if we accept this proposal rather than continue with the supported plan? That question can expose additional stock, cash, operating work and concentration that disappear inside a larger aggregate. It also prevents the board from treating a benefit already available under the smaller plan as though it depends entirely on the proposed expansion. Management should be able to explain the difference without needing a favourable future scenario to make every part of it attractive.

My lesson is to bring that comparison into the first paper. I would not wait for the closing date to ask what the extra quantity is for, who has reviewed its use and how the enterprise would carry it if demand arrives later than hoped. The supplier can set the terms of its incentive. Our leadership must still choose the stock the company is prepared to own after the incentive period has ended and the next operating review begins.