Arjan SondhiraChief Data Officer · Essays & perspective

Arjan Sondhira / Chief Data Officer

What the percentage leaves outside its frame

Perspectives from a life in leadership.

The latest essay

Industrial demand evidence and unfinished commercial decisions6 min read

A customer who has not answered is still in the story

An unfinished quotation cohort can produce two correct percentages and one unsupported investment conclusion. The useful response is to describe the waiting process, not force it into a completed outcome.

Read the essay

The archive.

Industrial demand evidence and unfinished commercial decisions

  1. Industrial demand evidence and unfinished commercial decisions6 min read

    A customer who has not answered is still in the story

    An unfinished quotation cohort can produce two correct percentages and one unsupported investment conclusion. The useful response is to describe the waiting process, not force it into a completed outcome.

    Open essay

Commercial experiment design in connected distribution networks

  1. Commercial experiment design in connected distribution networks6 min read

    The size of an experiment is not its transaction count

    When an offer is assigned to a commercial catchment, its orders share a decision. More transactions can improve description without creating more independent evidence about the offer's effect.

    Open essay

Purchasing evidence, comparable baskets and attribution

  1. Purchasing evidence, comparable baskets and attribution5 min read

    An average can rise because the purchase changed

    A material-cost comparison needs to distinguish prices from quantities, specifications and terms. A fixed basket is useful only when its own limits remain visible beside the observed buying account.

    Open essay