Vikram KodavalliChief Human Resources Officer

Vikram Kodavalli · Chief Human Resources Officer · India

Twenty-seven years of terms set far from head office

Apr 2021 — Present

Chief human resources officer

Charuvela Broadcasting

Sector
Telugu-language television news, rural-affairs programming and a news app
Ownership
Unlisted public company; promoter family 62%, domestic private-equity fund 26%, employee benefit trust and others 12%
Company scale
₹352 crore revenue in the year ended March 2026
Employees
1,480 on payroll, plus about 470 district contributors paid per story
Geography
Hyderabad headquarters, a Vijayawada production centre and 31 district bureaus in Telangana and Andhra Pradesh
Reporting to
Managing director; presents to the board's nomination and remuneration committee
Team
34 HR colleagues through four leads
Financial scope
People costs of ₹128 crore a year, contributor payments of about ₹11 crore and the HR budget

Mandate

Put pay, employment categories and conduct processes on a footing that a new investor and the board could examine and defend.

Outcomes

  • Retrained 92 broadcast craft staff for the app and limited role closures to 38 through voluntary separation
  • Moved 141 long-serving district contributors into employment with accident cover
  • Protected take-home pay for 940 employees under the labour codes
  • Cut the share of night shifts worked by the ten most-rostered producers from 31 to 18 per cent

Decisions in context

The CHRO role came with the private-equity investment and a board committee that wanted written answers. My first year went on pay data that could be trusted: one grade structure, one payroll and an honest count of who worked for us without being employed. The three larger decisions followed from that count. Each needed the managing director, the CFO and the news director to accept a cost they would not have chosen, and each went to the nomination and remuneration committee with the trade-off stated first. I attend board meetings for people matters but am not a director. The role has also shown me how quickly an investor's timetable can press on permanent commitments to employees. I have learnt to separate the two in my papers, because the fund will leave while the pay structure stays.

Reason for the move

Current appointment; preparing for a first independent directorship alongside it.

Apr 2018 — Mar 2021

Vice-president, human resources

Charuvela Broadcasting

Sector
Telugu television news and rural-affairs programming
Ownership
Promoter-family owned until the December 2020 investment
Company scale
About ₹268 crore revenue in the year ended March 2021
Employees
About 1,350 on payroll at period end
Geography
Hyderabad, Vijayawada and 27 district bureaus
Reporting to
Chief operating officer
Team
22 HR colleagues
Financial scope
Payroll administration, recruitment and training budgets

Mandate

Build a human resources function in a company that had handled personnel matters through its accounts department.

Outcomes

  • Introduced written job grades for newsroom and technical roles
  • Constituted the Internal Committee with an external member and trained every bureau chief
  • Kept 24-hour coverage staffed through the 2020 lockdowns with bureau-level rosters

Decisions in context

I arrived to find salaries set by whoever had made the hire and no record of how many contributors the bureaus used. The first year went on grades: a written ladder from trainee reporter to output editor, with pay ranges that people could see. Some senior staff found themselves above their range and were frozen rather than cut, which they resented but accepted. I set up the Internal Committee properly, with its external member, and ran sessions in every bureau. The lockdowns of 2020 tested all of it. Coverage could not stop, staff fell ill, and transport was uncertain. We gave bureau chiefs their own rosters and a daily call with my team, which kept the channel on air without one central schedule. That period earned HR a place in operating decisions, and it shaped how I later wrote the CHRO mandate.

Reason for the move

Appointed CHRO when the investment brought a nomination and remuneration committee and a wider remit.

Oct 2013 — Mar 2018

Head of human resources

Mallurika Entertainment

Sector
Kannada general-entertainment television and serial production
Ownership
Privately held by its founder and two film-production families
Company scale
About ₹190 crore revenue in the year ended March 2018
Employees
About 620 employees, with roughly 900 production crew engaged through suppliers at any time
Geography
Bengaluru studios and outdoor units across Karnataka
Reporting to
Chief executive
Team
Nine HR colleagues
Financial scope
Payroll and the crew-engagement budget for in-house productions

Mandate

Bring the company's own staff and the crews engaged through production houses under consistent terms and safer shooting practice.

Outcomes

  • Agreed written daily rates and overtime terms with crew suppliers on four in-house serials
  • Limited shoots to twelve consecutive days before a rest day
  • Moved staff pay from cash allowances to recorded payroll components

Decisions in context

Mallurika ran daily serials, and the schedule set everyone's life. The company's own staff were a minority of the people on set; light assistants, drivers and junior artistes came through production houses and were paid in cash by the day. I could not employ them all, and I did not pretend to. I could make the company's supplier contracts specify rates, overtime and rest, and refuse to approve schedules that ran crews for weeks without a break. Two suppliers withdrew rather than comply, and one serial lost a fortnight of filming. Inside the company, I moved staff from cash allowances to recorded pay, which cost some of them take-home pay in the short run and gave them provident fund records they had never had. I learnt there how far a company's responsibility reaches beyond its own headcount, and how slowly suppliers change unless the contract makes them.

Reason for the move

Moved to news, where most of the workforce was employed rather than engaged for a season.

Apr 2008 — Sept 2013

Head of human resources, southern circles

Tarvanta Mobile

Sector
Mobile telephony
Ownership
Indian-promoted operator with a foreign telecom minority shareholder
Company scale
About ₹2,100 crore annual revenue across the three southern circles at period end
Employees
About 1,900 across the three circles
Geography
Andhra Pradesh, Karnataka and Kerala circles
Reporting to
Group HR director, with a working line to each circle chief executive
Team
Eighteen HR colleagues in three circle offices
Financial scope
Circle payrolls and incentive plans for sales and network staff

Mandate

Staff rapid growth in retail, distribution and network operations while keeping incentive plans honest and auditable.

Outcomes

  • Redesigned distribution-sales incentives that had paid on connections never recharged
  • Hired about 700 people in two years for network rollout and retail
  • Managed the people side of the 2013 sale of the southern operations, including 1,100 transfers to the buyer

Decisions in context

Running HR for three circles meant running three labour markets at once. Network engineers were scarce in Kerala, retail staff turned over fast in Bengaluru, and the Andhra Pradesh circle was still growing. The hardest work was incentive design. Our distribution-sales staff were paid on activations, and audits showed a large share of new connections were never recharged. I worked with the circle chief executives to defer part of each incentive until a connection had been used for ninety days. Sales results dipped for two quarters and several strong performers left. When the company sold its southern operations in 2013, I ran the transfers: individual letters, continuity of service and a help desk for every query. I left once the last transfer was complete and every help-desk query had been closed.

Reason for the move

Left after completing the transfer, when the remaining HR role moved to the corporate office.

Jun 2003 — Mar 2008

HR manager, Andhra Pradesh circle

Tarvanta Mobile

Sector
Mobile telephony
Ownership
Indian-promoted operator
Company scale
About ₹640 crore circle revenue at period end
Employees
About 520 in the circle at period end, up from 140
Geography
Hyderabad circle office, with zonal offices in Vijayawada, Visakhapatnam and Tirupati
Reporting to
Circle chief executive, with a functional line to corporate HR
Team
Five HR executives
Financial scope
Recruitment, payroll inputs and sales-incentive administration for the circle

Mandate

Recruit and organise a circle workforce growing nearly fourfold in five years.

Outcomes

  • Built zonal recruitment teams that filled about 380 roles
  • Set up the circle's first written grievance procedure
  • Introduced monthly reconciliation of incentive payments against activation records

Decisions in context

The circle grew from 140 to more than 500 people while I was there, and most of my time went on hiring: sales executives, retail staff and network engineers for towns that had never had a mobile signal. I set up zonal recruitment in Vijayawada, Visakhapatnam and Tirupati so that we were not hiring for coastal towns from a Hyderabad desk. The work that shaped me most was reconciling incentive payments with activation records each month. The figures rarely matched, and the gaps were not always fraud; often the plan simply paid for the wrong thing. I also wrote the circle's first grievance procedure, after a sales executive in Tirupati waited three months for an answer about a deduction. The role taught me how pay plans shape conduct far from head office, and how long that takes to notice.

Reason for the move

Promoted to lead HR across three southern circles.

Jun 1999 — May 2003

Personnel officer, later senior personnel officer

Nandivaram Cables

Sector
Copper and optical-fibre telecom cable manufacturing
Ownership
Family-promoted private limited company
Company scale
About ₹230 crore annual revenue at period end
Employees
About 1,100, including 740 unionised workers
Geography
Factory near Hyderabad supplying operators across India
Reporting to
Personnel manager
Team
No direct reports; worked with three time-office clerks
Financial scope
Attendance, wage and bonus records for the factory

Mandate

Keep wage and attendance records accurate and be able to explain them on the shop floor.

Outcomes

  • Reconciled time-office and wage records before each annual bonus calculation
  • Prepared the personnel papers for the 2002 long-term wage settlement
  • Supported the move of 160 copper-line workers to the fibre lines

Decisions in context

My first employer made the cable that telecom operators were laying across the country, and the work was physical, shift-based and unionised. I kept the attendance and wage records and was expected to explain them, in Telugu, to anyone who queried a payslip. The union's general secretary tested every figure I produced, which made me careful. In 2002 I prepared the personnel papers for a long-term wage settlement, costing each demand against the records rather than against assumptions. When copper orders fell, 160 workers moved to the fibre lines, and the hard part was not training but agreeing how their grades and seniority would carry over. I left for a mobile operator because I wanted to work where the workforce was growing rather than being redeployed, and where pay was being designed rather than inherited.

Reason for the move

Joined a mobile operator's growing circle to work with a services workforce.

What I am looking for next

I intend to stay at Charuvela through the investor's planned exit, because the commitments I have recommended on pay and employment should be defended by the person who made them. Alongside that, I am looking for one independent directorship, possibly two, but not more while I hold an executive role. The board I would be most useful to has a large workforce in the field or on shifts: a tower or fibre maintenance company, a cable and broadband operator, a regional broadcaster that is not a competitor of ours, a contact-centre business or a hospital chain. I would join as a member of the nomination and remuneration committee and learn the company before considering any chair role. I would like to work under a chair who expects directors to visit sites and read workforce data closely. I am not looking for an advisory title, and I would not accept a seat at a company whose dealings with Charuvela would keep me out of its main decisions.