Business setting
The enterprise develops, operates or commercialises advertising displays across physical environments. Its business combines site rights, permits, structures, electricity, digital systems, content scheduling, audience claims, sales contracts and maintenance. Assets are visible to the public and can affect structural, electrical, traffic and community safety.
The company belongs to a large unlisted corporate house and is strengthening independent governance for its next phase. Revenue can be overstated when unavailable sites, content restrictions, bonus inventory, agency rebates or campaign under-delivery are not reflected. Asset rights can also become fragile if permits, landlord authority, structural fitness or renewal assumptions are incomplete. The Board seeks an Independent Director who will insist on lawful, safe and verifiable media inventory.
Board assignment
The appointee will oversee the integrity of site rights, permitting, structural and electrical safety, digital-display security, campaign delivery, audience measurement, agency economics, public content controls, procurement and related parties. Independent challenge is particularly important where revenue pressure might encourage continued use of a non-compliant site or acceptance of content outside agreed policy.
Seven priority workstreams
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Site-right and permit integrity. Create a single evidence chain for ownership or concession rights, landlord authority, permits, renewal, fees, operating restrictions and expiry. Revenue forecasts should distinguish secure inventory from sites dependent on unresolved approval.
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Public and worker safety. Govern structural assessment, wind and weather limits, electrical systems, fire controls, access, work at height, installation, maintenance and emergency isolation. A display must be capable of rapid removal or shutdown when unsafe.
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Campaign-delivery truth. Reconcile contracted sites, dates, slots, share of voice, outages, restrictions, substitutions, make-goods and customer acceptance. Billing should reflect actual delivery and enforceable contract terms.
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Responsible digital operations. Review privileged access, content approval, scheduling, proof of play, remote control, cybersecurity, brightness, distraction, emergency messaging and fail-safe behaviour. Unauthorised content or loss of control requires immediate escalation.
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Audience and impact measurement. Define the evidence, assumptions, geography, time period and limitations behind reach and impression claims. New measurement technology must not convert modelled estimates into apparent observed fact.
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Commercial and agency conduct. Examine rebates, commissions, bonus inventory, barter, credit, related parties, political or sensitive advertising, conflicts and receivable ageing. Sales incentives should follow collected contribution and verified delivery.
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Portfolio and capital discipline. Assess sites by legal durability, safety, occupancy, price realisation, operating cost, maintenance, digital conversion capex, community impact and exit liability. Weak rights should not be valued as perpetual infrastructure.
Non-negotiable guardrails
No revenue target may override a safety isolation, content restriction or expired legal right. No manual proof of display may replace system or independently verifiable evidence where such evidence should exist. Material permit disputes, structural concerns, unauthorised content, cyber control loss and government-facing conduct allegations must be reported to the Board promptly.
Acquisitions or portfolio purchases should undergo site-by-site diligence for rights, permits, structural condition, electricity, litigation, customer obligations, unbilled commitments and restoration cost. Digital conversion should be approved using realistic utilisation, energy, maintenance, technology refresh and cyber assumptions.
Board evidence pack
The Director will require a dashboard showing available and restricted inventory; permit and right expiries; structural and electrical exceptions; digital outages; campaign under-delivery; make-goods; audience-method changes; bonus inventory; agency rebates; price realisation; receivables; site contribution; capex returns; content incidents; cyber events; audit findings; and contingent removal or restoration obligations.
Assurance should include physical site sampling, permit confirmation, structural-record review, proof-of-play reperformance, contract-to-billing testing, rebate reconciliation, privileged-access testing and investigation of sites generating revenue during restriction or outage.
Person specification
Candidates should have at least 23 years of senior experience across media, advertising, infrastructure concessions, real estate rights, consumer technology, public safety, digital operations, audit, finance or large private-company governance. Former CEOs, CFOs, operations leaders, media executives, infrastructure-risk professionals, CISOs and Audit Committee Chairs may be appropriate.
The Board values an individual who can balance commercial creativity with intolerance for unsafe or unsupported inventory. Experience with concession rights, digital media, public-facing assets, audience measurement, agency markets, related-party scrutiny or family-controlled groups will be relevant.
Eligibility and conflict boundaries
The appointee must meet the company's enhanced independence test. Relationships with promoter entities, media agencies, advertisers, site owners, public authorities, structural contractors, electricity providers, audience-measurement firms, lenders or technology vendors must be disclosed.
The role may not be used to secure sites, permits, advertising spend, agency relationships, technology, finance or consulting mandates for connected parties.
Six-month entry programme
The Director will inspect different site formats; trace selected campaigns from contract to proof and cash; review all material permit, safety and content events; examine audience methodologies and their stated limitations; test the economics of digital conversion; and establish direct access to legal, safety, internal audit and information-security leadership.
The first-year outcome should be a portfolio whose legal availability, safety, delivery, audience evidence and economic value can each be independently demonstrated.