01
The cupboard is in the brief, whether the team draws it or not
I would begin with the fictional storage study in which sixty household visits challenged one assumed cupboard depth. Participants would examine why three common lid footprints still needed eighteen formats and why thirty-six unresolved situations remained visible after the later pilot. I would discuss the attraction of a simpler range from both the household and retail perspectives, then show how the decision separated a common component from a universal proposition. The session would use invented observations and would not ask anyone to share identifiable research participants or unreleased product specifications. It would keep pilot acceptance distinct from national demand or a completed launch. This is a proposed programme with no delivered engagement claimed. Its intended contribution is a more precise discussion of which differences a range can remove and which differences remain useful because the surrounding household changes what the product must do. Participants would leave with a question about the space their own brief assumes.