The cupboard is part of the product brief
I argue that a common component becomes useful only when a range preserves the household differences that affect its use, and that pilot acceptance cannot erase the situations left unresolved.
Read the essayThe leadership journal
Ordinary use deserves an argument precise enough to change the product.
An instruction is not clear because its author can follow it
I examine an assembly drawing I approved, the observations that overturned my assumption and why a better task explanation still needs an honest account of the people who require help.
Read the essayRepeated use does not put every household on the same calendar
I explore why a replenishment proposition should distinguish a useful default from a compulsory rhythm, and why trial participation is not evidence of a durable subscription relationship.
Read the essay