A better practice score still leaves a workplace question
The mistake in our campaign was not the arithmetic. It was the journey from a bounded exercise result to a promise about work that we had not observed.
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Keep the missing step inside the commercial argument
A favourable survey cannot speak for people who did not answer
Eighty-five positive replies were useful evidence. The problem began when the percentage stopped naming its respondents and appeared to describe four hundred people.
Read the essayThe returning participant is valuable without becoming a new person
Three hundred and sixty sessions told us something about repetition. They did not supply the distinct audience used to justify a larger demonstration programme.
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