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Sonam DeqzomriChief Financial Officer

The journal · Customer commitments and investment

The cash balance is not the capacity decision

Scheduled customer obligations changed a proposed fleet order. The useful discussion was about the basis of the forward cash account, the opportunity forgone and the uncertainty left in the recommendation.

What the selected cash account included

The fleet proposal was commercially persuasive. Customers were discussing new requirements, and available sections could help us respond quickly. The proposed order was ₹8 crore. In the selected forward cash account, ₹9.6 crore remained after the other committed outgo already included in the schedule. On that presentation, the order seemed to fit. The schedule had not yet deducted ₹3.1 crore of planned refundable customer deposit returns. The investment question therefore depended on a distinction that the prominent balance did not explain.

I asked for the deposit commitments to be reconciled with their contractual and timing assumptions. After including those scheduled returns, the balance on that basis was ₹6.5 crore. I use those words deliberately. It was not a declaration that ₹6.5 crore was available under every scenario, free of every restriction or unaffected by future receipts and outgo. It was the answer produced by a defined forward account. Directors needed the definition as well as the arithmetic before deciding how much new capacity to fund.

The opportunity in the smaller order

The commercial objection was substantial. If we bought less, we might be unable to accept work that would itself generate receipts. A cash plan that ignores all future opportunity can protect a shrinking enterprise very neatly. I did not want caution to become a virtue independent of the business being funded. The question was which opportunities had become commitments, what assumptions supported the rest and how much exposure the board was prepared to carry. That discussion required the customer returns to remain visible, not disappear because demand looked encouraging.

The board approved ₹5.8 crore of new sections. This left ₹70 lakh in the selected account after the scheduled deposit returns and that order. It also postponed ₹2.2 crore of the original purchasing proposal. We did not describe the postponed amount as a realised saving. Nothing had been bought for less than the approved alternative, and the capacity might be reconsidered later. The immediate trade-off was smaller committed expansion against a more explicit allowance for obligations already represented in the customer schedule.

A finance presentation can make that trade-off disappear in either direction. Calling every customer deposit unavailable under all circumstances might imply a legal or contractual conclusion that has not been established. Treating every receipt as spending room might overlook an obligation to return it. Neither shortcut helps the board. The contractual owners and appropriate advisers need to establish the actual terms. Finance then needs to show how those terms and timing assumptions enter the planning account, including the uncertainty that remains.

This is why I distinguish a cash-planning choice from a claim about statutory segregation. In this fictional decision, the company chose to represent the scheduled returns before sizing the order. The example does not assert that every deposit must sit in a legally separate account or that the same rule applies across contracts. It explains how the board decided to fund a particular proposal. A useful leadership account can describe that judgement without borrowing authority from an unspecified legal requirement.

Different receipts carry different questions

There is also a reporting distinction. A customer receipt is not automatically hire revenue. A refundable deposit and a contribution towards a special configuration may carry different obligations, and their financial reporting or tax treatment depends on the relevant facts and professional assessment. A CFO should not use a plain-language label as a substitute for that work. The investment paper should be understandable, but simplicity must not turn different relationships into one undifferentiated cash total.

Our later fitout discussion illustrated another version of the problem. The customer contemplated eighteen months of hire, while the contract allowed a break after six. The longer scenario was commercially possible; it was not the same as the minimum commitment. We could consider the possibility when judging the opportunity, but the funding account needed to retain the shorter obligation and the upfront special work. Otherwise a forecast would appear to have financed expenditure before the customer had actually accepted that period.

The answer was not to refuse every assignment with flexibility. We narrowed the specification, agreed a defined customer contribution and retained an initial company commitment. Those changes altered the exposure while leaving the customer's agreed rental option intact. They did not establish the eventual profit or prove that the full period would occur. A financial recommendation can be sensible because its risk is understood and accepted, rather than because every uncertain outcome has been rewritten as certain in the presentation.

For the board, I would make the disagreement visible. Sales saw the cost of unavailable capacity. Finance saw the commitments inside the balance. Management needed a recommendation connecting both. If the paper simply says that the smaller order was prudent, it hides the opportunity forgone and makes the decision difficult to review later. If it simply says the larger order was necessary for growth, it hides the funding assumptions. Directors should know what each case asks them to believe.

The later review should use the same discipline. If demand does not arrive, a smaller order may look wise, but that outcome alone does not prove the original reasoning was complete. If demand arrives strongly, the company may lose business without making the original funding constraint imaginary. We should examine what was known, what was reasonably assumed and how the actual commitments developed. Hindsight should help improve judgement rather than turn uncertainty into evidence that one function was always right.

I also want the remaining allowance described honestly. The ₹70 lakh in our selected account was an internal planning balance, not a universal measure of resilience. A different timing assumption or additional obligation could alter it. Its usefulness came from allowing the board to see the consequence of the chosen order on the stated basis. A modest, clearly defined amount can support a stronger discussion than a large balance presented without the commitments that make it meaningful.

The enduring lesson is that a capacity decision is not made by a balance alone. It combines customer obligations, investment timing, commercial opportunity and the company's willingness to carry uncertainty. Finance contributes by making those elements comparable without pretending they are identical. In our case, the board bought fewer sections and retained the scheduled returns in view. That is a specific judgement with a visible cost. It is more informative than a general claim that conserving cash is always the responsible choice.