The person behind the perspective
I learned to follow the product beyond its introduction.
I started at the fictional Lanveth Controls in August 1989, two months after completing mechanical engineering at Tervalin Institute. I joined a twelve-person product-analysis group with no spending authority. My first work concerned how control products were described to sales and service colleagues. I learned that a concise catalogue entry could conceal questions the next person still needed to answer. The model number identified the item, but did not by itself explain where it belonged, which earlier equipment it could replace or what a customer would need to change.
Product management followed in July 1996. By 2002, Lanveth had CNY 310 million company revenue and 980 employees; I led twenty-seven colleagues through three direct reports with CNY 4.6 million annual product expense. The distinction between product explanation and engineering approval became personal in 2000. I supported a replacement selector covering 150 legacy references. Of these, 116 had functional mappings and thirty-four remained unresolved. I allowed the mapped group to be described as drop-in replacements. Minzhen Qiu challenged the statement because eighteen of the 116 required connector changes. A functional mapping had become a stronger physical-replacement promise in my account.
I withdrew that label and supported CNY 1.8 million review. The revised explanation separated ninety-eight direct-connection candidates, eighteen requiring adapter assessment and thirty-four unresolved references. Even the ninety-eight still needed the relevant engineering review; a connection category was not a complete suitability decision. The correction forced me to revisit material already used in sales discussions. It also changed what I expected from a product brief. The successor's appeal mattered, but so did the work a customer would have to do before that successor could take the earlier product's place.
I joined Qivaren Industrial as Range Director in April 2003. By 2010, my remit covered sixty-three colleagues through five direct reports with CNY 24 million annual expense, within a company reporting CNY 1.9 billion revenue and 2800 employees. The broader range brought together products with different histories and service demands. I became interested in the cost of simplifying one part of the portfolio while making another part harder to maintain. A product team could reduce the number of lines shown in a presentation without reducing the work required to support equipment already installed.
The Vice-President of Product Portfolio appointment began in July 2011. In 2015, a proposed sunset covered 480 customer installations. Three hundred and sixty had an available planned migration path, while 120 could not move within the proposed twelve months. I supported a twenty-four-month service bridge for that latter group with CNY 16 million programme expense. The decision prolonged support work and delayed the clean exit some colleagues wanted. It did not promise indefinite service or claim that every customer had subsequently migrated. By 2017 I led 128 colleagues through six direct reports, with CNY 83 million annual portfolio expense.
I became CPO in July 2018 and began executive presentations to the board. A 2021 monitoring-product study involved ninety maintenance groups: fifty-four required a local dashboard and thirty-six requested remote access. We selected a local core with a separately reviewed remote option. The thirty-site pilot split eighteen local and twelve remote. In 2023, the range-simplification programme then examined seventy-two catalogue variants. Forty-eight were candidates for six common platform families, while twenty-four special-duty variants retained separate assessment. I supported six family development programmes, giving up a single universal-replacement proposition.
Today I lead 214 product colleagues through eight direct reports with CNY 186 million delegated 2026 expense. Company revenue was CNY 8.4 billion in 2025, but I do not treat that employer scale as personal revenue authority. My latest example separates a CNY 180 million sales proposal from 240 validated configuration requests, of which 156 were standard and eighty-four bespoke. The requests were not firm orders, and I declined to use the proposed total as sufficient evidence for a capacity decision. This fictional career holds no statutory board seat. Its argument is that the next product decision becomes clearer when the leader also explains the customer transitions, specialist judgements and unresolved commitments it creates.

In my own words
I think of an industrial portfolio as a relationship between what we introduce and what customers must continue to operate. Removing a catalogue line does not remove the installed equipment or its service needs. A successor may improve the proposition while requiring a different connection, migration plan or operating choice. Product leadership should explain that transition before celebrating a simpler range.
Shouyuan Guan
Career
Chapters of accountability
2018 — present
Chief Product Officer
Qivaren Industrial
Connect the next industrial product range with the installations, configuration choices and service obligations that continue around it.
2011 — 2018
Vice-president of product portfolios
Qivaren Industrial
Make range retirement a decision about customer transition as well as the future catalogue.
2003 — 2011
Range Director
Qivaren Industrial
Bring product, service and engineering perspectives into the definition of industrial ranges.
1996 — 2003
Product Manager
Lanveth Controls
Own control-product propositions and withdraw an unsupported drop-in replacement description.
1989 — 1996
Product Analyst
Lanveth Controls
Learn how a catalogue description becomes a practical question for sales, service and the customer.
Education
Formation
- Bachelor of engineering in mechanical engineeringTervalin Institute1989
Working languagesMandarin · English