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Esther Qezvarli

Esther Qezvarli · Chief Product Officer · India

From product drawings to continuing portfolio commitments

Chief Product Officer

Vazqelmi Learning Interiors

Sector
Reconfigurable learning interiors and renewal products
Ownership
Founder 39%; employee vehicle 41%; private investor 20%; no personal equity
Company scale
₹54 crore FY ending March 2026: ₹38 crore initial fit-outs and ₹16 crore renewal/parts
Employees
146 at March 2026; external specialists separate
Geography
Imphal-based regional practice serving invented adult-training and workplace-learning rooms
Reporting to
CEO Arun Tevqazli
Team
Nineteen colleagues through three product leads
Financial scope
₹3.4 crore FY2026–27 function expense; separate ₹1.5 crore prototype programme

Mandate

Develop product propositions that retain the parts, information and service work needed after installation.

Outcomes

  • Developed a separate writing-surface renewal route with appropriate assessment.
  • Kept installed-version conditions visible during a new product launch.
  • Separated permanent module identity from changeable room labels.
  • Narrowed a proposed support-duration claim to its substantiated scope.

Decisions in context

I lead nineteen colleagues through three leads and report to Arun. The 146-person practice and its ₹54 crore revenue describe company scale rather than my delegated budget. My function expense and prototype provision support the product portfolio, while Mary and the qualified project owners retain the relevant design and technical assessments. The recent cases concern what clients can expect after the first installation: renewal, compatibility, identification and continuing support. I hold no personal shares or statutory directorship. A future board contribution would need a specific review of preparation, relationships and time. The role demonstrates responsibility for the product account, not authority to certify a real learning room or claim improved educational outcomes. I want a search partner to understand both the portfolio's continuing obligations and the professional boundaries around the decisions I can make as its executive sponsor.

Reason for the move

Current role; considering a first board contribution with preparation and capacity stated accurately.

Product Director

Vazqelmi Learning Interiors

Sector
Learning-room product development
Ownership
Privately held regional enterprise
Company scale
₹41 crore FY ending March 2017
Employees
119 in FY2017
Geography
Regional workplace and adult-training interiors
Reporting to
Then Chief Executive Officer
Team
Twelve product colleagues
Financial scope
₹2.1 crore annual function expense

Mandate

Connect the portfolio's advertised flexibility with the full intended experience of using and moving its products.

Outcomes

  • Approved the first-assembly-led modular proposition later revised.
  • Accepted the thirty-module exercise and its eighteen/twelve fitting-set distinction.
  • Funded ₹24 lakh relocation-kit and instruction work before retaining the broader claim.

Decisions in context

I led twelve colleagues with ₹2.1 crore annual expense in a 119-person enterprise recording ₹41 crore FY2017 revenue. The modular-table decision belongs in this period because I approved a proposition after seeing only the first assembly. Mary's challenge exposed the transition the demonstration had left out. The thirty-module exercise did not prove a universal failure, but it showed that twelve fitting sets needed attention before the next assembly could proceed as intended. I accepted the revision cost and the narrower account of what had been established. That experience shaped the later portfolio work on renewal and support. The CPO promotion did not make the original approval disappear or prove that the revised kit could survive every future circumstance. The chronology retains a specific mistake, its correction and the professional review still required, rather than rewriting the appointment as an uninterrupted sequence of successful launches.

Reason for the move

Promoted to CPO as portfolio responsibility expanded into continuing product services.

Product Development Manager

Vazqelmi Learning Interiors

Sector
Interior products for changing learning spaces
Ownership
Private regional practice
Company scale
₹27 crore FY ending March 2010
Employees
Ninety-two in FY2010
Geography
Imphal-led regional product assignments
Reporting to
Development director
Team
Seven colleagues
Financial scope
₹91 lakh annual function expense

Mandate

Develop tables, writing surfaces and storage elements around the activities and changes intended for a room.

Outcomes

  • Connected product-development briefs with later room changes.
  • Coordinated design and production responsibilities within a specialist practice.
  • Built experience of the difference between initial installation and continuing use.

Decisions in context

Joining Vazqelmi gave me a more specific setting for the product questions I had begun asking. I led seven colleagues under the development director, with ₹91 lakh annual expense. The enterprise employed ninety-two people and recorded ₹27 crore FY2010 revenue. Clients wanted learning rooms that could respond to different programmes, so an object was often expected to move or change after its initial installation. I worked on the product brief and the coordination needed to develop it, while qualified colleagues retained technical design and project assessments. This period introduced the continuing-use problem without resolving it completely; the later first-assembly mistake shows that I still had assumptions to examine. The role should be understood as development management within a regional practice, not as proof of building certification, learning improvement or authority over every professional decision associated with an actual interior.

Reason for the move

Promoted to direct a broader portfolio of learning-interior products.

Product Coordinator

Qevraltmi Interior Products

Sector
Regional interior-product coordination
Ownership
Privately owned enterprise
Company scale
₹15 crore FY ending March 2004
Employees
Sixty-two in FY2004
Geography
Regional design and production assignments
Reporting to
Product director
Team
Four colleagues
Financial scope
₹38 lakh annual function expense

Mandate

Connect design details, production requirements and the work performed by installation and service teams.

Outcomes

  • Led a small coordination team across product activities.
  • Made downstream work visible during design discussions.
  • Developed a practical basis for later portfolio responsibilities.

Decisions in context

The coordinator appointment gave me four colleagues and ₹38 lakh annual function expense under the product director. Qevraltmi's sixty-two employees and ₹15 crore FY2004 revenue described the company, not my own spending authority. I learned to bring design, production and client requirements into one conversation without assuming that a minor drawing detail created only minor work. A fitting, label or instruction could affect repeated tasks for another team. My role was to expose that consequence and help the relevant owners resolve it. More than six years of coordination developed the practical understanding I later brought to the specialist learning-interiors practice. I do not attach an invented productivity percentage to that experience or describe the role as if I already controlled enterprise strategy. Its value was the disciplined connection between a product decision and the people who had to carry it out.

Reason for the move

Moved to Vazqelmi to develop products for reconfigurable learning interiors.

Junior Product Designer

Qevraltmi Interior Products

Sector
Interior-product design
Ownership
Private regional enterprise
Company scale
₹6 crore FY ending March 1998
Employees
Thirty-six in FY1998
Geography
Supervised regional design work
Reporting to
Studio manager
Team
Individual contributor
Financial scope
No delegated budget or direct reports

Mandate

Prepare assigned product design work under supervision and learn how workshop and installation needs affect it.

Outcomes

  • Developed supervised interior-product design practice.
  • Learned from the workshop about assembly and part identification.
  • Built the foundation for a later coordination role.

Decisions in context

I began in July 1997 after completing the full-time design degree that May. The enterprise employed thirty-six people and recorded ₹6 crore FY1998 revenue. I worked under a studio manager, with neither a budget nor direct reports. The workshop made the product less abstract than the drawing: someone had to find the pieces, assemble them and understand what the finished object would require later. I learned to ask those questions within a supervised role rather than claim authority over every answer. Nearly six years of practice preceded the coordinator appointment. The early chronology matters because the continuing-use perspective developed through ordinary product work, not through an executive title I held from the outset. A public account should preserve that proportion and let the reader see how responsibilities expanded before I eventually became responsible for a full product portfolio.

Reason for the move

Promoted after sustained design and workshop coordination experience.

What I am looking for next

I would explore a first board role where products create continuing obligations beyond their initial sale. My experience could help directors examine whether a proposition for adaptability, repair or support has a credible account of parts, information and service capacity. It does not establish immediate readiness to chair an audit or risk committee. Databank registration has not yet begun in my preparation record; I still need to complete the proficiency assessment and do not assert any exemption. The relevant eligibility, independence and relationship review would need to be undertaken for the actual enterprise. Twenty days is an initial annual capacity estimate to examine against induction, reading, travel, employer consent and exceptional demands. I would value a chair who can help me contribute product questions through collective oversight without attempting to direct each technical design decision. The fit should depend on the company's material needs and my preparation, with the limitations of an executive-only record stated as clearly as the contribution I hope to develop.