01
What an automatic guide assumes about its visitor
This session examines the decision hidden inside an automatic start: whether the product has established which object a visitor wants to understand. I use the fictional trial in which fifteen of twenty-four walkthroughs began the intended commentary and nine began another room's explanation. The discussion follows why we chose visitor confirmation and what that choice changed without claiming improved positioning accuracy. Participants consider the difference between removing an action and removing a difficulty. We look at how a plausible wrong explanation can affect attention, what a useful recovery path requires and why the visitor's own choices remain part of the experience. The session is intended to help a team frame better discovery questions, not to prescribe one interaction for every venue. It also asks how an executive should explain the cost of changing a feature they previously approved, keeping the original judgement visible alongside the correction and preserving the limits of the evidence.