Apr 2020 — Present
Chief product officer
Zelqavri Visitor Guides
- Sector
- Digital cultural and exhibition-venue guides
- Ownership
- Wholly owned by a regional cultural-services foundation; no personal equity
- Company scale
- ₹58 crore FY2026: ₹37 crore licence/support and ₹21 crore implementation
- Employees
- 142 employees at March 2026
- Geography
- Ajmer base with regional Indian venue relationships
- Reporting to
- CEO Maya Velqarmi
- Team
- Twenty-three colleagues through three leads
- Financial scope
- ₹5.3 crore FY2026–27 operating expense including ₹1.8 crore research and design
Mandate
Lead visitor-guide product choices while preserving the boundaries between digital support, physical conditions and curatorial authority.
Outcomes
- Funded ₹28 lakh offline-readiness work and kept two incomplete packs visibly unready in a later twenty-eight-pack review.
- Separated five venue-confirmed routes from three awaiting verification.
- Made the evidential distinction visible across twenty-one reconstruction views.
- Preserved forty-four unanswered questions within a 120-question content trial.
Decisions in context
The CPO role connects product discovery, visitor research and the continuing obligations of a guide service. I lead the team and stated expense, while Maya retains responsibility for the enterprise and venue partners retain their physical and curatorial authority. Offline preparation, route information, reconstruction and question handling have required different product decisions. I have presented their costs and limits to directors without asking the board to design the interactions. My responsibility includes keeping an unresolved condition visible when a complete-looking experience would be easier to demonstrate. The foundation ownership gives the company a particular purpose, but does not remove the need for sound commercial choices or a clear account of what the product supplies. I want that account to remain useful to visitors as well as to the people reviewing our business.
Reason for the move
Current executive remit; exploring a first outside governance contribution.
Jan 2015 — Mar 2020
Product director
Zelqavri Visitor Guides
- Sector
- Regional cultural-guide product development
- Ownership
- Foundation-owned service company
- Company scale
- ₹39 crore FY2018
- Employees
- 113 employees
- Geography
- Ajmer and regional Indian cultural venues
- Reporting to
- Chief executive officer
- Team
- Fifteen colleagues
- Financial scope
- ₹3.5 crore annual operating expense
Mandate
Develop the guide experience and the evidence used to approve new visitor interactions.
Outcomes
- Owned the automatic-playback approval that produced nine mismatches in twenty-four walkthroughs.
- Supported ₹31 lakh of work on visitor-confirmed object identification.
- Kept the fifteen intended starts and nine mismatches visible in the trial account.
Decisions in context
The proximity-playback decision was mine, and the chronology should show the role in which I made it. I wanted the guide to feel effortless and accepted an automatic start before examining how a plausible but incorrect explanation affected the visit. Arun's field work made that consequence visible. The correction added a deliberate object-confirmation step and changed the promise in the demonstration. I learned to distinguish a smooth interaction from an interaction with a sound basis for what it claimed. The director remit also required explaining the cost of changing an approved feature to commercial colleagues. I did not present the correction as evidence that the underlying positioning technology had become accurate. The work instead established a more defensible relationship between the visitor's choice and the commentary the product supplied.
Reason for the move
Promoted into enterprise product leadership as CPO.
Sept 2008 — Dec 2014
Product manager
Zelqavri Visitor Guides
- Sector
- Digital interpretation products for cultural venues
- Ownership
- Regional cultural-services foundation ownership
- Company scale
- ₹21 crore FY2012
- Employees
- 76 employees
- Geography
- Ajmer product base and regional Indian assignments
- Reporting to
- Product director
- Team
- Eight colleagues
- Financial scope
- ₹1.4 crore annual operating expense
Mandate
Move from individual design assignments to a maintained guide product with clear venue and supplier responsibilities.
Outcomes
- Led an eight-person product group within the agreed ₹1.4 crore expense.
- Connected visitor research with recurring product decisions rather than isolated delivery presentations.
- Separated curatorial approval from interface and implementation decisions.
Decisions in context
Joining Zelqavri changed the timescale of my work. A studio assignment could end with delivery, but a guide product continued to meet visitors, changing content and venue conditions. I worked under the product director and learned how the supplier's choices affected curators, front-of-house staff and visitors who had not seen the original demonstration. The eight-person team could improve an interaction without owning the interpretation or physical environment around it. I became more careful about those boundaries and about the practical work needed to maintain them. My earlier design experience helped me explain alternatives, but the role required a broader account of responsibility over time. That understanding prepared me for the director role, although my later automatic-playback mistake showed how easily an attractive feature could still outrun the evidence for its promise.
Reason for the move
Expanded into product direction with a larger team and approval responsibility.
Apr 2000 — Aug 2008
Interaction-design lead
Qemvarti Digital Studio
- Sector
- Interaction design and digital production
- Ownership
- Fictional privately held design studio
- Company scale
- ₹19 crore FY2004
- Employees
- 68 employees
- Geography
- Regional Indian client assignments
- Reporting to
- Creative director
- Team
- Six designers
- Financial scope
- ₹55 lakh annual expense
Mandate
Lead the design team's work on understandable interactions and the choices they ask people to make.
Outcomes
- Managed six designers within the stated ₹55 lakh annual expense.
- Introduced reviews of what a control promised as well as whether it could be found.
- Connected client explanations with observations of how people used the delivered design.
Decisions in context
Leading six designers required me to explain the reason for an interaction, not only its visual treatment. I worked with the creative director on assignments where a person needed to understand the consequence of a choice before making it. The team's expense was my defined scope; I did not own a client's operating budget or strategy. I learned to distinguish an instruction that made sense to the commissioning team from one that made sense to someone encountering the product for the first time. The work also taught me to listen when production colleagues identified a limit that a design presentation had concealed. I wanted to follow those questions beyond individual projects and see how a product changed through repeated use. That interest led to the move into cultural-guide product management.
Reason for the move
Joined a continuing cultural-guide product business rather than remaining in project-based studio work.
Jul 1992 — Mar 2000
Design assistant
Qemvarti Digital Studio
- Sector
- Design and digital-production services
- Ownership
- Fictional private studio
- Company scale
- ₹5.5 crore FY1994
- Employees
- 29 employees
- Geography
- Indian regional design assignments
- Reporting to
- Studio director
- Team
- Individual contributor; no direct reports
- Financial scope
- No delegated expenditure authority
Mandate
Prepare visual and interaction material while learning how design intentions survive production and use.
Outcomes
- Supported work within a twenty-nine-person studio after completing the design degree.
- Revised instructions where the intended audience lacked the commissioning team's context.
- Carried production questions to the responsible designer rather than silently changing the intended meaning.
Decisions in context
My first employment began two months after the design degree and involved supporting work under the studio director. I prepared material, followed revisions and learned from the difference between an approved presentation and an experience someone could actually use. There were no direct reports or delegated budgets in my role. The useful discipline was to notice when an explanation depended on knowledge that the audience did not share. I also learned that a design change could affect production or meaning beyond the part of the screen I was editing. Those observations were the beginnings of professional judgement, not evidence that I already held product authority. The later promotion gave me responsibility for other designers and a defined expense, building on the practical experience of helping ideas survive their passage into use.
Reason for the move
Promoted to interaction-design lead with people and expense responsibility.
What I am looking for next
I am interested in a product-leadership remit where public-facing digital services depend on careful relationships with subject experts and physical operations. A cultural, educational or interpretive business would be a natural setting, but I would first examine the actual product obligations rather than assume that familiar audiences make the work identical. I would want authority over discovery and prioritisation, a clear relationship with engineering and content teams, and an executive sponsor willing to discuss where the service should qualify or decline a claim. Alongside my current role, I am exploring a first board or advisory contribution with a bounded commitment. I have not served as a statutory director or registered in the IICA databank. Eighteen days is only a provisional annual estimate and would need to accommodate preparation and urgent demands. I would prefer a conversation grounded in the company's stage, ownership and purpose, with clarity about whether it seeks executive delivery, specialist advice or collective board judgement.