Haorun Xie

Speaking & conversations

Conversations that begin with a practical disagreement

01

The commercial case for leaving a useful machine in place

Case discussion, 40 minutes · Industrial CEOs, service directors and investment teams

I use an equipment-refurbishment decision to examine how a manufacturer can evaluate work that produces a smaller invoice than a replacement sale. The session begins with the customer's operating requirement and the technical assessment, then follows the commercial disagreement inside the supplier. Participants examine the difference between a proposal that might have been won and work actually contracted. That distinction matters when comparing the RMB 34 million replacement proposals with the RMB 11 million refurbishment cohort in my example.

I discuss where the argument for refurbishment failed, what engineering capacity the work consumed and why I did not count unmeasured loyalty as compensation for lower revenue. The discussion then moves to incentives: how sales, service and factory managers can assess the same customer decision without disguising their different responsibilities. I do not present repair as the preferred answer in every installation. The practical question is whether the company can compare credible alternatives and accept the consequence of the choice it recommends.

02

What happens when the founder stops being the appeals desk

Founder and chair conversation, 50 minutes · Founders, separate chairs and newly appointed executive teams

I describe the ordinary decisions through which a founder can retain authority after formally delegating it. The examples concern parts selection and engineering priorities, where a manager could apparently decide but colleagues still expected a private conversation with me to settle disagreement. We examine why that arrangement felt helpful in individual cases and became costly across a larger organisation. My contribution is a first-hand account of changing my own behaviour, including the occasions when I reopened a decision without using the agreed route.

The session considers how to record exceptions without turning every conversation into a compliance exercise. It asks what information the responsible manager needs, when escalation is justified and how a separate chair can distinguish useful founder knowledge from an informal veto. Participants should leave with questions they can apply to their own authority arrangements. I cannot supply a universal delegation chart, and the discussion does not assume that professional management requires the founder to withdraw from all substantive operating choices.

03

Teaching time belongs in the production plan

Operating workshop, 60 minutes · Manufacturing leaders, people directors and workshop supervisors

I work through the capacity implications of an apprenticeship programme before discussing its recruitment results. Experienced colleagues cannot teach a demanding practical task while being scheduled as though every hour remains available for production. We examine how that conflict appears in delivery promises, overtime, assessment quality and the confidence of the apprentice. The case uses a two-year cohort of forty-two entrants, with thirty-one completing the assessment and twenty-seven remaining another year later. Each figure answers a different question.

The workshop asks participants to specify the work an apprentice should perform, the supervision still required and the evidence that an assessor would accept. We discuss why some participants left and why I retained those departures in the account instead of presenting only the successful group. The emphasis is on a credible operating arrangement for learning. I do not promise a retention outcome or treat an assessed completion as evidence that a colleague can immediately perform every task in the workshop independently.

04

A sensor alert is the beginning of a service decision

Moderated technical-business dialogue, 45 minutes · Equipment executives, service managers and customer operations teams

I examine the commercial and operating work between receiving an equipment alert and delivering a useful service response. The case involves sixty-three monitored installations, twenty-five escalations and seventeen alerts that led to actionable findings. Eight did not. Keeping those eight visible is essential to discussing the burden placed on customer teams and service engineers. A dashboard count alone would have concealed the judgement required after the signal appeared.

The discussion follows the service team's triage, the customer's authority over its own equipment and the distinction between programme cost and recurring service revenue. I explain why RMB 1.9 million of annualised revenue did not establish a profit result against the RMB 2.6 million programme expenditure. Participants consider what evidence would justify extending the service and what would argue for a narrower offer. The session does not provide instructions for operating a furnace remotely. It concerns the management responsibilities, permissions and economics needed before an equipment maker can responsibly expand a monitoring service.

Short speaker biography

Haorun Xie is the fictional founder and CEO of Wensharo Thermal Systems in China. His career began in equipment commissioning and service before he established a thermal-processing manufacturer. He discusses refurbishment economics, practical industrial learning and the decisions through which a founder shares responsibility with a larger executive team.

Standard speaker biography

Haorun Xie is the fictional founder, majority owner and CEO of Wensharo Thermal Systems, a China-based industrial equipment manufacturer. He began as a commissioning engineer in 1996 and later led service operations and an equipment division before founding Wensharo in 2011. The business operates two assembly sites and reported RMB 1.26 billion of revenue for 2025. His speaking work examines the consequences of refurbishment decisions, the capacity required to train apprentices and the gap between formal delegation and a founder's everyday behaviour. He draws on defined operating cases, retaining their costs and limitations rather than presenting them as universal answers for other manufacturers.

Extended speaker biography

Haorun Xie is the fictional founder and CEO of Wensharo Thermal Systems, which builds industrial furnaces and thermal-processing equipment for metal-component manufacturers. Based in China, the company has two assembly sites, 880 employees and service partners in Thailand and Vietnam. It reported RMB 1.26 billion of revenue for 2025. Xie remains its majority owner and executive director, working with a separate chair following a minority investment completed in late 2018.

His career began in July 1996 with field commissioning at Lianver Engineering. He progressed through service management and regional service leadership before becoming a thermal-equipment divisional general manager at Heshanrow Equipment. In April 2011 he founded Wensharo, initially leading the business as managing director. The current CEO appointment dates from January 2019.

His public discussions concern decisions that connect the installed equipment base with the manufacturer's commercial model and practical capability. Examples include accepting refurbishment work instead of pursuing larger replacement proposals, protecting mentoring time within an apprenticeship programme and defining the limits of equipment monitoring. He also discusses the personal discipline required when a founder delegates decisions to other executives. The cases include foregone revenue, departures, false alerts and unresolved questions. They are presented as material for examination, not as a promise that another organisation would obtain the same result.

An invitation

Contact

I am interested in selected industrial board and founder-development discussions, subject to commercial conflicts. I can consider one external appointment within twenty-two days annually. I remain committed to my CEO role and do not use a personal website to offer purchasing access, individual equipment advice or informal service escalation.

Open to
  • Board appointments
  • Speaking invitations

office@haorunxie.example