Case 01
Selecting store managers for the responsibility ahead, not only the sales behind them
In 2021, Thalverin Retail had twenty-four store-manager appointments to make. Seventy-two candidates entered the final review, drawn from inside and outside the company. Existing selection discussions relied heavily on trading results and the confidence of the sponsoring district leader. Those were useful inputs, but they did not consistently explain how the candidate developed colleagues, dealt with disagreement or exercised authority when the commercial answer was not the whole answer.
As CHRO, I proposed a more explicit account of the work the appointment would carry. Operations colleagues did not want a process that separated store leadership from selling. Internal candidates worried that an unfamiliar assessment exercise could discount years of contribution. I agreed that neither concern should be dismissed. We retained trading evidence and asked candidates to examine management situations alongside examples from their own work. The purpose was to add relevant evidence, not replace one narrow measure with another.
We funded USD 420,000 for assessment and the operating cover needed for participation. Selecting managers had to record the responsibility they had examined, the evidence supporting their judgement and the uncertainty that remained. A panel could question the account, but the process did not pretend to remove managerial responsibility for the appointment. Qualified people colleagues reviewed the fairness and consistency of the approach. We did not publish personal candidate material or rank employees publicly.
The appointments comprised eighteen internal and six external candidates. That partition describes who was appointed; it is not proof that the process produced better managers. We arranged support after appointment and reviewed actual work separately. Some unsuccessful internal candidates still found the explanation difficult, particularly where strong sales had previously been treated as an implicit promise of progression. I would explain the change in appointment criteria earlier in a future exercise. A company cannot quietly change what it recognises and expect a new assessment form to repair the expectations created by its earlier messages. The durable improvement was a more inspectable appointment decision, with a clearer distinction between past contribution and the responsibility being offered.