Imran VelzuriChief Information Officer · Essays & perspective

Imran Velzuri · Chief Information Officer · India

Learning where a digital representation needs human judgement

CHAPTER 1 · Jan 2020 — Present

Chief Information Officer

Nerqali Floor Stores

Sector
Specialty carpet and floor-covering retail with room planning
Ownership
Thirty-eight installer enterprises collectively hold 76%; management 24%; no personal holding
Company scale
₹284 crore revenue and ₹18.9 crore operating profit, FY ending March 2026
Employees
720 company employees
Geography
Guwahati headquarters and 32 Indian showrooms
Reporting to
CEO Nusrat Delvani; executive presentations to directors without a statutory seat
Team
48 employees and 12 separate contractor positions through five leaders
Financial scope
FY2026–27 delegated authority: ₹11.6 crore operating expense plus ₹3.2 crore approved change spending

Mandate

Make customer information and digital room representations reliable enough for their intended use

Outcomes

  • Repaired the quote-production path while retaining human review of meaning
  • Introduced explicit reconciliation of competing room-plan revisions
  • Reviewed retained consultation recordings and narrowed the room-visualiser proposition

Decisions in context

The CIO role requires me to connect technical behaviour with the decisions people make from it. I lead forty-eight employees and twelve separate contractor positions through five leaders, with ₹11.6 crore operating expense and ₹3.2 crore approved change spending in FY2026–27. Nusrat owns enterprise recommendations, while I present the technology account without a statutory board seat. My recent work has made me more attentive to what a system appears to establish: a quote can open without preserving its text, a recent plan can omit an earlier agreement and a convincing image can imply unsupported precision. I have supported the investments needed to address those problems while keeping commercial, language, measurement and legal judgement with their proper owners. Preparing for an outside role means translating that experience into oversight questions rather than assuming that a CIO appointment already provides director experience.

Reason for the move

Current appointment; preparing for a first external non-executive opportunity

CHAPTER 2 · Aug 2014 — Dec 2019

Head of IT

Nerqali Floor Stores

Sector
Floor-covering showrooms and customer-planning services
Ownership
Private retailer owned by installer enterprises and management
Company scale
₹142 crore revenue, FY ending March 2015
Employees
460 company employees at promotion
Geography
Twenty-one showrooms served from Guwahati
Reporting to
Chief Operating Officer
Team
Twenty-nine employees and six separately engaged contractor positions
Financial scope
₹5.4 crore annual operating expense; major change proposals required additional approval

Mandate

Connect application delivery with the customer and specialist work it supported

Outcomes

  • Expanded review beyond originating screens to finished customer documents
  • Developed a broader account of information retained by services
  • Built management experience across internal teams and contracted delivery

Decisions in context

The head-of-IT appointment widened my remit to twenty-nine employees and six contractor positions with ₹5.4 crore annual operating expense. I reported to the COO and became responsible for a service estate used across twenty-one showrooms. The job made it harder to rely on the intuition of a small application team. Different people saw different stages of the customer process, and a handoff that looked successful in one place could create uncertainty in another. I began asking teams to follow documents into the form in which customers received them, although the later language defects showed that our checks were still incomplete. I also became more involved in information a service accumulated over time. Those experiences prepared me for enterprise leadership by exposing questions that could not be resolved through a software delivery plan alone.

Reason for the move

Promoted to chief information officer

CHAPTER 3 · May 2008 — Jul 2014

Business Systems Manager

Nerqali Floor Stores

Sector
Specialty carpet retail and room-planning support
Ownership
Privately held company with installer-enterprise and management ownership
Company scale
₹61 crore revenue, FY ending March 2009
Employees
240 company employees at entry
Geography
Eleven Indian showrooms
Reporting to
Head of Technology
Team
Fourteen employees and four separate contractor positions
Financial scope
₹1.8 crore delegated annual operating expense

Mandate

Support the passage from customer requirements to an intelligible flooring proposal

Outcomes

  • Learned the different information needs of showroom and installation colleagues
  • Connected application changes with ordinary customer-document workflows
  • Established a retail foundation for the later enterprise role

Decisions in context

I joined Nerqali in May 2008 with application experience from survey services and much to learn about retail. Fourteen employees and four contractor positions worked within my ₹1.8 crore annual operating remit. A customer might arrive with a sketch, a photograph or an account of how a room was used. Commercial colleagues needed a practical way to discuss the purchase, while installers needed a more precise description of the eventual work. I learned to support both needs without treating them as identical. My survey background helped me recognise when a representation required a qualified person's review, but it did not make me the owner of measurements or installation decisions. The role also taught me how a small document ambiguity could generate several later conversations across teams that each believed their own part had been completed.

Reason for the move

Promoted to lead the IT function

CHAPTER 4 · Sept 2001 — Apr 2008

Application Manager

Zeruvani Survey Services

Sector
Survey services and spatial-record preparation
Ownership
Privately owned professional-services firm
Company scale
₹27 crore revenue, FY ending March 2002
Employees
190 company employees at promotion
Geography
Indian regional survey teams and central application support
Reporting to
Technology Director
Team
Eleven application colleagues
Financial scope
₹76 lakh delegated annual operating expense

Mandate

Support applications used by several professional teams without substituting software rules for survey judgement

Outcomes

  • Developed an interest in competing revisions and their intended authority
  • Managed a small team and its operating expense account
  • Learned to connect technical application states with professional review

Decisions in context

Promotion in September 2001 made me accountable for eleven colleagues and ₹76 lakh annual operating expense. The technology director retained larger investment authority. I moved from helping with individual records to supporting applications used by several survey teams, each contributing information under different circumstances. That made revision behaviour especially interesting. A later file could be more recent without incorporating every relevant change, and a neat current-status label could conceal that distinction. I learned to involve the responsible professionals rather than ask an application rule to resolve a question outside its competence. The work gave me a practical understanding of how technical convenience can acquire unintended authority. Moving to Nerqali in May 2008 offered a chance to apply that experience to a continuing retail process, where information also shaped a customer's understanding of a proposed purchase.

Reason for the move

Moved into a retailer with continuing customer and installation workflows

CHAPTER 5 · Jul 1995 — Aug 2001

Survey-data Assistant

Zeruvani Survey Services

Sector
Survey-data preparation and professional field services
Ownership
Privately owned services firm
Company scale
₹8.7 crore revenue, FY ending March 1996
Employees
Eighty-six company employees at entry
Geography
Regional Indian survey assignments
Reporting to
Senior Data Supervisor
Team
Member of a six-person group; no direct reports
Financial scope
No independent spending or measurement-approval authority

Mandate

Represent survey information accurately under professional supervision

Outcomes

  • Learned to distinguish a tidy record from a resolved measurement
  • Completed a part-time computing diploma in November 1998
  • Built the application foundation for a later management appointment

Decisions in context

I entered Zeruvani in July 1995 after completing my mathematics degree the previous month. I worked in a six-person group and had neither direct reports nor independent spending authority. Surveyors owned the measurements; I helped represent their work under supervision. The discipline was valuable because a record could look orderly while still containing a question that needed to return to someone who had seen the site. I learned to ask before making a convenient assumption simply to complete an entry. A part-time computing diploma, finished in November 1998, helped me understand the applications around that work while I continued in employment. The combination of field-derived information and software representation shaped my later interest in what a system is entitled to tell its users, and where it must make room for another person's professional judgement.

Reason for the move

Promoted to application manager

What I am looking for next

I would like to explore one non-executive appointment at a consumer or service company whose board wants to examine how technology shapes customer decisions. That interest is provisional. I have no statutory directorship and have not yet completed the databank and governance preparation relevant to the path I am considering. Employer consent and the proposed company's requirements need proper review. Twenty-four days a year is an initial allowance for preparation, meetings, travel and contingency work, not a promise that any appointment will fit. I would seek a board with complementary financial, legal and sector expertise, and consider a technology or risk committee after induction and assessment of fit. My task would be to help directors understand the claim being made, the evidence supporting it and the judgement that remains with management. I would need to resist the familiar executive impulse to redesign an application when the more useful contribution is a question about accountability, customer interpretation or the investment decision.