01
May 2020 — Present
Chief Executive Officer and executive director
Soraveth Business Finance
- Sector
- Working-capital lending to business-service suppliers
- Ownership
- Unlisted; family majority, institutional minority and management shareholding
- Company scale
- ₹310 crore income; ₹34 crore profit after tax in FY2026
- Employees
- 520 at March 2026
- Geography
- Jaipur headquarters; 24 branches across Rajasthan, Gujarat and Madhya Pradesh
- Reporting to
- Board of directors
- Team
- Seven direct functional reports
- Financial scope
- Enterprise leadership across ₹1,640 crore outstanding loans at March 2026
Mandate
Lead a regional lender whose commercial promises remain consistent with credit, funding and servicing capacity.
Outcomes
- Approved a ₹14 crore facility after reopening a ₹24 crore request
- Deferred ₹70 crore of planned lending when choosing longer funding
- Removed ₹48 lakh of assumed annual automatic-rollover fees from the plan
- Approved a revised ₹82 lakh annual service budget after two counter closures
Decisions in context
I became the first CEO from outside the promoting family after eight years as chief operating officer. The board appointment broadened my responsibility from delivery to the commercial and financial commitments behind that delivery. I now lead seven functional heads, including credit and finance, while those specialists retain their own professional responsibilities. The cases on this site concern decisions made during this appointment, with the income forgone and uncertainty retained stated explicitly. I have had to explain why a smaller facility, a higher funding price or a lower fee budget could be the more defensible choice for the company. Ownership expectations remain part of that conversation, but I take proposals through the board process rather than treating a shareholder preference as an approved instruction. The directorship is executive service at my employer; it is not an independent appointment at another company.
Reason for the move
Current appointment; exploring a bounded external board contribution subject to approvals.
Concurrent appointment
The executive directorship began with the CEO appointment in May 2020 and is concurrent with it.
02
Apr 2012 — Apr 2020
Chief Operating Officer
Soraveth Business Finance
- Sector
- Regional business lending
- Ownership
- Family-promoted private company; institutional minority added during the appointment
- Company scale
- Approximately ₹184 crore annual income at period end
- Employees
- Three hundred and sixty at March 2020
- Geography
- Eighteen branches in western and central India
- Reporting to
- Chief executive
- Team
- Four functional heads across operations and technology delivery
- Financial scope
- ₹29 crore annual operating budget in the final year
Mandate
Build operating capacity beyond relationships personally managed by the founders.
Outcomes
- Introduced a shared record of sanctioned and drawable amounts
- Assigned named ownership for unresolved servicing conditions
- Added service-work estimates to branch-location proposals
Decisions in context
The operating remit combined branch service, processing, collections administration and technology delivery. I was accountable for how those functions worked together, rather than for approving credit outside delegated authority. The company expanded its geographic reach during the appointment, which made informal escalation through a founder less workable. I introduced a shared handover record and asked managers to distinguish a missing item from a decision that required fresh approval. Some colleagues initially saw the extra explanation as slower service. I saw that a fast but incomplete answer could create more work and frustration later. I also began reviewing location proposals by activity, including the work that would move into central teams. Those reviews shaped my later decisions about counter closures. The appointment taught me to connect a service promise to resources and responsibility before treating a new system or location as an improvement.
Reason for the move
Appointed CEO following the board's succession process.
03
Jun 2006 — Mar 2012
Head of customer servicing
Soraveth Business Finance
- Sector
- Non-bank working-capital finance
- Ownership
- Founder-family controlled
- Company scale
- Approximately ₹72 crore annual income at period end
- Employees
- One hundred and forty at March 2012
- Geography
- Eight branches in Rajasthan and Gujarat
- Reporting to
- Chief operating officer
- Team
- Twenty-two servicing colleagues through three team managers
- Financial scope
- ₹3.8 crore annual servicing budget in the final year
Mandate
Translate approved lending terms into a consistent customer service process.
Outcomes
- Separated sanctioned limits from currently drawable amounts in service records
- Created written escalation paths for disputed invoice evidence
- Established joint handovers between branch and central colleagues
Decisions in context
Moving from trade services into a lender required me to learn the boundary between explaining a condition and deciding whether it should apply. My team received questions after a loan had been approved, often when a customer expected to draw immediately. We needed to identify the outstanding evidence and the person authorised to assess it. I worked with credit colleagues to make those handovers explicit. The change did not allow servicing staff to amend a sanction, nor did it make every disputed invoice acceptable. It improved the internal record of what remained unresolved. I also asked branch managers to review the language used before approval so that a likely facility was not described as an unconditional commitment. This appointment gave me a practical understanding of lending operations while preserving the distinction between customer explanation, credit judgement and legal interpretation.
Reason for the move
Promoted to the broader operating role as the branch network expanded.
04
Jul 1999 — May 2006
Customer-operations manager
Ruvanseli Trade Services
- Sector
- Outsourced commercial-document and account-query support
- Ownership
- Privately owned service business
- Company scale
- Approximately ₹11 crore annual service revenue at period end
- Employees
- Seventy-eight at May 2006
- Geography
- Lucknow and Jaipur client-service teams
- Reporting to
- Managing partner
- Team
- Eighteen colleagues across two service teams
- Financial scope
- ₹1.4 crore annual team budget in the final year
Mandate
Make account-query handovers reliable across supplier and buyer contacts.
Outcomes
- Introduced separate queues for missing documents and commercial disputes
- Assigned an account owner for unresolved buyer correspondence
- Created monthly client reviews of cases awaiting decisions outside the service team
Decisions in context
I became responsible for two teams supporting suppliers with account queries and documentary reconciliation. Our clients wanted their receivables explained, but we did not finance them or determine whether a buyer had accepted contractual performance. I learnt to make that boundary clear when a client asked us to treat every overdue amount as a collection problem. The teams organised the evidence, identified the question and referred the unresolved commercial decision to the appropriate people. I introduced separate queues because a missing delivery note and a dispute about completed work required different responses. The monthly reviews also exposed cases that had been described as active merely because another reminder had been sent. Managing the service budget and team capacity gave me my first sustained operating responsibility. I left when an opportunity arose to bring that experience into the servicing function of a regional finance company.
Reason for the move
Joined a lender to apply servicing experience within a business carrying credit commitments.
05
Jul 1993 — Jun 1999
Trade-service administrator
Ruvanseli Trade Services
- Sector
- Supplier account administration
- Ownership
- Small privately owned business
- Company scale
- Approximately ₹3 crore annual service revenue at period end
- Employees
- Twenty-six at June 1999
- Geography
- Lucknow; regional business clients
- Reporting to
- Customer-operations manager
- Team
- Individual contributor; later coordinated four colleagues
- Financial scope
- Document reconciliation and query records, with no lending authority
Mandate
Keep dispatch, invoice and payment records sufficiently clear for an account owner to act.
Outcomes
- Reconciled supporting records for recurring supplier accounts
- Identified missing acceptance evidence in overdue-account queries
- Coordinated a small team after taking responsibility for a client portfolio
Decisions in context
My first role involved comparing dispatch documents, invoice records and payment advice. I began with supervised tasks and gradually took responsibility for a portfolio of client queries. The work was detailed and sometimes repetitive, but the differences mattered. A payment could be missing from one record while already allocated in another, or an invoice could remain unpaid because the buyer disputed the work. I could assemble and explain the evidence; I could not settle the parties' disagreement. That distinction stayed with me when I later worked inside a lender. In the final part of this appointment I coordinated four colleagues and checked that a handover included the unresolved question as well as the latest correspondence. The promotion that followed reflected an ability to organise the service reliably, rather than a claim that I had already acquired credit or board responsibility.
Reason for the move
Promoted into customer-operations management.
What I am looking for next
I would consider one external board relationship where the company needs a careful examination of the commitments between sales, finance and operations. My current executive role comes first, and any appointment would require employer approval, a workable calendar and a review of business conflicts. I am particularly interested in business services and regional financial businesses, although a lender competing directly with Soraveth would raise an obvious concern. I would initially prefer committee membership under an experienced chair to a chairing role. Twenty days a year is an indicative capacity, not a promise to accept an unknown meeting schedule. Before proceeding, I would want to understand the company's condition, the reason for the vacancy and the evidence available to its board. I would also ask how directors can challenge an operating assumption without becoming an alternative management team. My strongest contribution would be to connect an attractive commercial proposition with the people, conditions and resources needed to honour it.