- Sector
- Manual mobility aids, components and service
- Ownership
- Employee ownership trust 38%, founding family 22%, patient-capital investor 40%
- Company scale
- FY 2026 revenue ₹126 crore; operating profit ₹13.6 crore
- Employees
- 380 employees
- Geography
- Workshops in Rourkela, Cuttack and Ranchi
- Reporting to
- Chief Executive Officer Pranav Deshveli
- Team
- 230 operations colleagues through five managers
- Financial scope
- ₹46 crore annual operating expense and ₹3.6 crore approved annual capital expenditure
Mandate
Connect production, replacement-part service and repair responsibilities while preserving qualified technical release
Outcomes
- Revised compatibility selection after 29 of 170 reviewed requests referred to an incompatible revision
- Funded a 48-unit temporary loan pool while retaining four unresolved repairs at the checkpoint
- Organised rework of 28 and replacement of 66 held units under engineering authority
- Revised service instructions; 37 of 42 technicians completed the defined repeat task correctly
Decisions in context
The COO appointment brought manufacturing and service into a more explicit operating account. I lead 230 colleagues through five managers, with ₹46 crore annual operating expense and ₹3.6 crore approved capital expenditure. Pranav Deshveli remains accountable as chief executive, and Salome Nerzani retains engineering and quality authority through qualified teams. I work on the resources and decisions that connect a workshop milestone with what happens next: the component selected, the repair arrangement, the technical hold and the instruction used by a service colleague. Recent cases have required us to retain uncertainty after visible progress, including four open repairs and five technicians needing further training. I do not hold a directorship. When presenting operations to the board by invitation, I explain management's work and answer questions rather than participate as a voting director or claim professional authority outside my remit.
Reason for the move
Current role; considering one external non-executive contribution with employer consent
- Sector
- Manufacture and service of manual mobility products
- Ownership
- Private business with employee-trust, founding-family and patient-capital ownership
- Company scale
- FY 2016 revenue ₹83 crore
- Employees
- 280 employees at entry
- Geography
- Two workshops in Odisha at entry
- Reporting to
- Chief Executive Officer
- Team
- 175 operations colleagues through three managers
- Financial scope
- ₹31 crore annual operating expense and ₹2.1 crore approved capital expenditure
Mandate
Develop an operating approach that follows the product from manufacture into service
Outcomes
- Connected workshop records with recurring service questions
- Clarified ownership of unresolved replacement-part enquiries
- Developed managers able to explain the continuing obligation behind a completed production order
Decisions in context
Kelthavi offered a role that extended beyond the plant boundary I knew. At entry the company employed 280 people across two workshops, with ₹83 crore revenue in FY 2016. I led 175 operations colleagues through three managers and worked with ₹31 crore annual operating expense and ₹2.1 crore approved capital expenditure. The ownership group wanted a clearer relationship between manufacturing and the service that followed it. I spent time with colleagues handling replacement requests and repairs, learning where production records answered their questions and where they did not. The role changed my understanding of completion. A workshop could finish its assigned work while a service team still needed a technical distinction or a customer still needed an explanation. I learned to make those continuing responsibilities part of the operating account rather than treat them as separate exceptions after dispatch.
Reason for the move
Promoted to COO as the workshop network and service remit expanded
- Sector
- Assistive-product manufacturing
- Ownership
- Privately held by regional founders and an employee shareholding group
- Company scale
- FY 2009 revenue ₹61 crore
- Employees
- 260 employees at appointment
- Geography
- Cuttack manufacturing site and regional service partners
- Reporting to
- Managing Director
- Team
- 138 plant colleagues through production and support supervisors
- Financial scope
- ₹18 crore annual operating expense and ₹1.4 crore approved capital expenditure
Mandate
Lead plant execution while making quality findings and their resource consequences visible
Outcomes
- Introduced clearer responsibility for the operating response to technical holds
- Developed supervisors' ability to explain unresolved production constraints
- Connected maintenance and materials planning with the work actually required by the production sequence
Decisions in context
As plant head I moved from managing a production area to leading the operating system around it. My remit covered 138 colleagues, ₹18 crore annual operating expense and ₹1.4 crore approved capital expenditure. The company employed 260 people at the appointment and recorded ₹61 crore revenue in FY 2009. I learned to work through supervisors and to ask for an account of constraints that did not depend on my presence at every workstation. Quality findings became a central part of that learning. A hold needed resources, revised sequencing and a responsible technical decision; commercial urgency could not supply the missing assessment. I became more interested in how an organisation responds to an inconvenient finding than in how confidently it repeats the original schedule. Kelthavi's offer later allowed me to apply that approach beyond a single plant and into the service responsibilities surrounding the product.
Reason for the move
Joined Kelthavi to lead manufacturing and service operations across a wider business
- Sector
- Regional assistive-product manufacturing
- Ownership
- Founder-owned private company at entry
- Company scale
- FY 2001 revenue ₹22 crore
- Employees
- 140 employees at entry
- Geography
- Cuttack
- Reporting to
- Plant Head
- Team
- Engineering contributor initially; sixty-two production staff after promotion
- Financial scope
- No independent budget initially; ₹4.8 crore annual operating expense as production manager
Mandate
Apply fabrication experience to assistive products and develop production-management capability
Outcomes
- Progressed into leadership of sixty-two production staff
- Completed a part-time operations-management diploma in 2004
- Learned to connect manufacturing specifications with later service requirements
Decisions in context
I joined Ruzhevi as a production engineer in July 2001 and became production manager in 2005. The company employed 140 people at entry and had recorded ₹22 crore revenue in FY 2001. My later management remit covered sixty-two staff and ₹4.8 crore annual operating expense. I completed a part-time postgraduate diploma at Tershavi Operations Institute in November 2004 without leaving employment. Assistive products made the later use of a manufactured item more visible to me. I began to understand why a small revision or a service instruction could matter beyond the workshop's immediate task. The role did not make me a clinician or give me authority to prescribe a product for an individual. It taught me to connect production discipline with the decisions qualified colleagues and service teams needed to make after the item left our own area.
Reason for the move
Promoted to plant head
- Sector
- Fabricated industrial assemblies
- Ownership
- Privately owned regional manufacturing partnership
- Company scale
- FY 1995 revenue ₹8.4 crore
- Employees
- 80 employees at entry
- Geography
- Rourkela
- Reporting to
- Production Manager
- Team
- Member of a thirteen-person engineering team; no direct reports
- Financial scope
- No independent budget or hiring authority
Mandate
Support fabrication work against customer specifications under engineering supervision
Outcomes
- Learned specification-based production checking
- Supported investigation of differences between drawings and completed assemblies
- Developed an interest in the meaning of a completed manufacturing order
Decisions in context
My first role began two months after I completed mechanical engineering. I joined a thirteen-person engineering team at Belnavi, reporting to the production manager, without independent spending or hiring authority. The business made fabricated assemblies for regional industrial customers and employed eighty people at entry. I worked on the relationship between drawings, production work and the checks needed before an assembly could be considered complete. That experience made me cautious about relying on appearance or familiarity where a specification supplied the relevant answer. I also learned the limits of an early-career role: I could identify and explain a discrepancy, but approval belonged with the responsible engineer or manager. Those habits became useful when I later moved into products whose service life required the same distinctions to remain understandable after dispatch.
Reason for the move
Moved into assistive-product manufacturing for a broader production career
What I am looking for next
I am exploring one non-executive contribution to a business where manufacturing and service responsibilities need to be understood together. I would bring experience of asking what remains after a visible operating milestone: an unresolved compatibility question, a person waiting for a repair, a technical hold or an instruction that has not yet supported correct use. My contribution would include the resources and authority needed to act, rather than only a critique of the result. I have no current directorship and registered with India's independent directors databank in January 2026, without yet passing its proficiency assessment or claiming an exemption. Any appointment would require the applicable preparation, employer consent and the company's examination of fit and independence. Twenty days annually is provisional and must include reading, travel and exceptional demands. I would seek a board with complementary technical, financial and legal expertise, where my operating experience can improve collective oversight without turning a non-executive seat into another production-management assignment.