Naomi Nakamura / Chief Marketing Officer
Perspectives from a life in leadership.
The latest essay
Japan's parcel industry has spent years asking recipients to feel considerate about missed deliveries. Second attempts fall when choosing is easier than not choosing, and when the shop, not the driver, offers the choice.
Read the essayJapan's parcel industry has spent years asking recipients to feel considerate about missed deliveries. Second attempts fall when choosing is easier than not choosing, and when the shop, not the driver, offers the choice.
Parcel carriers measure progress by app registrations and digital self-service. In Japan's ageing towns the customers who depend on us most will never use either, and a service designed around them works better for everyone.
Japan's busiest destinations treat visitors' large suitcases as a crowding problem for buses and local trains. It is better treated as a logistics problem, solved by forwarding luggage as the normal choice and priced so the network can carry it at peak.