Chief Data Officer / India
Make the relationship useful without overstating it
A book catalogue has to recognise related works without making different editions interchangeable. I lead the data work that makes those relationships useful to readers and credible to the business.
01
Recognising a work without erasing its editions
A bookseller needs to connect related publications while retaining the features on which a purchase depends. I examine what a proposed match actually establishes: the same underlying work, the same translation, the same edition or a duplicate offer for an identical product. Those levels can require different evidence and different treatment. Similar titles are a useful place to begin review, but an abridged text cannot become an unabridged edition because a matching score is high. I work with catalogue and editorial colleagues to keep source evidence and unresolved distinctions available. The practical aim is a connected customer journey with an explicit choice, rather than a large collection of isolated records. Commercial owners still decide the offer, and publication details need verification from appropriate sources before a relationship becomes a substitution rule.
02
Testing discovery through the requests people actually make
An aggregate search score can conceal a poor experience for a particular way of asking. I ask evaluators to define query groups before comparing candidates, including original-script requests, transliterations and mixed-language descriptions where relevant. A balanced evaluation set is an instrument for examining performance; it is not automatically the traffic distribution of the whole shop. Editorial reviewers need a clear account of what counts as an acceptable result, and disagreements should remain visible until resolved. I also want the deployment decision to state which weakness is acceptable and why. My role is to explain the evidence and its limitations to product and technology colleagues, not to claim that a successful review proves universal language competence or that every differently written query refers to the same work.
03
Keeping a reader survey attached to its respondents
Customer research can reveal valuable reasons without supplying a representative forecast. I distinguish the invitation frame, the people who respond and the business population to which a recommendation would apply. A preference for a proposed service among volunteers may be informative about those volunteers while leaving the views of nonrespondents unknown. Weighting on an available characteristic does not automatically resolve differences in enthusiasm, time or reading habits. I ask what decision the study was designed to support before the strongest percentage becomes a commercial promise. The result may justify a bounded next inquiry rather than a broad launch. Research costs, recruitment limits and unfinished questions should travel with the conclusion so a colleague can use it without assuming that the people absent from the survey have already been represented.
04
Showing whose reading order the catalogue is presenting
A series can have publication dates, an explicit publisher sequence and an editor's recommended starting point. These are different relationships, especially where companion volumes or alternative reading paths exist. I help define fields that preserve the source and purpose of each sequence instead of forcing them into one numbered list. Editorial colleagues own interpretations; the data function provides a structure in which those interpretations can be displayed and revised responsibly. Where no reliable order has been established, an empty relation is more honest than a fabricated number, but it should not make the books impossible to browse. A useful catalogue can show available volumes and explain the uncertainty. That approach requires ongoing stewardship, because a new publication or changed editorial view may alter the relationship without making the earlier record an error.
A leadership conviction
A useful relationship does not make two records equivalent. I want a reader to find the connection and still understand the choice being offered.
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