Devansh Orvethi / Chief Marketing Officer
Perspectives from a life in leadership.
The latest essay
Replacing the identity of six paper shops would have simplified our estate and confused some of their customers. The brand decision needed to account for the continuity the acquisition was meant to preserve.
Read the essayReplacing the identity of six paper shops would have simplified our estate and confused some of their customers. The brand decision needed to account for the continuity the acquisition was meant to preserve.
Adding platform attribution totals produced 18,400 reported orders in a period containing 12,000 distinct online orders. Correcting the count was necessary; it did not tell us what the campaigns caused.
Sixty proposed artworks became twenty-two agreed and published pieces, twenty-six continuing conversations and twelve withdrawals. Creative completeness could not substitute for a clear relationship with each artist.